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Content Strategy News & Analysis

How Did 2013 Change Content Marketing?

How Did 2013 Change Content Marketing?The call for relevant and quality content reached a near fever pitch in the lead up to 2013. Were the proclaimers of content right? Yes. Throughout 2013, marketers sharpened their pencils to help produce content that would set them apart from competitors and show them as leaders in their chosen field.

Content Curation Challenges Persist for Marketers

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Content marketing is never as easy as it sounds. First you have to identify your key audiences, messages and platforms. Then you have to create the content.  A new report sheds light on the challenges marketers face when it comes to creating unique content experiences. 

Content Strategy: On the Web, Context Kills, Speed Saves

A key difference between web writing and writing for print is that on the Web you need to avoid context and instead focus on instructional, how-to, task-based content. 

Social Media Briefs: Facebook Wants Your Money, Tumblr's Sponsored Trends

Social media was once considered a free medium where brands could organically build their networks of fans and followers. But it has become a competitive marketplace where sponsored content reigns supreme. Will it pay off?

2014 Wish List ... from Ahava Leibtag

Social Business, 2014 Wish List ... from Robin DanielsMy wish is that businesses start breaking down siloes and sharing information across departments. Content is a shared asset and we can only bubble up robust content experiences for our customers when we treat it that way. -- Ahava Leibtag, president of Aha Media Group, LLC

Title image by Amodiovalerio Verde (Flickr).

Content Strategy: When Content Audits are Not a Good Idea

When dealing with a large, complex, old and out-of-date website, a content audit can be a waste of time and money.

Content Strategy: Great Web Teams Are Highly Collaborative

Great web teams facilitate collaboration between disciplines and across organizational silos. 

How To Measure the Value of Internal Communications [Infographic]

All month long, we've been investigating the company intranet. We've defined it, considered its relevancy and secrets for strategic success, as well as examined a possible intranet identity crisis. But how do you measure its value — that is, how do you know if your intranet is working? 

Web Experience: Putting People's Needs First

As a result of focusing on people’s top tasks (what people really need) and helping them do what they needed to do as quickly and easily as possible, the Norwegian Cancer Society has seen a:

  • 70 percent increase in one-time donations
  • 88 percent increase in monthly donors registered
  • 164 percent increase in members registered
  • 348 percent increase in incoming links
  • 80 percent increase in visitors

Weekend Reads: Preventing Chaos with Content Governance + Defining Social Business (Again)

Weekend Reads: Content Strategy with Content Governance + Defining Social BusinessAnother month has come to a close. The holiday season -- and all the rushing around that comes with it -- will soon be upon us. So while you are still able to relax, why not take some time for yourself to catch up on our featured articles? This week, we talked about what a strong content governance plan provides content strategy. We took another look at defining social business and found out about the potential the Internet of Things has for collaboration.

Content Strategy: Let's Talk about Content Governance

Customer Experience, Let's Talk about GovernanceThink about some of the systems you have in place in your own life -- you probably don’t think of most of them as “systems.” For example -- dental care. You brush your teeth twice a day, floss once a day and visit the dentist twice a year. Why? Because dentists have done an excellent job of educating people about oral hygiene.

Content governance provides content creators the same structure and guidelines, to help with consistent messaging. 

Talking Content Strategy with Lithium's Bonnie Thomas

Digital Marketing,Customer Experience, Lithium's Bonnie Thomas on Meeting Customer Needs with Content MarketingHow do B2B marketers create the right content for their audience? What's the best social channel mix to reach audiences? Which metrics should social media marketers be measuring rather than "likes"? We turned to Lithium's Director of Content Strategy, Bonnie Thomas, for some answers.

Want to Capture Customers' Attention? Act Like a Media Company

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I have a confession to make. I suffer from Customer Attention Deficit Disorder. I use multiple screens, devices and resources to make online buying decisions. Often, I load up my online shopping cart and then abandon the checkout process, either because I get distracted by something else or want to think about my decision to buy a little longer. The brands I interact with that understand my condition, email me and remind me that I left items in my cart or their site's cookies show related items in my Facebook feed. The brands that don't understand my condition don't follow up. Maybe these savvy brands are just enabling me, but according to Michael Brito, they have morphed their brand into the next media company. 

Measure The Real Impact of Online Video

Measure The Real Impact of Online Video

We know that video plays an important part of one's content strategy. Now that a variety of social media platforms have made it easier to create, upload and share video, measuring the performance or impact of this unique content is bring new challenges to marketers and advertisers. Today, BrandAds has launched a new video analytics solution, BrandAds Bridge, designed to let media buyers see how their in-stream campaigns are performing across different media vendors and devices in one unified real-time dashboard.

CXM: How Much Information Should You Give Customers Online?

The more transparent you are with customers the more likely they are to do business with you. 

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