HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Customer Experience News & Analysis

Is It the Right Time for HubSpot's $100M IPO?

2014-25-August-HubSpot-Co-founders.jpg

Digital marketing technology is all the rage in the CRM space and HubSpot co-founders Brian Halligan and Dharmesh Shah must believe Wall St. knows that.

The Cambridge, Mass.-based marketing automation provider filed for an IPO late today hoping to raise as much as $100 million. It will trade as HUBS on the New York Stock Exchange.

The IPO market for Software-as-a-Service (SaaS) vendors is lukewarm at the moment. But investors like General Catalyst, which owns 27.1 percent of the company, and Matrix Partners, which owns 17.1 percent, must think that now is the time.

Move Over, Google AdWords?

Amazon may be trying to step on Google's online advertising toes.

The online web shopping giant is producing software for placing ads online much like its long-time cyber nemesis does so well with Google Adwords, according to a report in the Wall Street Journal.

What will they do? Replace ads on its own pages that Google owns with its own.

Marketing Automation: 3 Trends to Watch

2014-25-August-Trend-Spotting.jpg

As of December 2013, 58 percent of all top performing companies were using marketing automation according to a Forrester report. That number has only increased since then. Why? Because automation’s benefits are impossible to ignore in the current marketing landscape.

Sophisticated, plugged-in customers require marketers to look at them as more than a catch-all audience. Regardless of what they’re buying, they want brands to provide truly unique journeys for them. And if you don’t deliver, then you’ll be tuned out, cast aside with the rest of the generic content they’re bombarded with.

Parents Aren't the Only Winners When Kids Return to School [Infographic]

2014-25-August-vintage-back-to-school.jpgAs a major office store so accurately suggested in a TV ad a few years ago, it's back to school season … the most wonderful time of year for parents everywhere.

But before the kids are back on the bus, crowded into classrooms and discovering all new reasons to whine and complain, parents have to engage in the annual ritual of back-to-school shopping.

While many parents look at back-to-school shopping as rituals in frustration, they are important drivers of revenue for companies and brands. According to the National Retail Federation’s 2014 Back-to-School Survey, the average family with children in grades kindergarten through 12th grade will spend more than $669 on apparel, shoes, supplies and electronics, up 5 percent from the nearly $635 average last year.

Total spending on back to school will drop slightly to $26.5 billion because the survey found there are slightly fewer students in households this summer.

So what do marketers need to know?

Rocket Fuel to the Moon and Back

2014-25-August-Rocket-to-the-moon.png

Investors in ad-tech specialist Rocket Fuel have been on quite a thrilling ride. Drawn by the buzz of the company’s automated platform, which uses artificial intelligence and big data analytics to purchase ad spots on digital exchanges, traders last September rushed into the IPO: the stock was priced at $29 and opened at $59.95.

Rocket Fuel shares by late January were at a new post-IPO high of $71.89, a gain of 147 percent from the offering price. Today, they change hands at around $14.50.

So what caused Rocket Fuel to run out of gas?

Discussion Point: Can One Firm Provide Complete Digital Experience?

discussion-point

The complete digital experience from one digital provider. Ah, sounds refreshing, doesn't it?

Or maybe it doesn't. Maybe being locked into one vendor sounds scary.

The truth is -- most experts think the industry is far from having an all-in-one.

Forrester Research reported this in its first Wave for Digital Experience Delivery Platforms last month. It determined no vendor offers a truly "end-to-end solution."

Heck, when even vendors admit they don't offer the complete digital package, you know it's the truth.

"Our end goal is a common user interface for everything end-to-end," one software company product manager told Forrester researchers. "Currently we only have that for the first third of the journey."

We asked three professionals in the digital industry to weigh in on this question of "all-one-in."

'Lizard Squad' Targets Sony in New DDoS Attack

2014-24-August-John-Smedley .jpg

Today brought more hacker woes for Sony's PlayStation Network (PSN) and Sony Entertainment Network in the form of a crippling distributed denial-of-service (DDoSattack from a vandal collective known as "Lizard Squad.”

In addition, the FBI is investigating the diversion of a flight carrying a top Sony executive amid reports of a claim that explosives were on board. An American Airlines flight carrying Sony Online Entertainment President John Smedley from Dallas to San Diego was grounded because of a bomb threat.

It appears that the same group behind the current PlayStation Network outage is responsible for the bomb threat on flight 362, which was safely diverted to Phoenix. The group, in fact, retweeted Smedley's tweet: 

Week in Review: Buy or Build Your Marketing Cloud + Gartner's Hype Cycle Kings

Wishes for the CMO
A study of chief marketing officers reveals some interesting contrasts between their optimism and their realities.

Marketing, Meet Technology
The chief marketing technologist was the center of attention at this week's #MarTech. And we got people talking.

