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Content Strategy News & Analysis

Customer Experience: Make Communications the Solution, Not the Problem

On the web, we need a new form of communications that focuses on serving customers rather than telling them what to do.

Beef up Your Content Marketing with a Content Pyramid Approach

Beef Up content marketingAs summer approaches, many of us will hit the gym in the hopes of being swimsuit-ready by Memorial Day. While dragging ourselves out of bed for a 5-mile run before that 9am meeting isn't much fun at first, the more we exercise, the easier it becomes. That’s because we're building up our endurance and creating a habit of early-morning runs. In fact, over time, our bodies even start to wake up naturally in anticipation of that runner’s high each morning and we start to miss it on days when we skip our workout.

Altimeter Group Report: How Can Companies Feed Their Content Marketing Needs?

How can a company supply the proliferating channels looking for constant content marketing? A new report from the Altimeter Group has some suggestions. 

How Do You Know You Do Not Have a Strategy?

Organizations that have no relevant strategy for the online world are in love with technology and content for its own sake. 

Content Strategy: Why Branding Matters

There's a lot of discussion lately in the content strategy space about branding. So, how relevant is it to an overall content strategy?

Create Interactive HTML5-Based Content with Easy WebContent Presenter

Cloud-based software company, Easy WebContent has released Easy WebContent Presenter to help both small and large organizations create more interactive web content.

Web Experience: The Functional Heart of Web Design

The fact that GOV.UK has won a top design award shows that the benefits of functional web design are finally being recognized. 

Content Marketing Report: Marketers Push Forward on Engagement

In 2013, content marketers are putting more content in more places as their budgets increase, a Content Marketing Institute report found, and the companies who follow this pattern are following the best practices in the industry.

Forrester Report: How to Create Thought Leadership to Help Your Brand

A new report from Forrester Research gives advice on how to develop thought leadership to help your brand. 

Content Strategy: Understanding Social Top Tasks

Why do customers follow Cisco on Facebook, Twitter and community forums? That’s the question Cisco wanted to answer in order to better tailor the content they provide on these platforms. To answer this question, Cisco came to Customer Carewords to leverage our Top Tasks methodology. 

Reply & Elaborate Your Content Strategy With Relaborate

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Are you a social media manager looking for ideas for topics you can post about online? Are you a content manager who is trying to simplify the process of creating, updating and publishing blog posts, while incorporating edits from contributors? Then look no further than Relaborate, a new content creation platform.
 

Content Strategy: Content Empty Versus Content Full

Content full brands are those on which customers need more detail. Whereas with content empty brands, the less customers know the better.

Building Smarter Mobile Apps to Fuel User Engagement

We are in the midst of a mobile revolution. Consumers are becoming savvier with their mobile devices and are expecting more from their digital experience. Traditional desktop activities -- such as entertainment, shopping or banking -- are now being experienced on tablets and smartphones.

3 Ways to Boost Your Content Marketing Results

Sure you’re smart. You’re part of the 91% of B2B marketers that do content marketing, right? You understand that content is a must for engaging buyers before they’re ready to buy, and building brand trust for when your sales team starts reaching out to them. And chances are good you've been doing content marketing for a while now -- so to quote Dr. Phil: “How’s that working out for you?”

Content Strategy: Anyone Can Add, It Takes a Professional to Take Away

Humans and technology are much better at adding than removing. That needs to change.

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