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Crm News & Analysis

Optify Connect Improves Lead Management: Links Behaviors, History to Website Visitors

Optify Connect Links Behaviors, History to Website VisitorsLast month, Optify revealed the secrets of digital marketing performers. Today, they’re announcing a new capability that presents the entire behavioral history and detailed information about a lead in one place. Talk about a secret performer.

Socially Devoted? A Challenge to Be More Responsive on Facebook

Socially Devoted? A Challenge to Be More Responsive on FacebookSo your company is on social media. You have a Facebook page, a Twitter presence. You dabble with Pinterest and have a blog. But what happens when someone asks a question about a product, upcoming release or the implications of that new research study? Do you reply? Or is it radio silence? A few months ago, the folks at SocialBakers, after conducting a study that found that Facebook page admins ignored seventy-percent of the questions they received, challenged companies to open their Facebook walls to a productive dialogue. So what happened?

Salesforce Marketing Cloud Beefs up Social Insights Analytics, Partners with TrendSpottr & Lexalytics

Now that Salesforce Marketing Cloud has added several new Social Insight Partners, it's clear that the company is ready to push forward from simply listening to the social stream to turning it into real action.

CXM: Meeting the Buyer with Data #rdm12

Buyer behavior patterns are changing as a result of their access to increased data, and marketers must use the same trove of new information to meet them halfway. This was the main message of “Marketing and Sales Intelligence: Using Data to Meet the Buyer,” a session at the Revenue-Driven Marketing Summit hosted by Aberdeen Group in Boston, MA on Thursday, Oct. 18.

Connect Business Apps with CloudWork, Featuring Tarpipe App Integration Technology

Small and medium sized businesses have a shiny new toy to help connect their productivity apps.

Keeping Your Marketing Customer-Centric #rdm12

As the world moves from a product-centric economy to a customer-centric economy, marketers must move in tandem to ensure the customer experience is always at the heart of their efforts. Tim Gilbert, Chief Marketing Officer of Campus Management, a provider of enterprise software for the higher education industry, addressed this issue during a session at today’s Revenue-Driven Marketing Summit
held by Aberdeen Group in Boston, MA.

Citrix Introduces GoToAssist, Cloud-Based Service Desk

Citrix is offering support for what it identifies as the new workshifting business environment with the release of GoToAssist Service Desk. The company is introducing the cloud-based support tool at its Citrix Synergy 2012 conference in Barcelona, Spain.

Eloqua Launches Customized Marketing Automation Solution For Asset Management Market

Now that Eloqua has become a publicly traded company, it has taken a logical next step by offering a new automated marketing tool focused on financial investors.

Optimizing Organizational Effectiveness Through Social Business

Many organizations today are seeking opportunities to be more responsive and effective. Typical goals are to improve sales efficiency, accelerate innovation and increase responsiveness to customers. As companies have leveraged the benefits of external communication using social networking, leading organizations have recognized the potential for similar impact through full transformation into a social business.

Forrester Wave e-Commerce: Vendors Forced To Adapt To Social, Mobile, Agile e-Commerce

While we have seen before that customer experience management technologies are becoming increasingly sought after, running parallel to their development is the development of e-commerce suites that are increasingly sophisticated, that provide multi-touchpoint solutions and that are becoming increasingly agile, according to new Forrester research.

Lithium Debuts Lithium Social Web, Social CRM Product Created with Social Dynamx Buy

Lithium has bought up social CRM provider Social Dynamx and turned it into Lithium Social Web, a social customer care service capable of responding to the deluge of social commentary now found in the mobile, connected world.

Increasing Complexity Requires Increasing Agility

The need to be agile and the need to collaborate in a cross-disciplinary fashion will be crucial to your future career.

KANA's Lagan Express Customer Service Platform Aimed at Public Sector Organizations

To help mid-sized public sector organizations respond to their constituents, hosted customer service provider KANA Software is introducing Lagan Express.

Gartner Magic Quadrant: Enterprise Social CRM Vendors to Target Niche Players in Acquisition Frenzy

Recently, we took a first look at Gartner’s Magic Quadrant for Social CRM, and in particular those vendors who made it into the Leaders quadrant. We also noted that by far the most populated quadrant was the Niche player’s quadrant, making it unique among Gartner’s MQs. Today we will look at who those Niche players are, what they are selling to qualify as Niche players, and what is likely to happen to them.

Facebook Passes the Billion User Mark, But Where Will Revenue Growth Come From?

 facebook-logosmall.JPGUser growth will come from new territories as the social media giant continues to eat up users' time and Likes, with almost half of all North Americans using the Facebook service to keep in touch online. But where will it see new revenue growth?

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