Crm News & Articles

How can brands promote themselves on Instagram without violating the site’s pristine, ad-free presentation of images? Ohio-based VenueSeen has some ideas.

The way people buy things has changed -- and this has changed how we should market, Jon Miller, vice president, marketing content and strategy at Marketo said at Dreamforce 2012.

Salesforce has been buying all around in the social marketing space for a while now with acquisitions that cover social engagement, monitoring, content and advertising. Today at Dreamforce, it brought them all together and unveiled its Salesforce Marketing Cloud.

Anybody that has implemented a customer relationship management (CRM) or sales automation platform knows a dirty little secret most vendors don’t reveal: most people hate to use them. Well, they hate to use them unless they get something for it. That is exactly what Badgeville is attempting to provide with its new Salesforce integration.

Moxie Software, a vendor of enterprise social software solutions, is updating its Knowledge Spaces CRM/customer service application.

Looking for a way to integrate the functionality of real-time customer analytics into your Salesforce.com account? Look no further than Demandbase. Today, the targeting platform announced the availability of a Real-Time Identification API for Salesforce.com. Together, valuable customer insight from Demandbase’s proprietary platform used to identify otherwise anonymous web visitors and key corporate data, is pushed right into the CRM platform.
 

CloudCraze has released an e-commerce services bundle on the Salesforce platform.

Salesforce will host the Dreamforce 2012 conference Sept. 18-21, but CEO Mark Benioff has already announced the cloud storage system Chatterbox at another tech conference.

Information management technology vendor Coveo is introducing Coveo for Salesforce, an integration that brings functionality from Coveo’s enterprise unified indexing engine into the Salesforce environment.

At the last Enterprise 2.0 conference, San Francisco-based mobile customer experience vendor DoubleDutch, launched its Pride application. Today it is announcing the release of a new mobile solution -- Hive.

Without smarter commerce there can be no smarter planet, and IBM is very attached to its smarter planter strategy. While it has done a lot over recent months with analytics and business intelligence to create smart cities, it hasn’t been as vocal with smart commerce releases. So today’s releases for Smarter Commerce are well worth a look.

So the reasons behind HP's disappointing Q3 results of US$ 8.9 billion in August were many, with Autonomy said to be weighing HP down. But CEO Meg Whitman was optimistic and said they would continue pushing Autonomy and IDOL. The announcement that it is integrating IDOL into VPI's workforce optimization solutions appears to be the kind of thing she was talking about.

B2B marketing automation provider Pardot has upgraded its platform with features that it said makes sales initiatives easier. 

With the social era in full swing, we hear on a near daily basis about all the benefits a social media and social CRM strategy can bring. Tactically, they can help sales with potential leads, give service a new window into building customer satisfaction and provide marketing with fresh opportunities to engage and entice new customers. Strategically, they can help you avoid becoming obsolete and irrelevant as customers increasingly go social.

Social media management gave way to community management which has given way to relationship management. It used to be that managing relationships was something your CRM did, but as social media becomes an integral part of business, you’ll need additional tools that can help cultivate your online followers and make important connections.