Crm News & Articles

The iPad has been well received by the general consumer market, but analysts are seeing a business market for it and other tablets -- including business intelligence and CRM.

Dreamforce, the annual Salesforce conference, took place in San Francisco last week. But if you were thinking it was another one of those boring user conferences, think again.

Microsoft’s (news, site) made an interesting offer this week that promises organizations currently using Salesforce.com CRM or Oracle's Seibel (CRM) US$ 200 per license to make the jump to Dynamics CRM Online. The question is, is $200 enough?

Social CRM was last month's focus, but y'all loved it so much we decided to let it spill over into December. This week we've got expert advice by the scenario, as well as social predictions for 2011.

We're closing up shop for the rest of the week here at CMSWire, but we've got one last customer relationship management mega-treat for you. Read on for an expert opinion on Social CRM's best use, as well as a few of the sweeter tidbits from the archives. 

It’s not exactly clear why Microsoft’s upcoming release of CRM Dynamics 2011 did not provide out-of-the-box social media monitoring, but it didn’t. In response, Siddhartha Rai, program manager of business intelligence with Microsoft Dynamics CRM 2011 is showing the way it could be done.

Our flame for Social CRM continued to burn bright this week, thanks to a sprinkling of gracious experts. Read on to find out about strategy, and why Social CRM is a buzzword we can't afford.

The website should not exist as a separate entity. It needs to be integrated into the business to provide customers with more targeted, personalized experiences. Sitecore (news, site) has recently completed the integration of its Web CMS and Microsoft Dynamics CRM to do just that.

Our expert adventures in Social CRM ran strong again this week with input on everything from the heart of the concept to its impact on content management.  

Social CRM is the latest epidemic among CRM solutions, while mobile features in CRMs are also hot. So, how do we choose which will be the best solution for us? Well, we don't have to because there is nothing wrong with either one. In fact, we can only admire all of the efforts made by CRM vendors to give us the software we need.

Just about every organization is considering a Social CRM strategy. The trouble is, they are also fighting over who controls it. Let's start with how Sales can benefit. 

Moxie Software took this week's Enterprise 2.0 Conference in Santa Clara as an opportunity to reveal their efforts, in conjunction with IDEO, to break down the walls between Enterprise 2.0 and Social CRM.

Socialtext (news, site) is bringing some heat to this week's Enterprise 2.0 Conference in Santa Clara by debuting the newest version of their social Enterprise suite: Socialtext 4.5. Platform perks include a Salesforce.com connector and a metadata search engine called Socialtext Explore. 

It's no longer realistic to expect that building a great website and launching some advertising campaigns will generate enough business to keep you afloat. The message from the Social CRM soap boxes is that you have to go out and meet new customers where they spend most of their time -- on social networks.

Easier said then done right? How do you do this, who is responsible and how you track and convert conversations might seem less than obvious off the cuff. Roll these things together, and then some, and you begin to form what's being called a Social CRM strategy. This week we wonder out loud, have you got one?

Our poll is open until November 20th, but don't wait, vote now.

All this month our experts are talking about Social CRM, a system born from the demanding world of the modern consumer and a new age of customer expectations. Here's a quick recap of what we've got so far.