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Content Strategy News & Analysis

Content Marketing with Google Analytics

I think we can all agree that Google and other search engines are putting a very large emphasis on content development in 2013 and beyond. Better stated; want to show up better in search engines? Write more content!  

Websites Holding Steady with Mobile, Social Content Mix

As the content landscape appears to be shifting toward mobile and social channels, websites are still considered by customers to be the most trustworthy of content sources. 

BuzzFeed Raises Another US$ 20m, Builds Media Company on Social Content

Anyone that thinks there is no money in news hasn't been following the fortunes of BuzzFeed. Describing itself as a social publisher, BuzzFeed has just announced that it has managed to raise another US$ 20 million to put towards its expansion plans.

CMSWire's Top Contributors 2012 - Stephen Fishman

Pulling in references as varied as South Park, Wittgenstein, John Donne and Andy Warhol, Stephen Fishman's articles cannot be accused of being dull. His opinionated takes on customer experience, user design and the social enterprise provoke discussions at every turn. Find out what drives Stephen in this interview. 

Content Marketing + Web CMS = Better, More Targeted, More Effective Content

Many companies and organizations are making a significant investment in content management in terms of technical resources (including Web CMS and analytics) as well as in time and human resources (such as IT, Communications and Marketing departments). But are they investing the same time and effort in their content strategy?

Outbrain Acquires Scribit to Form a Content Marketing Union

Content discovery platform provider Outbrain is acquiring content curation specialist Scribit.

Web Experience: Designing for the Right Amount of Information

There is a growing need for a much more professional and scientific approach to the management of information. 

In 2013 I Wish ...

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All I want for Christmas is for people to stop piling on with more content. Content is a means to a relationship, not a goal in itself and it is not always necessary to push out more content. Instead, look to compound the value of existing content by sharing, discussing, curating and amending. Related to this, I want people to understand that all engagement is not valuable -- engagement for engagement's sake is just a waste of time. -- Rachel Happe, Co-Founder and Principal, The Community Roundtable

 

OneSpot Helps You Turn Content into Display Advertising

A new platform will enable brands to take those glowing blog posts and turn them into ads. The company behind that platform, OneSpot, has just raised US$ 1.5 million in support of that mission. 

Why Your Marketing Content is So Terrible and How to Fix It, Fast

Have you ever read a product description and still knew nothing about the product?

Vanessa Fox and the Road to Successful Digital Marketing

Search engine optimization and digital marketing have become -- and will continue to be -- key parts of any successful business. Vanessa Fox, former Googler and founder of Nine By Blue, is one of the individuals who pioneered these techniques. She spoke with CMSWire about her work and how she sees these fields advancing in the coming years.

Content Strategy: Five Predictions for 2013

Good news, folks. Last year, I wrote this about my predictions for 2012: “My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped.” I just wasn’t sure what would happen.

This year, I’m absolutely certain about what 2013 will bring.

2013 Content Strategy: Do Less

Last month, the Content Marketing Institute and MarketingProfs released their report “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends -- North America.” Not surprisingly, almost everything about content marketing has increased in the past year -- budgets, channels and volume.

Percussion, DivvyHQ Partner For Excel-free Calendaring, Content Production #Gilbane2012

From the Gilbane Conference in Boston Wednesday, Web content management and marketing vendor Percussion has announced a partnership with DivvyHQ, a vendor of a spreadsheet-free editorial calendar applications.

[Infographic] The Future of SEO in the Enterprise

As long as content is king, search engine optimization remains relevant. It takes more than just a few Google updates, or the mounting evidence that shows pay per click advertising gets more leads to keep marketers from pouring time, effort and lots of money in to SEO strategies.

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