Social Business Done Right
What differentiates the companies that capture the full value of social technologies from those that do not?

Next Stop for Oracle: Social
Oracle has added Social Station to its social relationship management suite.

Gartner's Hype Cycle Leaders
Believe the (Gartner) hype about leading digital technologies? 

Market Liked Ballmer Exit
Steve Ballmer leaves Microsoft's board. Stock price rises 39 percent since he left as CEO. Coincidence?

60 Seconds Could Cost You Millions
The problem with Web CMS and how to fix it.
Download the PDF

sponsored item

Most Popular

Editor's Picks

Around the Web

Featured Events (all events | post your event)

Featured Research 

 

News Bites: DIYers, Over-Achievers, Testing-Providers

The latest in growth, apps and testing from the Little Cottonwoods City, the Big Scrapple and the Old Colony State.

Part II: Buy or Build a Marketing Cloud? What Practitioners Say

digital marketing, Part II: Buy or Build a Marketing Cloud? What Practitioners Say

Scott Brinker's marketing technology landscape graphic is the face of the space. It captured plenty of air time at Brinker's first Marketing Technology Conference in Boston this week.

Isaac Wyatt built his very own marketing technology landscape at New Relic, a San Francisco-based real-time application monitoring platform. It includes the approximate 30 technologies he uses to get his job done.

Sums it up, right? More than 1,000 digital marketing platforms in more than 40 categories. At the heart of it all is the "buy vs. build your marketing cloud" debate, sparked this week at #MarTech by presenter Travis Wright, chief growth officer for MediaThinkLabs.

Yesterday, we caught up with vendors on buy vs. build. Today, we conclude our series with marketing veterans who have had to face the question themselves.

Keeping Marketing Up with the Speed of Innovation

2014-22-August-Scooters.jpgFrom Google glass, to smart thermostats, self driving cars and beyond, digital innovation is on the move. The iPhone was introduced seven years ago, and today we’re predicting a thirty fold increase in Internet connected physical devices in the next seven years. 

The speed of innovation doesn’t only apply to the introduction of new gadgets and products. Today’s consumers turn to websites and apps for information, entertainment and services, so companies need to evolve their processes and toolsets to move faster in the digitally disrupted world of business. It used to be that digital excellence was a competitive differentiator. But now companies must move beyond excellence -- and move at a faster speed of digital innovation. Otherwise, they risk becoming extinct from Digital Darwinism.

How to Get Started in Web Experience Personalization

2014-21-August-PaintedLadies.jpgAll savvy marketers -- along with most shoppers -- understand the advantages of personalizing websites. Netflix, Amazon and other companies have trained us to expect a shopping experience tailored just for us.

When we get something else, reactions can range from mild disappointment to utter frustration. Shoppers take their business elsewhere. Click. Click. Gone.

This phenomenon has spilled over to B2B marketing, where business buyers expect the same sort of shopping experience that they have in their personal lives. Is that unreasonable?

No, says Noah Logan, senior vice president of Upland Software and the general manager of its Clickability unit, which provides services to NBC, Cantor Fitzgerald and about 500 others sites around the world. He spoke Thursday in a CMSWire webinar titled "5 Effective Ways to Personalize Web Experiences." The session was sponsored by Clickability.  (Click to watch)

Buy or Build a Marketing Cloud?

2014-21-august-build-it.jpg

Nearly 400 attended the first Marketing Technology Conference at the Seaport Hotel in Boston this week to make sense of the more than 1,000 digital marketing technologies in more than 40 categories available today.

Bottom line: marketers want digital technology that works for their organizations. Easily, the most bantered about topic these past two days in Boston boiled down to one question:

Buy or build your marketing cloud?

Much like a little tea party here in this city 241 years ago, you had your division at #MarTech this week. 

Today, in the first of a two-part series, we catch up with the guy who got the debate going and two providers who sell marketing technology. To conclude the series, we'll talk to digital marketers who've had to make the buy versus build decision.

Content Development is No Walk in the Park

2014-21-August-Dandelion.jpgIn all of the project talk and planning around usability, design, technologies, etc., it's easy to lose sight of the content and the fundamentals that drive it. Those other elements are important to a website project, but content drives the project. The problem is when content development becomes a line item, it gets treated like one.

Get Better Content Marketing Insights, FREE

Yes, the headline reads like link bait. And it may or may not work. Will it put you off so much that you’ll scroll past it without reading this article at all? Or will the word “free” be just enough to win a few seconds of your attention?

And if so, how do we know that it’s “Free” and not “Marketing Insight” that’s causing you to read on? Have our competitors tried tactics like this? How did they fare?

What if we knew the answers to questions like this before we even started writing?

Displaying 256-270 of 5916 results

< Previous 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Next >