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Crm News & Analysis

Sales Enablement: The Future of Sales is Now

Despite the popular image of a salesperson relentlessly pursuing prospects and then closing deals with their charm and persuasion, the reality is buyers avoid salespeople until they have already educated themselves through publicly available data and online networking with peers.

Forrester Wave: Oracle, Microsoft, SAP Among CRM Solution Leaders Q3

In the first part of this examination of Forrester’s Wave: CRM Suites for Large Organizations, Q3 2012 earlier this week we saw that organizations are struggling to define a CRM strategy for their organization. Even still, the CRM market is one with seven companies making it into the Leaders section.

Content Marketing: 5 Tips How Not to Kill Your Leads

For many companies, content marketing is a direct way for getting new leads. Before they allow you to read or download e-books, white papers, videos or any other content, they present you with a form.

Through forms, companies get personal information about people reading their content. While this approach is absolutely legitimate, in many cases if done wrong, it may lead to an opposite result by losing potential customers. Let's go through the five most common errors companies do in getting the leads through content marketing.

UpSync Updates Sales Mobility Solution, Includes SharePoint Quick Search

UpSync logo72312.pngUpSync has released version 3.0 of its cloud-based software, with new tools for creating mobile presentations, managing content and delivering HTML5 apps.

Forrester Wave: Enterprises Struggling to Define Customer Relationship Management Strategy

Despite investment in, and deployment of customer relationship management applications in close to 75% of large organizations, it seems that many enterprises are struggling to clarify, or even define, a distinct and lucid customer relationship strategy.

SugarCRM Joins OpenSocial Foundation, Boosting Standard for Social Business

opensocial logo 72212.pngCustomer relationship management (CRM) provider SugarCRM is taking a larger role with the OpenSocial Foundation, boosting that organization's focus toward the enterprise. The company announced that two of its executives have taken leadership positions to further the development of social business open standards.

SAVO Teams Bring Enterprise Collaboration to the Sales Cycle

 SAVO group logo.gifLast month, a poll by the SAVO group revealed that more than 60 percent of companies have not realized a positive ROI with their CRM system. Recognizing the work left to be done by marketing teams to facilitate better social collaboration and the achievement of measurable gains, SAVO group has released a new social collaboration application designed to accelerate sales cycles and increase win rates by examining the social behaviors of sellers.

SharePoint 2013: 5 Reasons Why the New App Model Will Make Everyone Happy

As I’m sure you’ve heard, on Monday Microsoft officially released the public preview for Office and SharePoint 2013. And although the NDA is still in place (super special people only), there’s a wealth of knowledge now in the public domain for consumption.

Actiance Integrates with Salesforce.com, Tracks Social Media Activity Across Sales

Thumbnail image for actiance_logo_2011.jpg Actiance is integrating its Socialite social media management platform with Salesforce.com through a new connector. Socialite provides granular control for social networking sites, including the specific ability to manage access and content shared across 200 features on Facebook, LinkedIn and Twitter.

Kana Software Goes All In on Customer Service with Ciboodle Acquisition

Kana logo 6512.pngBuilding business relationships means solving problems, but solving the little problems that pop up while solving the bigger problems is what companies like Kana and Sword Ciboodle do best.  Luckily for companies who do business with either, they'll now be doing business with both because Kana has now acquired Ciboodle.

Microsoft Delays Dynamics CRM Mobile Until Fourth Quarter

ms dynamics crm logo 71112.pngMobile users will need to wait a bit longer for Microsoft’s Dynamics CRM. Last week, the technology giant quietly noted in a blog post that clients for mobile devices will not be available until the fourth quarter.

Forrester Wave: Oracle Siebel, Salesforce, SAP Leaders in CRM Suite Customer Service Solutions

Forrester_logo_2009.jpgConsidering that sixty-eight percent of US consumers report an unsatisfactory service interaction during the past 12 months, everyone is focused on improving the customer experience. While it’s the responsibility of organizations to change internal culture to reflect transparency and more active communications, customer relationship management vendors also need to better manage customer data, provide richer analytics, and integrate social and mobility capabilities. According to the Forrester Wave: CRM Suite Customer Service Solutions, Q3 2012, there are a few CRM vendors leading the way.

Document Mgt Roll-up: Capture for Dynamics CRM, Still No Office 15

This week we’re still waiting for a proper look at Office 15, Dynamics CRM gets a new document capture tool, Sharegate offers economical SharePoint content migration, Colligo builds a fortune around SharePoint, and Doo goes on general release.

Did Veeva Vault Just Make Regulated Content Management Systems Sexy?

Content Management Systems at Life Sciences companies typically don't have many fans and are rarely seen as beautiful. Veeva Systems is out to change that.

Content Marketing: The Changing Role of the Web CMS

Content Marketing used to be a buzzword for a few evangelists. Today, it’s going mainstream faster than Twitter.

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