Coremedia News & Articles

You already know that your website is an important part of your business strategy. But as devices and channels grow in number, it's not the only channel you need to focus on.

Unfortunately, in many cases the user experience across different touchpoints varies broadly and the results clunky or impersonal. Consumer frustration or confusion coming from poor experiences leads to a loss of confidence and potentially, a loss of revenues.

Aimed squarely at addressing this situation CoreMedia and IDC are holding a webinar on June 17th entitled Expand Your Online Strategy Beyond Your Website.

The goal is to detail:

• How to expand your strategy across multiple channels
• How to deliver consistent customer experiences across channels
• Tips for addressing the user context, not just the channel

IDC analyst Melissa Webster -- who leads the company's Content and Digital Media Technologies research program -- will present her findings on how best to address multi-touchpoint engagement, ensuring your strategy offers a consistent and conversational user experience.

The event takes place on Thursday June 17th at 12pm Eastern time (9am Pacific). If this is your cup of tea, you can pop on over and register here.

Your website is your primary communication tool, so you give it plenty of love. However, research says this is not sufficient as more than 70% of U.S. Internet consumers are now using multiple channels.

Examples include:

• Call centers
• Direct mail
• Mobile apps and interfaces
• Social networks
• In-store displays

Today's ruthless consumers expect a seamless cross-channel experience. Unfortunately, consumers often report that their cross-channel experience are poor -- A.K.A., you have work to do.

With this problem in mind Forrester Research is teaming with CoreMedia this Thursday at 11am EST/4pm GMT to present a webinar titled: The Role Of WCM In Cross-Channel Customer Relations.

Forrester analyst Tim Walters says you can maximize your online presence to create the optimal cross-channel user experience. And further, that your web content management system can play a key role in the process.

If you're responsible for optimizing your customers' cross-channel experience this webinar may be just what you need. Skip on over and register here.

Demanding modern consumers want not only rich, engaging online experiences, but, according to Forrester's research, they also expect these experiences to extend transparently across multiple channels -- from the web to call centers, to direct mail, mobile, social networks and in-store displays. In fact, recent research says that more than 70% of U.S. consumers use the Web plus another channel when making purchase decisions.

We've said it before, 2010 is shaping up to be a year where experience management needs drive the Web CMS sector in new, and in our opinion, interesting directions.

On Thursday February 25 at 8am Pacific, 11am Eastern and 4pm GMT CoreMedia and Forrester are holding a webinar entitled The Role of Web CMS in Cross-Channel Customer Relations.

The live event will be presented by Forrester's Tim Walters and aims to:

• Review the emerging trends in cross-channel communications and experience management
• Explore how Web Content Management solutions can a play key role in driving customer responsiveness
• Demonstrate that synchronizing, updating and optimizing your digital content for a wide variety of consumer end points can quickly increase your customer engagement

If you're tasked with optimizing your customer communication and interaction channels, then this event might be just what you need. Inquiring minds can register here.
 

We said it was coming and come it has. CoreMedia (news, site) has announced the latest version of its web content management system as IMS 2009.

CoreMedia is set to show off the latest version of their web content management system at the IMS 2009 this week.

They call it a fully integrated platform that combines core content management, social networking, enterprise integration and multi-touchpoint delivery. The Web CMS vendor will demonstrate two-way integration with social networking sites like Facebook and talk about the next generation of content management.

In addition to demonstrating their latest CMS, CoreMedia's Vice President Marketing, Rene Hermes, will also be talking about how customer engagement is becoming more challenging with the number of touchpoints available to reach and talk to customers. He will explain how a web content management system can be used to deliver web experiences that cross these touchpoints.

You can hear that talk on Wednesday, December 2 at 2:30 pm and also sit in on a few more including Modera, Telerik and TERMINALFOUR.

If you aren't able to attend IMS 2009, you can learn read about Hermes views on multi-touchpoint on the CoreMedia blog.

Choices, choices, choices… but no big players yet. That’s the message for European CMS technology buyers, according to the European edition of the CMS Report by CMS Watch, released today. “Standard”, and “Enterprise” — for large multi-site projects — editions are available.