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Content Strategy News & Analysis

CXM: How Much Information Should You Give Customers Online?

The more transparent you are with customers the more likely they are to do business with you. 

New InboundWriter Update Gives Context to Your Content Marketing #CMWorld

A successful content marketing strategy accounts for where content will ultimately be published. To effectively gauge how content will perform, it's essential that you understand how it measures up against your competitors as well as leaders in your industry. After all, there's a big difference between publishing a blog post to a website with a limited reach and publishing an article to a prominent, well-read website with a large audience. Even if you use popular keywords and write strategically about relevant topics, if you're not factoring in the reality of your website's influence, you may be setting your web content up for failure.

Evolving Content Curation for Marketers #CMWorld

Content Curation isn't new. In fact, it's an element of content strategy that hasn't evolved too much beyond sharing, retweeting and aggregating news. Until now. Trapit, a leading provider of content curation solutions has announced its new Content Curation Center for marketers today at Content Marketing World.

13 Content Marketing Tools That Can Improve Your Content Marketing Processes

Customer Experience,13 Content Marketing Tools That Can Improve Your Content Marketing ProcessesYou can use your web content management system to do content marketing, but are there better tools out there to fit your needs? Robert Rose, and the Content Marketing Institute (CMI), analyzed 13 new solutions for content collaboration. Here's his take on this disruptive market.

One Year of Medium: How's It Looking Now?

customer experience: one year of Medium

It’s been about a year since Medium, a publishing platform from Twitter co-founder Evan Williams launched. In honor of this anniversary we’re taking a look back at Medium's start and how it’s been viewed by the public.

Big Data on the War to Protect Big Data - What Science Knows That Business Ignores

There is some new data on the war to protect enterprise data. Neither of these data points are they types of "big data" that you are used to, but that does not mean they are less important. The new data refers to a significantly important set of user-behavior statistics that is set apart from the fashionable analytic statistics driving the current data-scientist hype. In fact, most analytic departments tend to try and remove this specific set of usage data from any and all reports they generate. This hated chunk of analytic data refers to the "non-human traffic" create by "scrapers" who come to web pages not for the feature-functionality of a site, but for the gold within the site (i.e., the data and content).

5 Ways to Make Your Content Marketing Campaign More Successful

As we wrap up our content marketing theme this month, it’s helpful to put some of what we’ve learned into perspective. While we can conveniently group content marketing strategies into two categories -- one for B2C and another for B2B, at the end of the day, it’s all about creating compelling experiences.

Three Keys to a Competitive Content Marketing Strategy: Message, Medium, Membership

Customer Experience, Digital Marketing, Three Keys to a Competitive Content Marketing Strategy: Message, Medium & MembershipMost of us fight the daily whack-a-mole war on email and try to split our time judiciously between multiple devices and infinite amounts of digital content. There is no shortage of it. The result? Scarcity of attention. 

Content Marketing: 3 Tools for Unique Content Curation and Delivery

Content marketing isn't just about creating content. While many organizations will tell you that content creation is among their biggest marketing challenges, successful content marketing also depends on sharing and curating content. 

Content Marketing: B2B v. B2C [Infographic]

Everyone can benefit from an effective content marketing strategy, but unless your audience is everyone, you may want to tailor your strategy to meet your audience's needs. Not all companies are created equally -- some market to other companies, while other market exclusively to citizen consumers. Let's take a look at some of the ways B2Bs and B2Cs use content marketing. 

Put on Your Content Marketing Helmet - It's a Content Explosion

Customer Experience,Put on Your Content Marketing Helmet, It's a Content Explosion For many years it’s been said that publishing is every organization's second business, and that has never been truer than it is today, as the need for content to drive consumer transactions has moved from limited print advertising to the insatiable needs of the web-empowered consumer.

Creating Content Experiences - Be Remarkable or Fail

Customer Experience: Creating Content Experiences - Be Remarkable or FailI've recently written on why I think Content Marketing is in the “Valley of Disillusionment” (to borrow from Gartner’s hype cycle). But I also believe that it is now that the real work begins with content, and the experiences it facilitates. Businesses that have facile management of content are poised to make true progress.

Why Do Organizations Hate Their Content Management System?

There seems to be a major disconnect between those who purchase a content management system (CMS) and those who actually have to use it. 

Content Strategy: Who is Doing All This Work?

Customer Experience:Content Strategy: Who is Doing All This Work?Workflow. Two four-letter words put together. Workflow is the process your teams follow to get the job done.

6 Small Steps to Improve the Customer Journey Online

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If you thought social media would make the website obsolete, think again. In fact, digital media has only reinforced the need for websites. However, thanks to savvy consumers and users, the demand for better websites has never been greater. In lieu of massive redesigns and costly overhauls, there are a few things digital managers can do to ensure their website is consistently meeting their users needs.

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