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Content Strategy News & Analysis

Customer Experience: Top Tasks Management for UK Councils

"The design of the website should be focused on top tasks. No longer should organisations aim for the most comprehensive website possible. Less is better!"

Social Media Marketing 101: Brand Management

As we enter the fourth week in our Social Media Marketing 101 series, we’ve already outlined a lot of the basic details necessary for developing an effective social media marketing strategy. Now that you know who you are, what you do and the right keywords to use to describe your brand/company/product, as well as the appropriate goals you hope to achieve with and for your customers, it’s time to figure out a way to manage it all.

Information Management: Findings from the Digital Records Forensics Project #SAA11

At the Society of American Archivists (SAA) Annual Meeting, one of the discussions focused on electronic discovery and the context of electronic records in the workplace.

Google to Use +1 Data in Search Ranking, Tweak Algorithm to Fight Content Scrapers

Google is always on the lookout for ways to combat search and web spam. In an effort to include crowdsourced information in its algorithm, the company is asking for user input, and is likewise considering adding Google+ +1 shares as a factor in search engine results page (SERP) ranking.

Information Management: Born-Digital Archives in Collecting Repositories #SAA11

In the first session of day three of the Society of American Archivists (SAA) Annual Meeting, the discussion continued on the collection development in the area of born-digital papers, and the management of born-digital assets.

Customer Experience: The Power of Collective Intelligence

The Web is the greatest collective intelligence engine in human history. We are living through a Renaissance in democratic thought and individual opportunity.

Social Media Marketing 101: Establishing Goals, Metrics

Social media can be very exciting. For companies who are brave enough to embrace social media and integrate engagement within their communication and marketing strategies, the most daunting part is measuring its impact on the bottom line. And lest you think that you need to be a seasoned marketing professional to really know how to measure social media engagement, think again – it’s something everyone struggles with.

8 Tips to Capture Better Requirements For Your Software Project

Requirements gathering, the act of trying to understand a problem by talking to a selection of actual and potential users, is common place in nearly all good IT projects. Traditional waterfall projects require that a problem is fully understood, and documented, before beginning to build the solution. Agile projects stipulate that only a “broad brush” understanding of the problem is required to start work, with the gaps in knowledge being filled in as the project progresses. But generally speaking, any type of project, large or small, agile or waterfall, will have some form of requirements gathering component to it.

And that is a problem. You see, all requirements gathering activities are flawed. The end result of any requirements gathering phase is just not very good. Don’t believe me? Let me take you through a typical scenario.

Customer Experience: Nobody Cares About Your New App

Stop talking or writing about your new app, video, Twitter feed or Facebook page. Start making your customers’ lives simpler, faster, cheaper.

Web CMS: CrownPeak, Magus Partnership Promises Web Governance in the Cloud

A new partnership between SaaS Web CMS provider CrownPeak (news, site) and Magus (news, site) targets governance-concerned organizations managing their web content in the cloud.

What is Your Digital Worth? Empire Avenue Raises $1M to Tell You

What is Your Digital Worth? Empire Avenue Raises $1M to Tell YouEmpire Avenue (news, site) aims to free us all from what it calls "digital slavery" with a twist on social influence measurement. And while the approach has been seen by many as controversial, a recent injection of over one million big ones indicates it might not be that crazy after all. 

Social Media Marketing 101: Content, Context, Curation

Last week, we helped you define your identity. Today, we seek to give our identity the words it needs to thrive in the marketplace. The way we says things, where we say it and to whom we say it can be the difference between shouting our message blindly from the rooftops or whispering it to an empty room. Ideally, we aim to be somewhere in the middle, talking in our own voice, conversationally to a room full of interested people.

Marketing Professionals Prefer Email for Personalized, Targeted Messages

Targeting is not an alien concept to marketing professionals. But as businesses get more intimate with social media and CRM applications, does this mean that social media marketing is also increasingly becoming personalized? A recent survey among marketing professionals gives us a few insights into how firms target and personalize their marketing messages.

Customer Experience: What We Can Learn From Yahoo

 Yahoo is an extremely popular website, yet its stock has performed really badly. Why? Because it sells stuff (banner ads) people don’t want to buy.

Customer Experience: The Changing Role of Marketing

 Marketing has become everything you do. Everyone in your organization is a marketer.

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