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Crm News & Analysis

Intuit Execs Say Give the Customers What They Want

Technology for customer experience management is designed with one basic end goal -- enabling enterprises to deliver a great customer experience. But determining how to best deliver, and what even constitutes a positive experience, are not always easy tasks.

Cloud Sherpas Buys CRM Consultancy CloudTrigger

Cloud services broker, Cloud Sherpas has announced they've acquired and integrated with CloudTrigger, a cloud CRM solution consulting firm.

Cloud Sherpas Buys CRM Consultancy CloudTrigger

Cloud services broker, Cloud Sherpas has announced they've acquired and integrated with CloudTrigger, a cloud CRM solution consulting firm.

Prediction: More Change for Enterprise Applications in 2013

If the enterprise social applications market was a music genre, it would be punk rock. Everything about it just seems faster and louder. As I look ahead to 2013, I expect a continuation of 2012. In other words, the enterprise application market will continue to mutate rapidly under the effects of social, mobile and cloud.

Oracle Buys Eloqua, Cloud Based Marketing Automation Company, for $871 Million

One of the biggest names in IT, Oracle, has announced it plans to purchase Eloqua, a cloud based Marketing Automation provider that had been positioning itself as a revenue performance management company.

In 2013 I Wish ...


For marketers to embrace content marketing as the third strategic pillar alongside marketing automation and CRM as key enablers of their marketing strategy -- to scale demand and lower their overall costs of sales. -- Aaron Dun,  Vice President of Marketing and Strategy, Percussion Software


[Infographic] Customer Experience Management in 2012

In 2012, the focus on customer experience was all about delivering a great experience across platforms, channels and touch points. Leveraging key user data is integral, but so is delivering key messages and opportunities back to the user.

HootSuite Adds Social CRM, Brand Advocate Apps to Its Platform

Social media management provider HootSuite is riding an app wave. In addition to the release of several apps last week for its platform, the Vancouver, California-based company is now unveiling several new apps.

2013 Global E-Commerce Trends: More Personal, More Mobile, More Channels

2012 was a great year for e-commerce, for both consumers and marketers alike. And from the looks of it, 2013 is shaping up to be even better.

Totango Updates Customer Engagement Platform, Enables Customer Journey Tracking

Customer Engagement Solution, Totango has announced updates to its platform designed to improve the digital marketing experience.

Insightly Releases Customer Relationship Management App for iOS Devices

Insightly, a developer of CRM applications specifically aimed at small businesses, is making its free Insightly mobile CRM app available for iOS devices.

Interview: Adam Mertz of Jive on Outcome Focused Social CRM

If you are considering implementing a Social CRM strategy, you should take some time to read what Adam Mertz, Director of Product Marketing at Jive Software, has to say about starting points, what successful Social CRMs include and what factors shape a competitive edge.

Web CMS Trends in 2013: Multi-Touch, Cloud, Social CRM

As another year closes and a new year rises, it is time to make my annual predictions for the web content management industry in 2013. This year, rather than focusing on specific predictions, it is more useful to look at the trends that will impact the industry. 2013 will be a year where the trend-line dictates the future.

Infor Acquires Orbis Global Adding Marketing Resource Management to its Enterprise CRM

Enterprise application provider Infor is purchasing SaaS-based marketing resource management (MRM) technology specialist Orbis Global. Infor intends to place Orbis Global in its Infor Epiphany enterprise CRM suite.

Tweet Jam Recap: Socializing Customer Relationship Management #CXMChat

What comes first -- social activity or customer relationships? Can you have one without the other? This month's Tweet Jam participants dissected the issues related to Social CRMs, the strategies that drive them and the very essence that makes companies successfully social. In our last Tweet Jam of 2012, this was probably our most comprehensive -- leaving us all with much to ponder as we prepare for the new year.

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