Crm News & Analysis
| Thursday Feb 20, 2014
Once you dig into the astonishing numbers for WhatsApp, you can kind of see why Facebook paid $19 billion for the company. Kind of.
Facebook was forced to pay such a high price for WhatsApp because of the communications app's ridiculous growth numbers and devoted users, 75 percent of whom used it every day and logged on to the app several times per day.
| Thursday Feb 20, 2014
Somehow, "Content Marketing" has hit the jackpot in terms of business memes, with every marketing person tossing the term around like it's some sort of magic elixir.
But what exactly is content marketing? And how do you do it? I've cooked up a list of myths and truths of content marketing to help you wade through the hype.
| Wednesday Feb 19, 2014
Just two weeks away from its 2014 Convergence Conference, Microsoft has started releasing details of the forthcoming upgrades to its customer relationship management (CRM) offerings. This year’s upgrades include smarter marketing capabilities, acute social listening and enhanced customer care based on the recent Parature acquisition.
| Thursday Feb 13, 2014
Sitecore has just announced a partnership with .NET e-commerce platform provider Znode aimed at developing personalized customer experiences. This is the second major announcement around .NET platforms from Sitecore in the past three months. Its purchase of commerceserver.net in November aroused considerable interest in the e-commerce space.
| Wednesday Feb 12, 2014
Customer relationship management (CRM) technologies may not be making headlines — but they haven’t gone away. In fact, according to Gartner, demand for CRM is growing. To provide integrated customer experiences, businesses are focusing on technologies that enable targeted customer interactions in multichannel environments.
| Tuesday Feb 11, 2014
A report published today has social customer experience enterprise software provider Lithium Technologies acquiring social media ranking influencer Klout for about $100 million.
Reached by CMSWire, Klout did not confirm or deny the report. Lithium did not immediately return an email.
"We don't comment on rumor or speculation," Jon Dick, head of marketing for Klout, told CMSWire today in an email.
| Monday Feb 3, 2014
How do you know your customers are getting their problems solved quickly and easily? This is a question that has challenged many support websites. The traditional approach has tended to involve customer satisfaction and visitor volume metrics.
| Thursday Jan 30, 2014
As humans, we yearn for connection -- and while our tools will always change, the principles and desires that drive us stay the same. As our communications tools improved, the radius of our connections increased -- until the whole world was at our fingertips. Now, we are moving into a time when our connected devices are helping us connect to the world around us, in ways we couldn't dream of.
| Wednesday Jan 29, 2014
Over the past two days, we have looked at different approaches to bridging the gap between content management and e-commerce. In the first part, we saw that e-Spirit has adopted a best-of-breed approach. Yesterday we saw how Elastic Path is using e-commerce APIs to integrate content.
In the final piece today, we look at Sitecore, which has put customers at the heart of the retail process by providing personalized content and user experiences.
| Tuesday Jan 28, 2014
The content you share with customers and potential customers makes an enormous difference in the way prospects see your business and the degree of confidence and trust they have in you, both before and after the sale. The cynics say CRM is about feeding the sales machine, and while this is important, it really sets the stage for what CRM’s really good for -- building relationships and extending the customer lifecycle. Nothing helps in doing this better than sharing knowledge that helps your customers succeed.
| Tuesday Jan 28, 2014
Yesterday we saw how e-Spirit has developed a best-of-breed approach to bridge the gap between content management and e-commerce. But there are other approaches to this problem. Today we'll look at how Elastic Path tackles the problem with API-centric commerce. This gives enterprises a single, unified customer experience no matter what device is being used to access the site.
| Monday Jan 27, 2014
With more and more people shopping online, e-commerce vendors are constantly searching for new ways to find, engage and keep customers. One of the best strategies is the use of engaging content. Even so, many online stores struggle to provide optimal retail experiences.
A number of vendors are responding with solutions, including Elastic Path, e-Spirit and Sitecore. We'll take a look at what they are offering in a three-part mini-series starting today.
| Thursday Jan 23, 2014
When is the last time you did business on the web and came away thrilled by the experience?
OK, maybe thrilled is asking too much, how about with just a hint of the warm-fuzzies?
If you’re typical, the answer is “almost never.” And, yes, we’re being generous with the “almost.”
| Wednesday Jan 8, 2014
With the addition of seven new languages to its Social Relationship Management Suite (SRM) and the introduction of new capabilities and data sources, Oracle is extending the reach of its social platform so businesses can parler, sprechen and parlare with a greater global region.
| Thursday Dec 12, 2013
Bitrix24, the social intranet that wants to be your Swiss army knife of productivity, is out with a new version that offers activity streams, reporting tools and web phone calls.
Targeted at small- and medium-sized businesses (SMBs), the suite includes social communication, collaboration tools, workflow, knowledge management, file sharing, CRM and a project management toolset.