Content Strategy News & Articles

For some time now, publishers have been directing readers to “read more” or click through to similar articles they may like. But does it really work? Are readers curious to learn more about related topics? According to the results of a new study, yes.

Last month, Curata’s Curation Adoption Survey revealed that most marketers are curating content whether they know it or not. Now Curata has surveyed more than 450 marketing professionals about B2B marketing trends and the changing role of content marketing and the results, while not revolutionary, do present an interesting picture about content marketing and the role it plays in overall marketing strategy.

More enterprise IT buyers than ever before expect e-commerce to be more consumer like, a new hybris study reveals, and nearly all large companies surveyed said their suppliers needed to make their websites easier and more compelling to use. 

Smart people use behavior-based data. They make decisions based on what people actually do.

Quick! Open up Google Analytics, go to Traffic Sources. Click on Search and then select Organic from the drop down menu. Chances are the first item in a long list of keywords will be “not provided.” But what exactly does that mean? Recently we spoke with Doug Wheeler, Optify's chief marketing officer for an eye-opening account of the impact that Google’s “not provided” keywords have had on referring traffic.

Today, more than ever before, the customer controls the majority of the decision process: they are overall more savvy and more critical of marketing messaging.

Woe unto you, content strategists, who have been unlucky enough to end up in a niche discipline that most enterprises look at as a luxury (if they even recognize it as a separate and unique discipline at all). Jumping from one freelance gig to another like a traveling jongleur, simultaneously hoping to find a home, and dreading the thought that you'll end up as a common minstrel in a corporate communications job writing the dreaded corporate-speak content pieces that employees ignore at best and hold in contemptuous disdain at worst.

It is a generally held truism in the digital marketing community that “content is the biggest challenge to manage.” But according to a presentation from Erin Scime, Associate Director of Content Strategy of Razorfish at the recent MIMA Summit, people are the root of the problem when it comes to creating and executing a digital content strategy.

Working collaboratively involves a leap of faith. You enter into a project hoping that everyone will not only carry his or her part of the workload, but will work together to make the project come to fruition. 

Trust came up in quite a few of our features this week. Always a necessity, it is becoming more of a challenge as the number of people working remotely increases. 

What can companies do to foster trust? Are there any tools that help? Read on to find the answers.

If you’re involved in the business of digital content, then you know you contend with distracted consumers, multi-screened attention and multi-threaded conversations. You probably have thousands of post-its on your desk reminding you to use odd numbers in your headlines, refer to pop culture, tell stories, use video, don’t use video, etc. to make your content stand out.

If ninety percent of content is screen-based and nine out of 10 organizations now market with content -- what does that say about the state of content marketing?

E-commerce retailers face the constant challenge of standing apart in a vast, churning sea of online competition. It’s not enough to simply stay afloat; the real goal is to own the waters. In other words, while you’d like to stand out enough to grab online visitors’ attention, what you really want is to ferry them through to their final destination: making a purchase.

There is a scientific method that can be applied to monitoring social media. Businesses must first learn about their efforts and then fine tune them to prove their time and money is well spent.

Many companies say they are different because they are a true media company on the Internet or that they aspire to be a true media company. But what does that really mean?

Is your content running wild like a flock of sheep? Has some of it been out in the pasture allowed to graze for too long? Is it consistently being attacked by wolves? Choose your breed of wolf here, business partners, lawyers, writer wannabes? 

Let an Editorial Calendar help you protect and bring your content strategy under control.