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Crm News & Analysis

A Timeline of How Marketing Got Personal [Infographic]

Marketing is a continually evolving field; an evolvement that is highlighted in an infographic from Infogroup Targeting Solutions that looks at marketing tools and strategies from the last 50 years.

Microsoft Dynamics CRM Fall Release to Include Improved Marketing Automation, Mobile Access

Microsoft Dynamics CRM fall 2013 release.jpgMicrosoft has just announced that it will release the next version of its Dynamics CRM on-premises and online products in the fall, although it hasn’t given a precise date. According to Microsoft, the new release will offer better customer experience management with customer insight and information accessible through a wide range of devices.

Zoho Debuts Survey Building Tool

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Zoho has debuted a survey builder, appropriately named Zoho Survey, so companies can gather feedback from their customers, and the free tool includes analytics and the ability to launch surveys from a mobile device.

 

Instaply Launches Customer to Business Texting Platform

Instaply Consumer to Business TextingInstaply entered the customer service fray today with its launch and release of its Mobile Customer Interaction Platform (MCIP), a product that allows customers and businesses to communicate with another via text messages.

Brainshark Updates Sales, E-Learning Solutions for Mobile, Faster Content Access

Brainshark Updates Sales, E-Learning Solutions for Mobile, Faster Content Access

Brainshark, whose name implies killer intelligence, has updated its Rapid Learning solution and its recently announced Sales Enablement Portal. 

Microsoft Offers Dynamics ERP Through Azure

Microsoft Offers Dynamics ERP Through Azure, cloud compting If Microsoft has been pumping up the Azure offering by slashing prices, it has also been adding to its appeal by adding new products. This week it has announced the addition of two of its ERP solutions to the cloud, including Dynamics GP 2013 and Nav 2013. 

Gartner Campaign Management MQ: SAP Challenges, Sitecore, ExactTarget, Adobe Impress

If the Leader’s Quadrant in Gartner’s Multichannel Campaign Management Magic Quadrant (MCCM) is unchanged since last year, there are still some very impressive offerings in the other quadrants.

Gartner MQ Campaign Management: New Entrants Fail to Shift Market Leaders

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In the first part of an examination of Gartner’s Magic Quadrant for Multi-channel Campaign Management (MCCM) for 2013, we saw that the market is characterized by a re-architecting of platforms by established vendors and the addition of new functionality by the newer ones. However, even with the new functionalities and cloud offerings, the new entrants still didn't impact on the Leaders Quadrant consisting of IBM, Oracle (Seibel), SAS and Teradata.

SAP Partners with MindTouch for End to End Customer Service

More customer experience management news from SAP today, this time in the shape of a new partnership with social customer service provider MindTouch as its customer analysis technology will be used to complement SAP’s existing SAP Cloud for Service and SAP Cloud for Social Engagement. 

Gartner MQ: Multichannel Campaign Management Led by IBM, SAS, Teradata, Oracle

gartner magic quadrant of multichannel campaign managementThe Multichannel Campaign Management (MCCM) market is re-inventing itself once again. According to Gartner’s recently published Magic Quadrant for MCCM, it is led by IBM, SAS, Teradata and Oracle (Seibel) and is marked by a re-architecting of solutions by established vendors, and the addition of new functionality by newer entrants.

Customer Experience Management: Art vs. Science

Customer Experience Art vs ScienceThere is a long-standing debate as to how much of customer experience management is science and how much is art. 

SAP Buys hybris to Deliver Cutting Edge Customer Experience, E-Commerce

sap acquires e-commerce platform vendor hybris to expand customer experience platform

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for an undisclosed sum.

Salesforce Acquires Marketing Automation Provider ExactTarget for US$2.5 Billion

Salesforce Acquires Marketing Automation Provider

Are you really surprised that Salesforce went out and bought ExactTarget for US$ 2.5 billion?

Using CRM to Screen Out Customer Bad Fits

NotSellingForProfits_CRM to Screen Out Customer Bad FitsMost companies invest in CRM because they think it’ll help them close more sales. But another great reason to put together a sound, end-to-end CRM strategy is to avoid some sales.

Optify Helps SMBs Connect, Contact and Create a Customer Journey

Optify_logo2013.png      Optify Connect is getting an update. First introduced last year, the digital marketing platform, which connects new contacts with their anonymous visit history, now comes in a light CRM for small- and mid-sized businesses. 

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