HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Customer Experience News & Analysis

5 Ways to Get Personal with Real Time Marketing Tools

2014-12-September-Nose.jpgDigital marketers have an evolving arsenal of tools and technologies at their disposal to glean business intelligence, create targeted messages and produce stellar digital experiences -- whether online or in a retail outlet.

Biometric facial recognition, digital signage and customized displayed information are being used to better define the needs of customers, personalize the customer experience and increase brand awareness, loyalty and sales.

The Consumer Journey: Content as Compass

2014-12-September-Blindfold.jpgContent marketing, when done right, should guide consumers based on their specific needs, buying preferences and online behavior. Much has been said about the quality of today’s content, but not enough has been said about how well you understand the consumer compass -- a specific interest combined with level of intent. Only then can you determine what content to serve, how to serve it and when.

News Bites: Apps, Gaps, GPSs and GMPs

The latest in connecting, analyzing, tracking, marketing, trend-setting, publishing and tagging from the Mission City, the Heart of Silicon Valley, the Gold Coast, the City of Light and San Jo, the Land of Chocolates, the Prairie State and Old Blighty.

Lessons From the Classroom for Community Managers

2014-11-September-Classroom.jpgAt my daughter's “back to school night,” I had the opportunity to follow her exact sequence of classes, from first period homeroom, through seventh period. A slogan on the board of her homeroom class read, “Our classroom is a community.” Mr. Braxton, her homeroom teacher, introduced himself to the assembled parents and started to speak about community.

“In life, we’re surrounded by communities,” he said. “From the classroom to our neighborhoods, we’re a part of many different communities.”

5 Things Salesforce Users Should Know About Malware Attack

2014-11-September-crocs-fighting.jpg

The malware is coming! The malware is coming!

Yep, it's a dreaded reality of life in the software industry. Technology does cool things for us, but it can bite us at any minute.

We reported this week that CRM giant Salesforce warned its users they could be targeted by a malware attack that usually hits customers of large, well-known financial institutions. Salesforce released a statement Sept. 3 that one of its security partners concluded that the Dyre malware (also known as Dyreza) "may now also target some Salesforce users."

The questions now are: What can Salesforce users do, and what should they know? CMSWire caught up with Zulfikar Ramzan, chief technology officer for San Jose, Calif.-based Elastica, to discuss.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Sept-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: 2014 B2B Marketing Analytics

Join CMSWire and Demandbase on September 23. In this one-hour webinar, discover how B2B marketing analytics impact on your data.
 

> Register Now

sponsored item

 

Provenir-KBM Promise Real Time Customer Engagement

This customer engagement thing continues to catch on.

Boston-based Provenir and KBM Group, out of Richardson, Texas, have entered into a partnership that company executives say will boost KBM's IMPACT 360 Consumer Engagement Platform (CEP). 

Provenir helps agencies make the "transformation" toward digital engagement by engaging consumers one at a time to "quickly dream up creative experiences and put them into action," according to Jeff Nicholson, vice president of marketing at Provenir.

It's all about "customer journeys" today where as in the "old days" it was "campaigns," he added.

"Today it's what kind of experience do we want our consumers to feel," Nicholson told CMSWire. "How should it feel as they interact with your brand on your mobile site? How should that connect with their experience in-store?"

Customer-Centric Content Journeys: Your Duct Tape Is Showing

2014-10-September-Quick-Fix.jpgGetting the right content to the right person at the right time was first evangelized by the programmatic ad buying platforms. It was a vision that stemmed directly from a doe-eyed interpretation of their capabilities.

Now content marketers have latched on to the same philosophy, without fully appreciating an important distinction: Content marketing, unlike ad buying, generally assumes an active and intelligent customer who wants to educate him or herself (not simply a target for the right sales reminder at the right time).

