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Content Strategy News & Analysis

Content Strategy: Organization Language Versus Customer Language

If you want to communicate with customers on the Web you must use their language.

The Communicator's Dilemma: Tell the Truth or Massage the Message

A while ago I booked online with Dublin airport parking. (It’s a good service.) However, a few days later I got an email with a strange heading: “You said. We listened.” What? I hadn’t said anything to them.

How People Read Online [Infographic]

Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?

The 3 Stages of Content Marketing to Make Your Results Take Off

3 Stages of Content MarketingEverything has stages. Rocket launches, careers and life to name just a few. So why wouldn't your content marketing efforts?

Web Experience: Content is Critical for Web Success

The Web is content. Without content there is no Web. However, only a small amount of content is useful. The rest gets in the way.

Customer Experience: Communications and Marketing Professionals at a Crossroads

Much of what communications and marketing professionals were trained for is not just redundant but in fact counterproductive.

Customer Experience: Make Communications the Solution, Not the Problem

On the web, we need a new form of communications that focuses on serving customers rather than telling them what to do.

Beef up Your Content Marketing with a Content Pyramid Approach

Beef Up content marketingAs summer approaches, many of us will hit the gym in the hopes of being swimsuit-ready by Memorial Day. While dragging ourselves out of bed for a 5-mile run before that 9am meeting isn't much fun at first, the more we exercise, the easier it becomes. That’s because we're building up our endurance and creating a habit of early-morning runs. In fact, over time, our bodies even start to wake up naturally in anticipation of that runner’s high each morning and we start to miss it on days when we skip our workout.

Altimeter Group Report: How Can Companies Feed Their Content Marketing Needs?

How can a company supply the proliferating channels looking for constant content marketing? A new report from the Altimeter Group has some suggestions. 

How Do You Know You Do Not Have a Strategy?

Organizations that have no relevant strategy for the online world are in love with technology and content for its own sake. 

Content Strategy: Why Branding Matters

There's a lot of discussion lately in the content strategy space about branding. So, how relevant is it to an overall content strategy?

Create Interactive HTML5-Based Content with Easy WebContent Presenter

Cloud-based software company, Easy WebContent has released Easy WebContent Presenter to help both small and large organizations create more interactive web content.

Web Experience: The Functional Heart of Web Design

The fact that GOV.UK has won a top design award shows that the benefits of functional web design are finally being recognized. 

Content Marketing Report: Marketers Push Forward on Engagement

In 2013, content marketers are putting more content in more places as their budgets increase, a Content Marketing Institute report found, and the companies who follow this pattern are following the best practices in the industry.

Forrester Report: How to Create Thought Leadership to Help Your Brand

A new report from Forrester Research gives advice on how to develop thought leadership to help your brand. 

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