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Think, Listen, Respond, Repeat: 7 Social Media Week Strategies You Shouldn't Miss #SMW14

Indian sunset by Asa Aarons

If the phrase "always on, always connected" doesn't give you anxiety, then it just might give you inspiration. At least that's what the organizers of Social Media Week (SMW) are hoping.

The theme of this year's global event, happening right now in eight cities on four continents, is The Future of Now … and yes, you guessed it. Now is defined as constant, pervasive, unstoppable hyper-connectivity. Think about it, from the perspective of the SMW organizers:

Communication technology unites us, relays news equally with opinion, transports us to worldwide events and shrinks distances between our relationships. We’re tuning into events that we’ve never before been able to access and witnessing other people’s experiences unfold in real time.

It's enough to make your head swim … or your heart sink. What's it all about? Can I create infinite connections without burning out?

Toms Builds Mobile Success by Aiming at Top Customers

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Toms, the online retailer that markets social impact along with its shoes, has found success with mobile marketing by aiming apps at the top 5 percent of its customers, according to a senior executive.

Eve Richey, vice president for global online marketing and mobile, outlined the company's mobile strategy last week at the Mobile Marketing Strategies Summit in San Francisco, which also featured presentations by Google, Facebook, LinkedIn and other companies that are vying for a share of the increasingly mobile consumer.

By ensuring its social content is relevant to its target audience, learning from other mobile apps and other tricks, she said Toms' strategy has increased its conversion rate by 85 percent while cutting the cost of engagement by two thirds. 

This Week: Maximize Your ROI from SharePoint + Why My Hadoop is Better Than Yours

6 IT Trends Driving Digital Business
Is the mastery of digital technologies an essential core competency for any successful business?

What You Can Do About Bad Customer Service
Where 44 percent of customers leave because they feel unappreciated, fed up, frustrated and convinced no one really cares about their problems, we turned this week to this customer experience expert, best-selling author and motivational speaker for help.

Maximum ROI From SharePoint?
If your company has invested in SharePoint, they have likely put a lot of time, money and resources into its acquisition and deployment. Yet many companies are not realizing the return that they could be on their sizable investment.

Close the Knowing-Doing Gap in Enterprise Collaborations
The business improvement potential of enterprise collaboration is huge, but most organizations need help to close the knowing-doing gaps that prevent them from realizing this potential. 

Email to Cloud: Fear Not
Despite the best efforts of social networking vendors to convince us to the contrary, email is alive and kicking in the enterprise -- but many enterprises still prefer to leave their email as an on-premises application

Microsoft Brings BI Tools to a Billion Screens
Or at least that’s the goal. And if anyone has a chance to achieve it in the near term, it’s Quentin Clark, the corporate vice president of the company’s Data Platform Group, and his team.

My Hadoop's Better Than Yours
The commercial vendors behind Hadoop don’t actually taunt each other in the press, but they do say things like we’re the only … we don’t do that … they’re doing this … Of course each of them has to differentiate themselves from the next and show potential customers why their branded commercial Hadoop distribution is not only fast, but also Enterprise-grade, secured and flexible.

The 3 Stages of Digital Marketing Maturity
Transform your digital marketing strategy into an exact science.
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How to Make Your Customers Love You This Valentine's Day

Play Matchmaker this Valentine's Between Customers and Contact Center AgentsAnyone who has dealt with a customer service representative knows it’s rarely a match made in heaven. In fact, it’s usually quite the opposite.

Between long hold times, mismatched agents and unresolved issues, it’s no wonder why most interactions with a company’s contact center get off to a rocky start. Neither party is totally at fault for this unhealthy relationship -- customers simply want their issues resolved in a timely fashion, and agents have few insights into the people and problems that they are expected to address.  

Your Website: A Revenue Generating Machine

Content Marketing, Lead Nurturing, Customer Experience Management -- there has been no shortage of discussion lately about how “digital content platforms” (e.g. your web environments) can truly be a successful component for marketing success. But what does that mean?

With so many of the larger players such as Oracle, SalesForce.com and Adobe acquiring companies in the content, marketing and customer relationship space – it would seem that it’s these technologies that are a key part.

What defines a “digital content platform” that is built for the purpose of becoming a revenue generating machine. And, what should we expect from the technology platforms that will actually power this machine?

5 Tech Trends You Need to Know Right Now

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Security, infrastructure intelligence and data analytics will be among the hottest business technology trends of 2014, according to a research paper commissioned by UK IT services firm Advanced 365.

The paper, written by technology analyst David Smith, chief executive, Global Futures and Foresight with Advanced 365, identifies the most "transformative technologies" and recommends steps businesses need to take to stay ahead of the curve — like embracing data analytics, gaining a better understanding of infrastructure intelligence and learning to manage cloud services growth.

