Content Strategy News & Articles

Websites needing to speed up dynamic content delivery now have another usage based content delivery network from a company called CDN.net (and it's patterned a bit after Amazon CloudFront).

Curious as to why companies are using social media and just how effective are their strategies? We were too. The results of a recent study by Ascend2 called "Marketing Strategy Report: Social Media -- What works in social media marketing and how to make it work for you" indicate that companies are getting more strategic about their social media marketing efforts while embracing elements of content strategy.

Customers today have less and less attention to give. On the Web, they’re doing research, trying to complete tasks. They don’t like being disrupted.

We put a lot of stock in linking. Inbound marketing practically thrives on linking. Linking helps SEO, our credibility as authors and gives people additional context as they read. But when was the last time you checked on whether or not those links performed well? Are people clicking on them? Are they even the right links? Enter LinkSmart and its total link management solution.

“Those who cannot change their minds cannot change anything” -- George Bernard Shaw.

Decentralized web teams rarely reflect a professional approach to web management. They tend to be a cost reduction tactic.

Videos have proven to be a good marketing tool, but for e-Commerce websites, they can be used in a more interactive and educational manner and add to the shopping experience.

This is the third article in my mini-series on managing the customer experience; in the previous article I discussed the first C – Customer and then in my last article I discussed the second C - Content.

With all the attention that Twitter’s new video service Vine is getting, it seems that internet video in general is poised for an evolution. This week, the crowd-subtitling platform Amara.org launched a free service that allows any personal YouTube creator to invite viewers to subtitle their videos and sync the subtitles to their YouTube account.

As the marketplace becomes increasingly competitive, organizations around the globe have realized that corporate mumbo jumbo has become an unacceptable way to converse with their customers. As the writers of The Cluetrain Manifesto say, “The human voice is unmistakable and cannot be faked.”

Many web professionals are still really struggling with indifferent and egotistical management.

Atomic Reach has announced it's received US$ 1.25 million in seed funding to help with the development of version 3.0 of its content marketing platform.

In the next 25 years or so, the world is going to be a dramatically different place. Computers will become as intelligent as humans. Our experience of the world will be much more dynamic and driven by intelligent connections between online information and real life. As a result, every aspect of information delivery will change. 

As great as creating infographics are for conveying complex information visually, they are still fairly static, and while there are a variety of tools that have made it easier for non-designers to create their infographics, the functionality available has been pretty limited. One of our favorite platforms, Piktochart, has released an update that aims to make infographics more interactive and engaging.

Content drives the Web. But measuring its direct value is very difficult.