Cpm News & Articles

In this week's installment, online advertising gets a lift, newspapers get schooled and MSNBC goes hyperlocal.

According to the report Nothing But Net: Outlook for Global Internet Stocks in 2009, released on Monday (Jan. 5, 2009) by J.P. Morgan Securities Inc., performance-based advertising has gained a larger and larger share of the total online advertising market over the past five years. In particular, the report isolates online video, social networking and Brand Ads for growth analysis.

And why not PBA? Who wins when some convoluted methodology is put in place whereby every site becomes an affilliate marketer? No up front conventional brand ad placement costs, the onus of generating leads is shifted to the ad host, no remuneration for the creativity behind a site that generates millions of CPM’s—the advertiser wins! Another lurch toward institutionalized chiseling and no-risk corporate shenanigans.