If Valentine's Day Isn't Enough, Here are More Things to Depress You

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Today isn't a good day for the loveless. Red hearts. Overpriced candies. Tacky displays of allegedly sexy underwear, including ones that show far more than reasonable people should think appropriate.

You don't need to turn to experts to know Valentine's Day can produce more anxiety than bliss or that watching ads depicting perfect, everlasting love can create overwhelming feelings of sadness.

But sometimes the best way to stop thinking about a bruised heart is simply to think of something that hurts worse. So with that in mind, here are some other, more professional things you can obsess about today. Whether you're a marketer or CIO, a developer or customer experience expert, these three facts have the potential to be just as mind-numbingly depressing as those lost loves. Almost.

Google Exec Maps Mobile Tools Strategy

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Google's product management director laid out plans yesterday for powerful tools to blend information about its users with the goals of marketers as customers move between fixed and mobile devices.

Speaking at the Mobile Marketing Strategies Summit in San Francisco, Seth Sternberg laid out the two key challenges facing mobile marketers and some of the ways Google is addressing them through projects still in development. In some cases, the 100 marketing pros present were invited to sign up for the trials.

Google, of course, is competing with Microsoft and many others to find new ways to engage mobile users. Officials of LinkedIn,  Facebook and other networks also spoke at the conference to outline their strategies for building engagement. As more social media users move to mobile, apps are becoming increasingly important.

Look at What These Charts Say About Global Use of Technology

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Americans aren't the only ones obsessed with cell phones and social media. In fact, slightly more adults own cellphones in China (95 percent) than in the US (91 percent), according to a new Pew Research Center report.

The report, released just yesterday, shows technology adoption is a global phenomenon — even in developing nations. It supports the findings of a Cisco report released last week, which shows global mobile data traffic grew 81 percent in 2013.

How big did it grow? Consider this: Last year’s mobile data traffic was nearly 18 times the size of the entire global Internet in 2000.

The facts are clear: There is a world of opportunity — literally — for digital marketers.

Why Cirrus Insight's Gmail-Salesforce Integration Is Hot

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More than a few pairs of eyes are on Cirrus Insight, the Laguna Hills, Calif., CRM app developer that integrates Salesforce with Gmail. Nearly 7,300 pairs of eyes, to be precise.

We know. Our last two pieces on the 13-employee provider -- our Nov. 26 piece, Cirrus Insight to Unite Salesforce, Gmail on Mobile Devices  and our Cirrus Insight Brings Pardot, Hubspot Marketing Automation to Gmail piece on Feb. 6 generated this interest.

So why’s the little two-year-old provider so hot at the moment?

News Bites: Silverpop's Digital Marketing University, Picturepark Update and More

News Bites: Silverpop's Digital Marketing University, Picturepark Update and MoreMassive snow may be blanketing much of the US, but the news gets through. This week’s Bites include PicturePark’s updated digital asset management solution, a global educational roadshow for digital marketers and HeatSync’s aggregated service for web analytics. 

Five Rules to Select the Right Online Community Platform

Choosing the right online community platform is, like most things, about due diligence. 

Due diligence, that is, before you get a potential vendor inside your company walls and while the vendor is inside.

That was part of the message during the CMSWire webinar, “How to Choose the Right Online Community Platform.” The event was hosted by Ben Martin, chief engagement officer at Online Community Results, and Dennis Shiao, director of product marketing at DNN.  

Here are five tips to help your organization ultimately find the right provider for your online community:

Sitecore Chases Personalization With Znode, SMITH Integration

Sitecore has just announced a partnership with .NET e-commerce platform provider Znode aimed at developing personalized customer experiences. This is the second major  announcement around .NET platforms from Sitecore in the past three months. Its purchase of commerceserver.net in November aroused considerable interest in the e-commerce space.

Drupal vs. Joomla: An Engineer's Take

If you're evaluating open source content management solutions (CMS), two in particular -- Drupal and Joomla -- stick out for being widely adopted and lauded by companies and developers.

Both of them are full featured Web CMS platforms. If your business only needs a simple blog or wiki, both will feel bloated and you would be better served with a simpler platform such as Wordpress. If your business requires complex content hierarchy, tagging and authoring, you are now in the realm of these two platforms.

Mobile Marketing Tips from LinkedIn, Facebook

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Marketers may know they need to add mobile strategies, but relatively few are doing it correctly, according to mobile managers from Linked In and Facebook.

Speaking yesterday in back-to- back presentations at the Mobile Marketing Strategies Summit in San Francisco, they advised the 100-plus marketers how to track mobile users, reduce load times, build lasting relationships with visitors and add to their existing data to build more personalized experiences.

CMSWire was a media partner of the event, which focused on ways brands can use mobile marketing to further their reach and impact.

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