Content Strategy News & Articles

2012 was an important year for customer experience management and 2013 will drive our CXM strategies even further. According to VP Products for SDL Tridion, Ian Truscott, it's the content professional who will be in high demand this year and to be honest, content is something you simply can't ignore.

There’s an old saying that goes “learn from the past, prepare for the future and live in the present.” This is typically good advice -- and as the new year kicks off, and as marketers start to plan for 2013, we would do well to heed this advice.

Spredfast meet Bazaarvoice. For many of you, this may be the first time you’re hearing either name, but if you’re continually trying to effectively capture the voice of the customer, you may want to remember them. Today, the social marketing software provider has integrated Bazaarvoice’s technology into its social media management platform. As a result, brands will have the ability to monitor, manage and amplify ratings and reviews across multiple social channels such as Facebook, Twitter and LinkedIn.

Embedded tweets have been updated, and Twitter has made design and technical changes to the popular format.

Marketing sets the tone and pace for content strategy, but there’s a great deal marketers can learn from their IT counterparts.

Blogs, wikis, activity feeds and other user-generated content are turning intranets into vibrant internal social networks. But what should be done with all that content, much of which gets old fast? In the newest version of its software, social intranet software vendor ThoughtFarmer has released a new archiving tool just for that purpose.

Content managers, our time is now.

Can paywalls become an even larger factor in moving online content away from a dependency on advertising? Los Angeles-based MediaPass, which offers customizable paywalls, is betting they can.

For this week’s Facebook App of the Week, we’re looking at Post Planner, an application that auto-posts information to fan pages or groups.

Who better to talk about the power of storytelling than someone in the entertainment industry? That’s exactly what Peter Guber, chief executive officer of Mandalay Entertainment Group and co-owner of the NBA's Golden State Warriors did. His most recent book, Tell to Win, isn’t new -- it was published in 2011, but it came across my desk at a peculiar moment.

Chances are pretty darn good you’re already a content marketer. But do you find yourself sometimes hitting a wall?

I think we can all agree that Google and other search engines are putting a very large emphasis on content development in 2013 and beyond. Better stated; want to show up better in search engines? Write more content!  

As the content landscape appears to be shifting toward mobile and social channels, websites are still considered by customers to be the most trustworthy of content sources. 

Anyone that thinks there is no money in news hasn't been following the fortunes of BuzzFeed. Describing itself as a social publisher, BuzzFeed has just announced that it has managed to raise another US$ 20 million to put towards its expansion plans.

Pulling in references as varied as South Park, Wittgenstein, John Donne and Andy Warhol, Stephen Fishman's articles cannot be accused of being dull. His opinionated takes on customer experience, user design and the social enterprise provoke discussions at every turn. Find out what drives Stephen in this interview.