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Crm News & Analysis

Salesforce Unveils Marketing Cloud: Merges Radian6, Buddy Media for Advanced CXM #df12

Salesforce has been buying all around in the social marketing space for a while now with acquisitions that cover social engagement, monitoring, content and advertising. Today at Dreamforce, it brought them all together and unveiled its Salesforce Marketing Cloud.

Badgeville Makes CRM Engagement a Game with Salesforce Integration #Dreamforce

Anybody that has implemented a customer relationship management (CRM) or sales automation platform knows a dirty little secret most vendors don’t reveal: most people hate to use them. Well, they hate to use them unless they get something for it. That is exactly what Badgeville is attempting to provide with its new Salesforce integration.

Moxie Software Updates Knowledge Spaces

Moxie_logo_2012.jpgMoxie Software, a vendor of enterprise social software solutions, is updating its Knowledge Spaces CRM/customer service application.

Demandbase Adds Real-Time Identification for Salesforce #Dreamforce

Demandbase Adds Real-Time Identification for Salesforce #DreamforceLooking for a way to integrate the functionality of real-time customer analytics into your account? Look no further than Demandbase. Today, the targeting platform announced the availability of a Real-Time Identification API for Together, valuable customer insight from Demandbase’s proprietary platform used to identify otherwise anonymous web visitors and key corporate data, is pushed right into the CRM platform.

CloudCraze Brings E-commerce to Salesforce #dreamforce

CloudCraze has released an e-commerce services bundle on the Salesforce platform.

Gearing up for Salesforce #Dreamforce 2012, Chatterbox Details to Come

Salesforce will host the Dreamforce 2012 conference Sept. 18-21, but CEO Mark Benioff has already announced the cloud storage system Chatterbox at another tech conference.

Coveo Integrates External Search Indexes with Salesforce

Information management technology vendor Coveo is introducing Coveo for Salesforce, an integration that brings functionality from Coveo’s enterprise unified indexing engine into the Salesforce environment.

DoubleDutch Releases Contextual Mobile Customer Relationship Management With Hive

At the last Enterprise 2.0 conference, San Francisco-based mobile customer experience vendor DoubleDutch, launched its Pride application. Today it is announcing the release of a new mobile solution -- Hive.

IBM Improves Customer Experience With Business Intelligence And Smarter Commerce

IBM Improves Customer Experience With Business Intelligence And Smarter CommerceWithout smarter commerce there can be no smarter planet, and IBM is very attached to its smarter planter strategy. While it has done a lot over recent months with analytics and business intelligence to create smart cities, it hasn’t been as vocal with smart commerce releases. So today’s releases for Smarter Commerce are well worth a look.

HP Pushes Autonomy's IDOL Into Customer Experience Management In VPI Integration

So the reasons behind HP's disappointing Q3 results of US$ 8.9 billion in August were many, with Autonomy said to be weighing HP down. But CEO Meg Whitman was optimistic and said they would continue pushing Autonomy and IDOL. The announcement that it is integrating IDOL into VPI's workforce optimization solutions appears to be the kind of thing she was talking about.

Marketing Automation Provider Pardot Upgrades Platform for Personalized Web Experience

pardot_logo.jpgB2B marketing automation provider Pardot has upgraded its platform with features that it said makes sales initiatives easier. 

The Three P's of Avoiding Social CRM Failure

With the social era in full swing, we hear on a near daily basis about all the benefits a social media and social CRM strategy can bring. Tactically, they can help sales with potential leads, give service a new window into building customer satisfaction and provide marketing with fresh opportunities to engage and entice new customers. Strategically, they can help you avoid becoming obsolete and irrelevant as customers increasingly go social. Makes the Business Case for Twitter

communit.pngSocial media management gave way to community management which has given way to relationship management. It used to be that managing relationships was something your CRM did, but as social media becomes an integral part of business, you’ll need additional tools that can help cultivate your online followers and make important connections.

Salesforce Communities Released for Private, Social Connections with Customers and Partners

Are you in the loop? Do you really know what your customers and partners are talking about and how to quickly engage them on those topics? Saleforce thinks it has an innovative new way to do just that, and the new Communities release is the CRM powerhouse's way of making social interactions easier and more productive. 

Zoho Launches Marketing Campaign Management App

zoho_2012_logo.jpgOnline application provider Zoho is launching Zoho Campaigns, a campaign management app for reaching out to customers via email or social media.

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