Customer Experiece News & Articles

It’s a rare organization that does not track at least a minimum set of web analytics for their customer facing websites. The problem is rarely that there’s no data. Rather it’s what to do with that information once you have it in your hands. More often than not, it’s under utilized and probably finds it’s home in that virtual pile on your desktop.

It doesn’t have to be that way. There’s an upcoming Webinar co-hosted by Bridgeline Software and the Gilbane Group that will show you how to better use your analytics data to make decisions and improve the customer experience, and in the end improve your bottom line.