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Content Strategy News & Analysis

New Piktochart Release Makes Infographics Interactive: Adds Links, Clickable Tabs

As great as creating infographics are for conveying complex information visually, they are still fairly static, and while there are a variety of tools that have made it easier for non-designers to create their infographics, the functionality available has been pretty limited. One of our favorite platforms, Piktochart, has released an update that aims to make infographics more interactive and engaging.

Web Experience: Content Is Not an End in Itself

Content drives the Web. But measuring its direct value is very difficult.

Ian Truscott: 2013 Belongs to the Content Professional

2012 was an important year for customer experience management and 2013 will drive our CXM strategies even further. According to VP Products for SDL Tridion, Ian Truscott, it's the content professional who will be in high demand this year and to be honest, content is something you simply can't ignore.

Ignoring the X in CXM is Ignoring the Future

There’s an old saying that goes “learn from the past, prepare for the future and live in the present.” This is typically good advice -- and as the new year kicks off, and as marketers start to plan for 2013, we would do well to heed this advice.

Spredfast Adds Bazaarvoice to Improve the Voice of the Customer

Spredfast Social Media Management.pngSpredfast meet Bazaarvoice. For many of you, this may be the first time you’re hearing either name, but if you’re continually trying to effectively capture the voice of the customer, you may want to remember them. Today, the social marketing software provider has integrated Bazaarvoice’s technology into its social media management platform. As a result, brands will have the ability to monitor, manage and amplify ratings and reviews across multiple social channels such as Facebook, Twitter and LinkedIn.

Twitter Updates Embedded Tweets, WordPress Sites Benefit Greatly

Embedded tweets have been updated, and Twitter has made design and technical changes to the popular format.

What Marketing Can Learn from IT about Content

Marketing sets the tone and pace for content strategy, but there’s a great deal marketers can learn from their IT counterparts.

ThoughtFarmer 6: Social Intranet Gets Archiving for User-Generated Content

Blogs, wikis, activity feeds and other user-generated content are turning intranets into vibrant internal social networks. But what should be done with all that content, much of which gets old fast? In the newest version of its software, social intranet software vendor ThoughtFarmer has released a new archiving tool just for that purpose.

Navigating the 3 C's of Customer Experience - Step 2: Content

Content managers, our time is now.

Paywall Provider MediaPass Helps Online Publishers Go Beyond Advertising

Can paywalls become an even larger factor in moving online content away from a dependency on advertising? Los Angeles-based MediaPass, which offers customizable paywalls, is betting they can.

Facebook App of the Week: Auto-posting with Post Planner

For this week’s Facebook App of the Week, we’re looking at Post Planner, an application that auto-posts information to fan pages or groups.

Tell to Win: Good for Business, Good for Customer Experience

Who better to talk about the power of storytelling than someone in the entertainment industry? That’s exactly what Peter Guber, chief executive officer of Mandalay Entertainment Group and co-owner of the NBA's Golden State Warriors did. His most recent book, Tell to Win, isn’t new -- it was published in 2011, but it came across my desk at a peculiar moment.

Struggling with Content Marketing? Here's What to Do Now

Chances are pretty darn good you’re already a content marketer. But do you find yourself sometimes hitting a wall?

Content Marketing with Google Analytics

I think we can all agree that Google and other search engines are putting a very large emphasis on content development in 2013 and beyond. Better stated; want to show up better in search engines? Write more content!  

Websites Holding Steady with Mobile, Social Content Mix

As the content landscape appears to be shifting toward mobile and social channels, websites are still considered by customers to be the most trustworthy of content sources. 

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