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Crm News & Analysis

How to Handle Negative Brand Perceptions on Social Media

How to Overcome Negative Brand Perceptions on Social MediaIn the age of constant social media commentary, all brands are subject to the influence and change of public opinion. When a brand begins to experience negative perceptions -- especially with the instant impact of social media -- it is easy for panic to set in quickly. So how can a brand be smart and nimble in evaluating negative sentiment?

Office 365 Gets Social CRM with Nimble Integration, Passes 2M Subscriber Mark

Microsoft continues its push to increase the functionality of Office 365 with the announcement of a partnership with Nimble which brings customer relationship management (CRM) to the productivity suite. The news coincided with Microsoft's report that Office 365 home subscriptions have hit the 2 million mark. 

UserVoice Releases Android SDK for Its In-App Customer Service

Customer service provider UserVoice is out with an Android-targeted Software Development Kit for its in-app software. 

Kofax TotalAgility v7.0: Managing Business Interactions With Agile, Mobile, Smart Processes

Kofax has finally unveiled TotalAgility 7.0, a unified platform for the development and deployment of smart process applications. The platform is the culmination of four years’ work, US$ 125 million in investment, and a rethink of how we manage agile, dynamic and mobile business in the face of changing enterprise work cultures.

Evernote Business v2.0 Is More Social, Releases Salesforce Integration App

Just over a year since it originally launched Business v1.0, Evernote has announced that it will release v2.0 towards the end of this week.

SMB's Swiss Army Knife, Bitrix24, Updates with Google Docs, Mobile CRM, More

Microsoft Office is getting challengers all over the place. This week, Bitrix24 added its name to that roster with an update to its enterprise social network/collaboration suite, that, among other new features, allows non-Office users to work with Office documents online via the Google Docs editor. 

Sitefinity 6.2 Offers Connectors to Marketo, Salesforce

Telerik continues its focus on the business user with new digital marketing integrations in Sitefinity 6.2. 

AvePoint Timeline Enterprise Available for Microsoft Dynamics

With enormous amounts of customer data to manage and a business to run, it’s a constant balancing act for organizations. 

Marketing Automation Vendor SalesFUSION Announces C-Suite Changes

Customer Experience, Digital Marketing,Marketing Automation Vendor SalesFUSION Announces C-Suite Changes

Another marketing automation software vendor is making acquisitions. But this time, it’s not by gobbling up another smaller firm but rather in the talent department.

HootSuite App Directory Releases New SugarCRM App

customer experience: hootsuite sugarcrm appSales and customer service professionals who use the HootSuite App Directory now have a better way to find, engage and nurture leads through a new SugarCRM app.

B2B Social Media Marketing Presence All But Mandatory

digital marketing, social media marketing, b2bB2B marketers will go anywhere and everywhere to get leads. It’s what keeps six out of 10 of them up at night: generating leads is their biggest challenge, according to data released this month by eMarketer.

Big Data + Social Meet CRM in SAP's New Social Contact Intelligence Analytic Application #CRMe13

Customer Experience,Big Data + Social Meet CRM - SAP's New Social Contact Intelligence Analytic Application Enlightens Like Never Before #CRMe13When CRM, Social and Big Data analytics come together, amazing things happen.

BroadVision Partners with SugarCRM, Connecting Social Business and CRM Platforms

broadvision, sugarcrm, crm, cxm, customer experience From the Clearvale Web site

Enterprise social networking provider BroadVision is adding a little sugar to its solutions -- SugarCRM, to be exact. This week, the two companies announced an integration between BroadVision’s Clearvale collaboration solution and SugarCRM’s cloud platform. 

SaaS Growth is Triple Enterprise IT Average, Driven by CRM, Mobile Deployments

Information Management, Siemer Mobile Data GrowthNo matter which research paper you look at, one thing all of them agree on is that the global SaaS market is booming and will see continued growth for at least another three years. The drivers behind that growth vary depending on your perspective. New research from Siemer says that SaaS is being pushed by “smart computing” and the need for enterprises to push collaboration outside the firewall.

Lack of a New iPad Dents Apple's Tablet Market Share in New IDC Figures

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The latest sales figures out of IDC show Android tablets leaving Apple in the dust, as the plethora of new Samsung, Nexus, Kindle Fire and other devices march onward. Apple is stuck waiting for that possible retina-class Mini and an iPad 5, running iOS 7 to be the big drivers later in the year. 

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