Content Strategy News & Articles

Making things that are simple and useful is often the result of a lot of boring and tedious work.

Content marketing platform provider Compendium and cross-channel marketing solutions vendor ExactTarget are integrating their applications in an effort to ease the process of repurposing marketing content for use in email and digital campaigns.

In April, Google Analytics released a number of updates designed to help users better understand their social impact. By being able to measure their social reach more accurately, Google Analytics was on the right track. But as we all know, being social isn’t so much about the tools you use, but rather the content you’re sharing. This week, Google Analytics rolled out a few more updates designed with that in mind.

The brilliance of the individual and the stupidity of the group or committee is one of the most poisonous ideas in modern society.

Mobile strategy is becoming increasingly complicated. As the choices of devices expand, users increasingly continue to access content from their mobile devices. What does this mean for you and your organization’s overall content strategy?

Well-organized websites are easier to search and navigate.

When it comes to online display advertising, two titans clearly dominate the marketplace: Facebook and Google Display Network. So if you are looking to place an online display ad and only want to use one outlet, which is the better choice?

It's good to make your website or application as beautiful as possible, but not at the expense of usefulness.

Not all brand influencers are created equal, say the folks at Awareness, a social marketing software provider in its recent report 3 Keys to Influence: Understanding and Leveraging Influence. Most companies can use the report to guide them through the sticky maze of online social influencers and learn how to identify and leverage their clout.

This week, we look at the Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, what went down at the Henry Stewart DAM event in New York, a partnership between ADAM Software and ConceptShare, how to measure maturity in the young DAM marketplace and a new white paper from Widen.

There is a chasm between those who create content and those who consume it. The Web allows us to bridge that chasm.

This Friday, we offer up a little relationship advice. With spring in full swing, love is in the air and we’re all feeling a little flirty and looking to spice up our daily routines with more passion. But with it so easy to stray nowadays, how can we ensure that those with whom we are engaged stay committed and loyal? Knowing the signs of a wandering eye can help, as can showing a little interest yourself. We’re talking about your customers, of course (this isn’t Cosmo) and thanks to folks at Maxymiser, there’s now a handy infographic to help us identify the 5 Signs Your Online Customers are Cheating On You.

If your latest Web CMS project is total disaster, you should definitely blame the users.

These careless people probably weren't there to inform your closed door meetings and they probably never did a proper review of your requirements and design specs. The nerve of them -- going about their daily lives simply ignoring your need to develop relevant user stories and process flows.

If only they knew what you know about how things should work, everything would be just fine.

A great many of the content and tools for employees are badly designed and managed because management does not respect employee time.

With Info360 almost a month away, we took the opportunity to talk with its organizers to learn more about the trends and topics dominating this year’s conference. As you may remember, last year we talked to a variety of vendors about how they manage the content and chaos in the enterprise. So much has changed in the past year, you may wonder how three days of breakouts, sessions and exhibitions can begin to tackle it all.