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Content Strategy News & Analysis

What Works in Social Media Marketing?

Curious as to why companies are using social media and just how effective are their strategies? We were too. The results of a recent study by Ascend2 called "Marketing Strategy Report: Social Media -- What works in social media marketing and how to make it work for you" indicate that companies are getting more strategic about their social media marketing efforts while embracing elements of content strategy.

Content Strategy: The Problem With Trying to Get Attention

Customers today have less and less attention to give. On the Web, they’re doing research, trying to complete tasks. They don’t like being disrupted.

LinkSmart Drives Engagement, Improves Website Linking Strategies

logo_linksmart_sml_lgt_blue1.pngWe put a lot of stock in linking. Inbound marketing practically thrives on linking. Linking helps SEO, our credibility as authors and gives people additional context as they read. But when was the last time you checked on whether or not those links performed well? Are people clicking on them? Are they even the right links? Enter LinkSmart and its total link management solution.

What the Right Brain Brings to Content Marketing

“Those who cannot change their minds cannot change anything” -- George Bernard Shaw.

Decentralized Publishing Equals Amateur Web Management

Decentralized web teams rarely reflect a professional approach to web management. They tend to be a cost reduction tactic.

How Video Attracts and Educates e-Commerce Customers

Videos have proven to be a good marketing tool, but for e-Commerce websites, they can be used in a more interactive and educational manner and add to the shopping experience.

Navigating the 3 C's of Customer Experience - Part 3: Control

This is the third article in my mini-series on managing the customer experience; in the previous article I discussed the first C – Customer and then in my last article I discussed the second C - Content.

Amara Adds YouTube to Crowd-Subtitling Platform

With all the attention that Twitter’s new video service Vine is getting, it seems that internet video in general is poised for an evolution. This week, the crowd-subtitling platform Amara.org launched a free service that allows any personal YouTube creator to invite viewers to subtitle their videos and sync the subtitles to their YouTube account.

Content Strategy: 5 Ways to Find Your Voice and Tone

As the marketplace becomes increasingly competitive, organizations around the globe have realized that corporate mumbo jumbo has become an unacceptable way to converse with their customers. As the writers of The Cluetrain Manifesto say, “The human voice is unmistakable and cannot be faked.”

Web Experience: The Web Professional's Challenge

Many web professionals are still really struggling with indifferent and egotistical management.

Atomic Reach Secures Funding for Content Curation Platform Update

Atomic Reach has announced it's received US$ 1.25 million in seed funding to help with the development of version 3.0 of its content marketing platform.

Do Humans Dream of Electric Sheep? Preparing for the Future of Content Delivery

In the next 25 years or so, the world is going to be a dramatically different place. Computers will become as intelligent as humans. Our experience of the world will be much more dynamic and driven by intelligent connections between online information and real life. As a result, every aspect of information delivery will change. 

New Piktochart Release Makes Infographics Interactive: Adds Links, Clickable Tabs

As great as creating infographics are for conveying complex information visually, they are still fairly static, and while there are a variety of tools that have made it easier for non-designers to create their infographics, the functionality available has been pretty limited. One of our favorite platforms, Piktochart, has released an update that aims to make infographics more interactive and engaging.

Web Experience: Content Is Not an End in Itself

Content drives the Web. But measuring its direct value is very difficult.

Ian Truscott: 2013 Belongs to the Content Professional

2012 was an important year for customer experience management and 2013 will drive our CXM strategies even further. According to VP Products for SDL Tridion, Ian Truscott, it's the content professional who will be in high demand this year and to be honest, content is something you simply can't ignore.

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