Crm News & Articles

Social media management provider HootSuite is riding an app wave. In addition to the release of several apps last week for its platform, the Vancouver, California-based company is now unveiling several new apps.

2012 was a great year for e-commerce, for both consumers and marketers alike. And from the looks of it, 2013 is shaping up to be even better.

Customer Engagement Solution, Totango has announced updates to its platform designed to improve the digital marketing experience.

Insightly, a developer of CRM applications specifically aimed at small businesses, is making its free Insightly mobile CRM app available for iOS devices.

If you are considering implementing a Social CRM strategy, you should take some time to read what Adam Mertz, Director of Product Marketing at Jive Software, has to say about starting points, what successful Social CRMs include and what factors shape a competitive edge.

As another year closes and a new year rises, it is time to make my annual predictions for the web content management industry in 2013. This year, rather than focusing on specific predictions, it is more useful to look at the trends that will impact the industry. 2013 will be a year where the trend-line dictates the future.

Enterprise application provider Infor is purchasing SaaS-based marketing resource management (MRM) technology specialist Orbis Global. Infor intends to place Orbis Global in its Infor Epiphany enterprise CRM suite.

What comes first -- social activity or customer relationships? Can you have one without the other? This month's Tweet Jam participants dissected the issues related to Social CRMs, the strategies that drive them and the very essence that makes companies successfully social. In our last Tweet Jam of 2012, this was probably our most comprehensive -- leaving us all with much to ponder as we prepare for the new year.

Have you ever had a moment when you heard something so doomed to fail, so absolutely guaranteed to result in catastrophe, that it made you feel for a split second like you were falling?

Accommodating today’s always-connected, app-enabled customers who interact with brands through multiple devices requires turning many of our thoughts about customer service inside-out.

Small-to-midsized businesses (SMBs) have come a long way from the neighborhood “mom and pop” outfits of the 1950s, according to a new research study from Forrester Research. 

By focusing all their customer relations on getting that final transaction, companies are thinking too small.

CRM + Social = Power. Social media is the latest and greatest tool for customer relationship management, learn how to use it to your advantage.

Online communities, how do they work? Seventy thousand of them live on the free Get Satisfaction platform, a system of message boards, customer support and marketing features. That free platform now has a few added features that were previously only available from the paid versions.

SAP is a big company that likes to take big steps. The SAP 360 Customer solution introduced at this week’s SAPPHIRE NOW/TechEd conference in Munich, which SAP says will “revolutionize” how companies engage with customers, certainly qualifies as a big step.