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Content Strategy News & Analysis

Content Strategy: Content Empty Versus Content Full

Content full brands are those on which customers need more detail. Whereas with content empty brands, the less customers know the better.

Building Smarter Mobile Apps to Fuel User Engagement

We are in the midst of a mobile revolution. Consumers are becoming savvier with their mobile devices and are expecting more from their digital experience. Traditional desktop activities -- such as entertainment, shopping or banking -- are now being experienced on tablets and smartphones.

3 Ways to Boost Your Content Marketing Results

Sure you’re smart. You’re part of the 91% of B2B marketers that do content marketing, right? You understand that content is a must for engaging buyers before they’re ready to buy, and building brand trust for when your sales team starts reaching out to them. And chances are good you've been doing content marketing for a while now -- so to quote Dr. Phil: “How’s that working out for you?”

Content Strategy: Anyone Can Add, It Takes a Professional to Take Away

Humans and technology are much better at adding than removing. That needs to change.

CDN.net Debuts with Pay Per Use Content Delivery, Takes on Amazon CloudFront

Websites needing to speed up dynamic content delivery now have another usage based content delivery network from a company called CDN.net (and it's patterned a bit after Amazon CloudFront).

What Works in Social Media Marketing?

Curious as to why companies are using social media and just how effective are their strategies? We were too. The results of a recent study by Ascend2 called "Marketing Strategy Report: Social Media -- What works in social media marketing and how to make it work for you" indicate that companies are getting more strategic about their social media marketing efforts while embracing elements of content strategy.

Content Strategy: The Problem With Trying to Get Attention

Customers today have less and less attention to give. On the Web, they’re doing research, trying to complete tasks. They don’t like being disrupted.

LinkSmart Drives Engagement, Improves Website Linking Strategies

logo_linksmart_sml_lgt_blue1.pngWe put a lot of stock in linking. Inbound marketing practically thrives on linking. Linking helps SEO, our credibility as authors and gives people additional context as they read. But when was the last time you checked on whether or not those links performed well? Are people clicking on them? Are they even the right links? Enter LinkSmart and its total link management solution.

What the Right Brain Brings to Content Marketing

“Those who cannot change their minds cannot change anything” -- George Bernard Shaw.

Decentralized Publishing Equals Amateur Web Management

Decentralized web teams rarely reflect a professional approach to web management. They tend to be a cost reduction tactic.

How Video Attracts and Educates e-Commerce Customers

Videos have proven to be a good marketing tool, but for e-Commerce websites, they can be used in a more interactive and educational manner and add to the shopping experience.

Navigating the 3 C's of Customer Experience - Part 3: Control

This is the third article in my mini-series on managing the customer experience; in the previous article I discussed the first C – Customer and then in my last article I discussed the second C - Content.

Amara Adds YouTube to Crowd-Subtitling Platform

With all the attention that Twitter’s new video service Vine is getting, it seems that internet video in general is poised for an evolution. This week, the crowd-subtitling platform Amara.org launched a free service that allows any personal YouTube creator to invite viewers to subtitle their videos and sync the subtitles to their YouTube account.

Content Strategy: 5 Ways to Find Your Voice and Tone

As the marketplace becomes increasingly competitive, organizations around the globe have realized that corporate mumbo jumbo has become an unacceptable way to converse with their customers. As the writers of The Cluetrain Manifesto say, “The human voice is unmistakable and cannot be faked.”

Web Experience: The Web Professional's Challenge

Many web professionals are still really struggling with indifferent and egotistical management.

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