Content Strategy News & Articles

Many companies and organizations are making a significant investment in content management in terms of technical resources (including Web CMS and analytics) as well as in time and human resources (such as IT, Communications and Marketing departments). But are they investing the same time and effort in their content strategy?

Content discovery platform provider Outbrain is acquiring content curation specialist Scribit.

There is a growing need for a much more professional and scientific approach to the management of information. 

A new platform will enable brands to take those glowing blog posts and turn them into ads. The company behind that platform, OneSpot, has just raised US$ 1.5 million in support of that mission. 

Have you ever read a product description and still knew nothing about the product?

Search engine optimization and digital marketing have become -- and will continue to be -- key parts of any successful business. Vanessa Fox, former Googler and founder of Nine By Blue, is one of the individuals who pioneered these techniques. She spoke with CMSWire about her work and how she sees these fields advancing in the coming years.

Good news, folks. Last year, I wrote this about my predictions for 2012: “My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped.” I just wasn’t sure what would happen.

This year, I’m absolutely certain about what 2013 will bring.

Last month, the Content Marketing Institute and MarketingProfs released their report “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends -- North America.” Not surprisingly, almost everything about content marketing has increased in the past year -- budgets, channels and volume.

From the Gilbane Conference in Boston Wednesday, Web content management and marketing vendor Percussion has announced a partnership with DivvyHQ, a vendor of a spreadsheet-free editorial calendar applications.

As long as content is king, search engine optimization remains relevant. It takes more than just a few Google updates, or the mounting evidence that shows pay per click advertising gets more leads to keep marketers from pouring time, effort and lots of money in to SEO strategies.

Content optimization software provider InboundWriter today released an enterprise version of their online application. The software, which initially catered to individual writers, has been updated so it will appeal to larger organizations that publish online content. 

For some time now, publishers have been directing readers to “read more” or click through to similar articles they may like. But does it really work? Are readers curious to learn more about related topics? According to the results of a new study, yes.

Last month, Curata’s Curation Adoption Survey revealed that most marketers are curating content whether they know it or not. Now Curata has surveyed more than 450 marketing professionals about B2B marketing trends and the changing role of content marketing and the results, while not revolutionary, do present an interesting picture about content marketing and the role it plays in overall marketing strategy.

More enterprise IT buyers than ever before expect e-commerce to be more consumer like, a new hybris study reveals, and nearly all large companies surveyed said their suppliers needed to make their websites easier and more compelling to use.