The notion of seamless customer experiences across channels is more of a wish than a reality.
"There is a lack of integration" among e-commerce and content providers, said Doug Heise, global product marketing director for CoreMedia, a web content management provider. "Customers are not getting that single brand experience they want."
But Heise told CMSWire that CoreMedia AG has a solution. The company, which has headquarters in Hamburg, Germany and San Francisco, introduced LiveContext 2.0 today. Heise said it will provide e-commerce and marketing professionals the ability to transform their online stores with better experiences.
CoreMedia is calling it a next-generation digital engagement application that is integrated with IBM WebSphere Commerce.