Coremedia News & Articles

Monday Consulting's Webforms plugin adds survey, purchase orders, registrations and contact requests functionality to the CoreMedia CMS.

It's no secret that CoreMedia partners with Sevenval to offer the best mobile customer experience for its platform. Today, they have improved on this partnership with a new integrated mobile device preview capability that will make the marketer's job a little bit easier.

While things have been changing in the world of web content management, it seems the key vendors who led the charge last year, still do according to Gartner's latest magic quadrant for web content management. But there are a few new faces to look at, so let's review.

There are many different perspectives on what's big in web content management (WCM) this year, and where better to hear them then from the crow's nests of WCM vendors themselves? Following are a number of brief interviews we conducted at the recent Gartner PCC and Forrester Marketing Forum events.

Mobile capabilities are a must-have for any web content management solution. Some do it better than others. Today, we take a look at the mobile capabilities of CoreMedia (news, site) in the latest version of its Web Content Management System, CoreMedia 6.

Things happen quickly in the industry, including changes in employment. Here's a quick and dirty list of the biggest moves that hit our radar over the last couple of weeks: 

CoreMedia (news, site) has launched the latest version of their Web Content Management System paying particular attention to the needs of business users as they develop the online customer experience for their organization. Let's have a look at how they do it.

CoreMedia (news, site) has reason to smile today. A new partnership with Internet Broadcasting will see their Web Content Management Solution offered to newspapers, television, cable and radio companies across the US.

We’ve been exploring Web Engagement Management (WEM) perspectives lately. This time we look at the role that Digital Asset Management (DAM) plays in engagement. And based on my experiences, I'll put a stake in the ground and say that most organizations and DAM vendors are missing out on the potential DAM+WEM love.

CoreMedia (news, site) is going around the "Portals are dead / portals are not dead" debate with the upcoming release of a new content management module built specifically for (the apparently struggling) SAP NetWeaver Portal users.

You're concerned. You're vigilant. And you're intimate with your analytics. So you already know that the audiences you need to reach are finding you via many different devices and pathways. Your website is just part of the story.

The problem is, not many of us planned for that. The result? An inconsistent experience that provides no way to recognize and respond intelligently to your customer across all channels.

70+% of U.S. Consumers Are Multi-Channel Information Grazers

In some cases, the Internet is replacing older forms of media and buying. But in many instances channels are operating in parallel.

Forrester research found that in more than 70% of the cases studied, U.S. consumers who bought online supplemented their purchasing process with one of a number of additional information channels. These exchanges ranged from print materials, to emails, to call centers, to live chat.

Go Multi-Channel, But Intelligently

Perceiving your problem is the first step. Once you understand what the channels are, then you need to way to recognize each customer across them. After that, it's all about strategy, tools and execution -- ultimately leading to intelligent cross-channel experiences.

Technology provider CoreMedia figures they have something to teach you. They've teamed with leading IDC analyst, Melissa Webster, to talk about Expanding Your Online Strategy Beyond Your Website.

The live webinar will cover:

• 7 key principles for cross-channel digital strategy
• Approaches to channel-agnostic account management
• How your content management tools can create consistent, conversational experiences

You can join in on Thursday June 17th at 12pm Eastern time / 9am Pacific time. IDC's Melissa Webster leads the firm's Content and Digital Media Technologies research program. Register now and get a free copy of of Webster's most recent research on multi-channel engagement.

You already know that your website is an important part of your business strategy. But as devices and channels grow in number, it's not the only channel you need to focus on.

Unfortunately, in many cases the user experience across different touchpoints varies broadly and the results clunky or impersonal. Consumer frustration or confusion coming from poor experiences leads to a loss of confidence and potentially, a loss of revenues.

Aimed squarely at addressing this situation CoreMedia and IDC are holding a webinar on June 17th entitled Expand Your Online Strategy Beyond Your Website.

The goal is to detail:

• How to expand your strategy across multiple channels
• How to deliver consistent customer experiences across channels
• Tips for addressing the user context, not just the channel

IDC analyst Melissa Webster -- who leads the company's Content and Digital Media Technologies research program -- will present her findings on how best to address multi-touchpoint engagement, ensuring your strategy offers a consistent and conversational user experience.

The event takes place on Thursday June 17th at 12pm Eastern time (9am Pacific). If this is your cup of tea, you can pop on over and register here.

Your website is your primary communication tool, so you give it plenty of love. However, research says this is not sufficient as more than 70% of U.S. Internet consumers are now using multiple channels.

Examples include:

• Call centers
• Direct mail
• Mobile apps and interfaces
• Social networks
• In-store displays

Today's ruthless consumers expect a seamless cross-channel experience. Unfortunately, consumers often report that their cross-channel experience are poor -- A.K.A., you have work to do.

With this problem in mind Forrester Research is teaming with CoreMedia this Thursday at 11am EST/4pm GMT to present a webinar titled: The Role Of WCM In Cross-Channel Customer Relations.

Forrester analyst Tim Walters says you can maximize your online presence to create the optimal cross-channel user experience. And further, that your web content management system can play a key role in the process.

If you're responsible for optimizing your customers' cross-channel experience this webinar may be just what you need. Skip on over and register here.

Demanding modern consumers want not only rich, engaging online experiences, but, according to Forrester's research, they also expect these experiences to extend transparently across multiple channels -- from the web to call centers, to direct mail, mobile, social networks and in-store displays. In fact, recent research says that more than 70% of U.S. consumers use the Web plus another channel when making purchase decisions.

We've said it before, 2010 is shaping up to be a year where experience management needs drive the Web CMS sector in new, and in our opinion, interesting directions.

On Thursday February 25 at 8am Pacific, 11am Eastern and 4pm GMT CoreMedia and Forrester are holding a webinar entitled The Role of Web CMS in Cross-Channel Customer Relations.

The live event will be presented by Forrester's Tim Walters and aims to:

• Review the emerging trends in cross-channel communications and experience management
• Explore how Web Content Management solutions can a play key role in driving customer responsiveness
• Demonstrate that synchronizing, updating and optimizing your digital content for a wide variety of consumer end points can quickly increase your customer engagement

If you're tasked with optimizing your customer communication and interaction channels, then this event might be just what you need. Inquiring minds can register here.
 

We said it was coming and come it has. CoreMedia (news, site) has announced the latest version of its web content management system as IMS 2009.