WCM: Pick for the Process Instead of the Project

2014-10-September-Choice.jpgWeb content management has completely changed. Some people argue that “Web” is too small a word now, because of the “omnichannel” world we now have to populate with content. Others argue that it’s about the “digital experience” or the “customer experience.” Whatever it is – one thing that's clear is that the amount of content, along with the number of tools producing it, has increased significantly.

The Future is Bright for the Mobile App Industry [Infographic]

Yesterday we shared Gartner's list of the top mobile application developers. The list ranks the providers Gartner feels are best at enabling IT developers to create mobile applications for customers, partners and employees.

But what, you may be wondering, does the future hold for mobile app development? Relax — we've got you covered. Or actually, our friends at the University of Alabama at Birmingham (UAB) Collat School of Business have you covered.

The team there just created an infographic that explains trends in mobile app development.

Sitecore Tackles Barriers to Customer Engagement #SYMNA

It's clear from the sessions at this year's packed Sitecore Symposium 2014 in Las Vegas that Sitecore is tackling business barriers to customer engagement head on.

Sitecore partners see this in the field all the time. Customers are impressed with the system's customer engagement technology (with yet a new name, The Sitecore Experience Platform). In many cases the engagement tools are the reason they choose the product in the first place.

But once they get it in-house, they hit a set of core business problems that often stop full implementation of engagement features in its tracks. The biggest issue is that customer engagement software (and not just Sitecore's) needs to be managed in the context of a defined business model with objectives and resources to achieve those objectives.

Without planning and process to begin with those nice customer engagement features will be poorly used, or used not at all.

Sitecore Symposium Briefs: Customer Metrics Lacking #SYMNA

While most of the headlines at the Sitecore Symposium focused on features in version 8, that wasn't the only news. Here are some other noteworthy items:

Apple Gives 'Em What They Want: Phones, a Watch and U2, Too

2014-10-September-apple-phone-sizes.jpg

Bringing to light several predictions about Apple’s new product announcements, Apple’s big press event yesterday, streamed live from Cupertino, Calif., did not disappoint.

Despite setbacks with streaming at the start of the event — complete with Chinese voiceover and several outages — viewers were finally able to hear and see live demonstrations of Apple’s newest products, notably two new iPhone models and a first of its kind Apple Watch. 

Net Neutrality: You Never Know What You Have 'til It's Gone

2014-09-September-sample-net-neutrality-icon.jpg

You may not like everything you find on the Internet. But ask yourself this: would you really want to lose it?

That's the question you should be pondering today, Net Neutrality Wednesday. CMSWire is joining hundreds of websites, from Etsy, reddit, Netflix and WordPress to adult platforms like Pornhub and Redtube, in an online protest today to urge regulators to ban fast lanes on the Internet.

You probably noticed a spinning-wheel icon on the site when you showed up today. It's there to convey our belief that the Internet could very well function more slowly if regulators adopt a two-tiered system for Internet access.

Or more importantly, it reflects our belief that there's already enough that's "two-tiered" about our society, and we have absolutely no need for any more of this nonsense. Let's keep things simpler, better and flatter than that.

Net neutrality has been one of the original and enshrining tenets of the Internet: All content is created equal — and Internet service providers (ISPs) should treat all data that travels over their networks the same. But the fate of Net Neutrality in the US is jeopardized by proposed regulatory actions.

It's About Time: The Apple Watch is Here

2014-9-September-Apple-watch.jpg

Everyone has been wondering when Apple would unveil its smartwatch. Rumors about its entry into this niche of the wearable tech space have been swirling since the Sony SmartWatch hit the market in 2012, and they intensified after Samsung introduced the Galaxy Gear last year. 

Now the wait is over.  Exactly a year after CMSWire reported how disappointed many Apple aficionados were when the tech giant failed to introduce an iWatch at its big press event, Apple made the big reveal.

At the end of today's press event, after he showed off the two bigger and ostensibly better iPhone 6 models, CEO Tim Cook said he had “one more thing.”

Yes, the very simply named Apple Watch

Displaying 271-285 of 6005 results

< Previous 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Next >