It's no surprise that Salesforce had a prominent role at the the Apttus Accelerate 2015 conference in San Francisco this week.
In February, the San Francisco-based cloud software company led a $41 million investment round for Apttus, which makes Quote-to-Cash software on the Salesforce1 platform. That followed first-round funding of $37 million in September 2013 that Salesforce also led.
Salesforce CIO Ross Meyercord took the stage Wednesday to talk about speed, innovation and customer engagement. He also explained how Salesforce is leveraging Salesforce1 mobile-ready apps like Apttus.
And yesterday, Meredith Schmidt, senior vice president of Global Revenue Operations at Salesforce, spoke enthusiastically about the Apttus platform during a morning keynote.
Apttus is built on top of the Salesforce platform.
It automates the second half of the sales cycle involving quotes, contracts and collecting the money. That's critical, because automation is the key to optimal customer experience, Schmidt said during her talk on the second day of the three-day conference.
What's more, she said, the platform is helping Salesforce delight its own sales representatives.