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Crm News & Analysis

Going Global with Social CRM, Aprimo Offers Advice

Putting the Global in Social CRMAll marketing is local, except when it’s global. Thanks to social media and targeted advertising, marketers can now reach a much wider audience than ever before. How can you ensure that you’re reaching the right audience with the right message?

Socialbakers Jan Rezab on the Road from Traditional to Social Marketing

Remember the good old days when customer interactions were between you and the customer?

Marketing Automation: From Lead Generation to Sales Management

B2B selling organizations today rely on marketers to generate the leads necessary to start their efforts, and marketing organizations rely more and more on technology to generate those leads. But it's time now to connect the dots between marketing and sales.

The Current State of Social CRM [Infographic]

Just as companies are getting more comfortable with social media, they are still learning how to capture and take advantage of all the information they're gleaning from their fans and followers.

Start-up Helpshift Raises US$3.2m Funding For Mobile Apps Customer Support

True Ventures has invested US$ 3.25 million in Helpshift, which has just gone into private beta with its customer support solution for mobile apps.

Dynamics CRM Gets Yammer, Skype Integration, Windows 8 Mobile to Come

If you've been following the progress of Microsoft Dynamics CRM, you will be aware that it is on a release cycle of two outings a year. Today, Microsoft has announced that second of those releases for this year will be available in December, and that it comes with enhanced device, collaboration, social and marketing support, not to mention Yammer and Skype integration.

Organizations Must Leverage Social Media for Customer Service

Social care, or customer service delivered via social media, is becoming an imperative for global brands as consumers feel more empowered to share their customer service experiences online.

Built-In Customer Support Turns Feedback into Conversations

Modern businesses need to do more than just provide customers with a way to provide feedback, they need to drive their customers to engage in a conversation about their product.

Cisco Sees and Hears Social Media at New Listening Center

Networking technology provider Cisco has opened a Social Media Listening Center where interactive touchscreens offer visual data about the social media conversations Cisco “listens” to in real time.

SDL LiveContent Improves the Relationship Between Customer and Company

SDL has announced a new product family designed to improve customer experience. SDL LiveContent helps companies by monitoring a “customer’s journey” and providing relevant feedback and technical information.

Don't Let Sales Push Customer Relationships into the Background

Customer relationship management (CRM) is, in theory, a broad topic: it’s about building relationships and that encompasses a lot of different activities.

Unfortunately, the activities that are seized upon by most companies are all sales-related.

Optify Connect Improves Lead Management: Links Behaviors, History to Website Visitors

Optify Connect Links Behaviors, History to Website VisitorsLast month, Optify revealed the secrets of digital marketing performers. Today, they’re announcing a new capability that presents the entire behavioral history and detailed information about a lead in one place. Talk about a secret performer.

Socially Devoted? A Challenge to Be More Responsive on Facebook

Socially Devoted? A Challenge to Be More Responsive on FacebookSo your company is on social media. You have a Facebook page, a Twitter presence. You dabble with Pinterest and have a blog. But what happens when someone asks a question about a product, upcoming release or the implications of that new research study? Do you reply? Or is it radio silence? A few months ago, the folks at SocialBakers, after conducting a study that found that Facebook page admins ignored seventy-percent of the questions they received, challenged companies to open their Facebook walls to a productive dialogue. So what happened?

Salesforce Marketing Cloud Beefs up Social Insights Analytics, Partners with TrendSpottr & Lexalytics

Now that Salesforce Marketing Cloud has added several new Social Insight Partners, it's clear that the company is ready to push forward from simply listening to the social stream to turning it into real action.

CXM: Meeting the Buyer with Data #rdm12

Buyer behavior patterns are changing as a result of their access to increased data, and marketers must use the same trove of new information to meet them halfway. This was the main message of “Marketing and Sales Intelligence: Using Data to Meet the Buyer,” a session at the Revenue-Driven Marketing Summit hosted by Aberdeen Group in Boston, MA on Thursday, Oct. 18.

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