HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Content Strategy News & Analysis

Web Experience: Designing for the Right Amount of Information

There is a growing need for a much more professional and scientific approach to the management of information. 

In 2013 I Wish ...

Wishlist_shutterstock_115476751.jpg

All I want for Christmas is for people to stop piling on with more content. Content is a means to a relationship, not a goal in itself and it is not always necessary to push out more content. Instead, look to compound the value of existing content by sharing, discussing, curating and amending. Related to this, I want people to understand that all engagement is not valuable -- engagement for engagement's sake is just a waste of time. -- Rachel Happe, Co-Founder and Principal, The Community Roundtable

 

OneSpot Helps You Turn Content into Display Advertising

A new platform will enable brands to take those glowing blog posts and turn them into ads. The company behind that platform, OneSpot, has just raised US$ 1.5 million in support of that mission. 

Why Your Marketing Content is So Terrible and How to Fix It, Fast

Have you ever read a product description and still knew nothing about the product?

Vanessa Fox and the Road to Successful Digital Marketing

Search engine optimization and digital marketing have become -- and will continue to be -- key parts of any successful business. Vanessa Fox, former Googler and founder of Nine By Blue, is one of the individuals who pioneered these techniques. She spoke with CMSWire about her work and how she sees these fields advancing in the coming years.

Content Strategy: Five Predictions for 2013

Good news, folks. Last year, I wrote this about my predictions for 2012: “My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped.” I just wasn’t sure what would happen.

This year, I’m absolutely certain about what 2013 will bring.

2013 Content Strategy: Do Less

Last month, the Content Marketing Institute and MarketingProfs released their report “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends -- North America.” Not surprisingly, almost everything about content marketing has increased in the past year -- budgets, channels and volume.

Percussion, DivvyHQ Partner For Excel-free Calendaring, Content Production #Gilbane2012

From the Gilbane Conference in Boston Wednesday, Web content management and marketing vendor Percussion has announced a partnership with DivvyHQ, a vendor of a spreadsheet-free editorial calendar applications.

[Infographic] The Future of SEO in the Enterprise

As long as content is king, search engine optimization remains relevant. It takes more than just a few Google updates, or the mounting evidence that shows pay per click advertising gets more leads to keep marketers from pouring time, effort and lots of money in to SEO strategies.

InboundWriter Introduces Enterprise Version to Hone Online Content

Content optimization software provider InboundWriter today released an enterprise version of their online application. The software, which initially catered to individual writers, has been updated so it will appeal to larger organizations that publish online content. 

Clicking Through: Consumers Click on Related Links More than Social Shares

Clicking Through: Consumer Click on Related Links More than Social SharesFor some time now, publishers have been directing readers to “read more” or click through to similar articles they may like. But does it really work? Are readers curious to learn more about related topics? According to the results of a new study, yes.

The Future of Content Marketing Will Require a More Reliable Infrastructure

Curata-Logo-final.jpegLast month, Curata’s Curation Adoption Survey revealed that most marketers are curating content whether they know it or not. Now Curata has surveyed more than 450 marketing professionals about B2B marketing trends and the changing role of content marketing and the results, while not revolutionary, do present an interesting picture about content marketing and the role it plays in overall marketing strategy.

Consumerization of IT: B2B Buyers Edition

More enterprise IT buyers than ever before expect e-commerce to be more consumer like, a new hybris study reveals, and nearly all large companies surveyed said their suppliers needed to make their websites easier and more compelling to use. 

How Data Analysis Helped Obama Win

Smart people use behavior-based data. They make decisions based on what people actually do.

Not Provided: Investigating the Impact of Google's SSL Enhancement

Not Provided: Investigating the Impact of Google's SSL EnhancementQuick! Open up Google Analytics, go to Traffic Sources. Click on Search and then select Organic from the drop down menu. Chances are the first item in a long list of keywords will be “not provided.” But what exactly does that mean? Recently we spoke with Doug Wheeler, Optify's chief marketing officer for an eye-opening account of the impact that Google’s “not provided” keywords have had on referring traffic.

Displaying 91-105 of 403 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >