To hire a chief digital officer or not to hire a chief digital officer.
Is that the new question in the digital age? Could be.
And depending on who you ask, the answer differs.
A Forrester report found just 1 percent of firms plan to hire a chief digital officer (CDO) in the next 12 months. A full 50 percent have no plans to create this executive role.
And then there's Constellation Research, whose June 18 report stressed the need for the chief digital officer. CDOs, it suggested, can help companies successfully navigate this era of digital disruption.
And don't get David Mathison started. Forrester came out with a similar report and thesis last November, which suggested that CDOs may not be the answer.
Mathison, the curator for the Chief Digital Officer Summit, told us then that these are the “glory days for digitally savvy CMOs who can now bypass IT entirely by using the cloud and AWS and BYOD. (Forrester) should be looking at the underlying reasons for the drive to hire digital leaders such as CDOs versus having the CIO or the CMO do the job.”