Content Strategy News & Articles

People are on the Web to do something very specific. Great navigation relentlessly focuses on what is ahead.

Multidisciplinary teams are usually the best way to tackle complex projects, including the Web. I asked some talented colleagues how they begin Web projects well.

Today we’re going to discuss gathering those pieces of information experienced Web practitioners absolutely MUST have when they begin a Web project.

Recently, Forrester examined the role and challenge that video plays within the world of enterprise search. But it’s not just video that the enterprise should be focusing on. In a new report, Forrester outlines six additional trends emerging within enterprise search and what it means for the way companies plan.

Earlier this year, Google (news, site) started dealing with content spam and low-quality sites in its search results by crowdsourcing quality control and by updating its algorithm. Initially rolled out in the US, the algorithm update is now gradually being rolled out to Google data centers in the rest of the world, and search analysts are reporting how the new algorithm affects sites depending on type and content.

More companies than you think are managing content in multiple languages, but unfortunately few of them do it well. The latest free report from Outsell Gilbane shares the most recent developments in multilingual content management.

Working as a member of various Web teams for more than a decade now has taught me that the most effective approach is to work with other Web experts who sub-specialize in content strategy, visual design, information architecture and usability.

Multidisciplinary teams seem to be the solution to large and even mid-size Web projects. I was curious to hear how other experts manage the challenges of Web projects. I asked some colleagues who I think are exceptional for their outstanding talent and commitment to the digital strategy field. Their answers fascinated me, and I hope you will find them useful and practical.

Our capacity to produce information is exploding. Our capacity to consume information however, remains relatively static.

As the level of respect for content strategy has gone up; so to has the demand for practitioners of the craft. If you are starting from scratch or filling in your gaps, this book provides the fundamentals you need.

At the end of last year, I tried to predict content strategy trends for 2011. One of them was mobile content strategy, and there’s no doubt that this has come true. Jakob Nielsen has been writing about mobile and in Chicago, the Web Content Conference will focus on mobile and content (June 6 - 7, 2011).

Nobody is interested in documentation, tools, videos, blogs or Twitter for their own sake. Their interest in these things is only in the context of the task they need to complete.

Senior managers need to develop a much better understanding of the competitive advantage ease of use delivers.

Where does your site’s best content come from? If you don’t know or if you’re producing it, there could be a problem. Diversifying your content’s sources is key to providing content that represents different perspectives about relevant topics. As well, by diversifying sources you can help facilitate a collaborative workflow.

No matter what your profession, if you’re interested in content strategy, you probably want to be involved in projects that allow you to practice the basics of the discipline. Here are 5 ways to demonstrate to your clients that you are the right person for the job.

Most of us will admit to playing armchair behavioral psychologists when it comes to understanding our users' online behaviors. But imagine if you really were an actual behavioral psychologist?

This morning at DrupalCon 2011, Clay Shirky gave a keynote discussing the increasingly social aspect of the Internet, and what this means for how we look at content and content management.