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Crm News & Analysis

B2B Social Media Marketing Presence All But Mandatory

digital marketing, social media marketing, b2bB2B marketers will go anywhere and everywhere to get leads. It’s what keeps six out of 10 of them up at night: generating leads is their biggest challenge, according to data released this month by eMarketer.

Big Data + Social Meet CRM in SAP's New Social Contact Intelligence Analytic Application #CRMe13

Customer Experience,Big Data + Social Meet CRM - SAP's New Social Contact Intelligence Analytic Application Enlightens Like Never Before #CRMe13When CRM, Social and Big Data analytics come together, amazing things happen.

BroadVision Partners with SugarCRM, Connecting Social Business and CRM Platforms

broadvision, sugarcrm, crm, cxm, customer experience From the Clearvale Web site

Enterprise social networking provider BroadVision is adding a little sugar to its solutions -- SugarCRM, to be exact. This week, the two companies announced an integration between BroadVision’s Clearvale collaboration solution and SugarCRM’s cloud platform. 

SaaS Growth is Triple Enterprise IT Average, Driven by CRM, Mobile Deployments

Information Management, Siemer Mobile Data GrowthNo matter which research paper you look at, one thing all of them agree on is that the global SaaS market is booming and will see continued growth for at least another three years. The drivers behind that growth vary depending on your perspective. New research from Siemer says that SaaS is being pushed by “smart computing” and the need for enterprises to push collaboration outside the firewall.

Lack of a New iPad Dents Apple's Tablet Market Share in New IDC Figures

applelogo.png

The latest sales figures out of IDC show Android tablets leaving Apple in the dust, as the plethora of new Samsung, Nexus, Kindle Fire and other devices march onward. Apple is stuck waiting for that possible retina-class Mini and an iPad 5, running iOS 7 to be the big drivers later in the year. 

SugarCRM and Colosa Release ProcessMaker for SugarCRM Edition

SugarCRM and Colosa Release ProcessMaker for SugarCRM EditionCustomer relationship management company, SugarCRM and software solutions provider, Colosa have announced the public release of a new integrated product: the ProcessMaker for SugarCRM Edition.

Gartner's Sales Force Automation MQ: Microsoft, Oracle, Salesforce, SAP Lead, NetSuite Challenges

Yesterday, in our first look at Gartner’s Magic Quadrant for Sales Force Automation (SFA), we saw that there is growing interest, and use, of SaaS deployments. This is coupled with an ongoing discussion about the best mobile strategies and what SFA applications fit in with what kinds of business. Let's now take a look at who made the leaders quadrant and why.

The Real Value of Social Media for Customer Service

Customer Experience, customer service social mediaInteracting with customers on social media carries risks and benefits for companies, but the opportunities can outweigh the risks when you understand your customer's needs, wants and habits and use this knowledge to shape your customer service.

IBM's Digital Experience Software Supports Mobile, Social, Video & Analytics Capabilities

IBM Digital Experience software, customer experienceIBM digital experience software

With IBM’s Smarter Cities and Smarter Commerce initiatives gathering steam by the month, Big Blue has just announced the release of new software called Digital Experience software that aims to give enterprises, and in particular marketing departments, insight into how customers are behaving in specific channels.

Listening to Customer Feedback is Great; Acting on it is Better

Customer Experience, Acting on Customer Feedback, CRMThis weekend, I stayed at a chain hotel while traveling on business. This particular hotel offered a free breakfast until 10 a.m. as an amenity, and as a former journalist I naturally gravitate toward free food.

Gartner MQ: Sales Force Automation Moves to SaaS, Microsoft, Oracle, Salesforce, SAP Lead

If the majority of the US$ 4.7 billion spent on Sales Force Automation (SFA) software last year was mainly spent on sales applications, the market was characterized by the continued move to SaaS models by enterprises looking for economy and agility. Mobility also played a part, as those working directly with enterprise clients looked for smartphone and tablet support.

Gartner MQ: CRM Customer Engagement Center - Oracle, Pegasystems, Salesforce Lead, Microsoft, SAP Challenge

Customer Experience: Gartner Magic Quadrant CRM Customer Engagement CenterOur first look at Gartner’s Magic Quadrant for CRM Customer Engagement Centers (CEM) showed a market littered with obsolete business applications. However, the three vendors in the Leader’s Quadrant -- Oracle RightNow Cloud Services, Pegasystems and Salesforce -- appear to be bucking that trend.

Salesforce Launches Sales Cloud 'Performance Accelerator' to Propel Sales Reps

salesforce, crm, customer experienceCan sales professionals improve their performance with more data and more feedback on their own performance, integrated into their regular sales tools? Salesforce think so, and has released a new Performance Accelerator in its Sales Cloud for that purpose.

Gartner MQ: CRM Customer Engagement Center - Oracle, Pegasystems, Salesforce Lead Troubled Market

Even a brief look at Gartner’s Magic Quadrant for the CRM Customer Engagement Centers (CEC) shows that this is a technology space that is in trouble. Led by Oracle RightNow Cloud Services, Pegasystems and Salesforce, Gartner says that the established business applications for CEC are obsolete and restricted by inflexible configuration rules.

A Timeline of How Marketing Got Personal [Infographic]

Marketing is a continually evolving field; an evolvement that is highlighted in an infographic from Infogroup Targeting Solutions that looks at marketing tools and strategies from the last 50 years.

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