Customer Experience News & Articles

South Korean mega-vendor Samsung keeps churning out the devices to cover every conceivable base and user need, with the new Mega 6.3" screen phablet joining a waterproof S4 model, with an S4 mini confirmed on the way. 

Alongside the Tumblr acquisition, Yahoo is taking off the wraps on one of its earlier acquisitions. Image-sharing service Flickr gets a major hi-resolution makeover with a new app for Android users. 

“Social business” has become a popular buzzword, but what are the processes and best practices that successful social businesses use to boost profits, decrease expenses and increase customer satisfaction? A new report from IBM aimed to find out. 

Navigating social media sites can be quite a task, but Pinterest aims to improve how users use the content sharing website with a new feature that will prove useful to brands and companies: information pins.

Web stat geeks will be stoked about Google Analytics updates that include real time widgets and interactive insights that help define how customers really decide to finally make a purchase.

Business intelligence and strategic analytics provider, Alteryx has announced US$ 12 million in funding that will be used to help with company growth.

There is much written on the virtues and triumphs of mapping customer journeys, but little about what can go awry.

What’s the key to adopting the kind of marketing innovation that is necessary in today’s environment? According to a new report from Forrester Research, it boils down to one thing: a culture of innovation.

On the web, we need a new form of communications that focuses on serving customers rather than telling them what to do.

How do you uncover and remove the barriers in shopping journeys? What are the key moments of opportunity? What are the key drivers of engagement? Chances are if you’re one of the many businesses trying to create a successful customer experience, you’ve been working to answer these questions. Now, thanks to SDL’s new Customer Committment Framework, companies can identify exactly how, what, when and where on the customer journey, customers commit to brand, product, and business. 

Yahoo has announced that it will acquire Tumblr in a refreshingly honestly press release that states "Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business."

Mobile Customer Experience
Mobile customer experience is a high priority, but many organizations are struggling. Here are 4 reasons your mobile channel might be off track and what you can do about it.

Social Business Transformation
Well into 2013, a new report shows that organizations are still slow to adopt social business tools. But we believe the social business transformation will happen.

Why Big Data Projects Fail
Big data is a beast and most organizations struggle to get all the pieces into place to gain actionable insights from it. Get some tips on how to succeed in your Big Data project.

Join the Customer Journeys Tweet Jam
Join CMSWire and a great group of experts on May 24th at 10am PT, 1pm ET, 1700 GMT as we discuss the benefits and challenges of customer journey mapping. Get the Tweet Jam details here.

Most Popular

• Report: Moving From Content Management To Experience Management [Infographic]
• Thoughts on the New Cashless Society
• Why Most Big Data Projects Fail + How to Make Yours Succeed
• Forrester Report: Good Customer Experience Trumps Price for Loyalty
• How Social Intranets Cultivate High Performers
   

Editor's Picks

• How EMC Documentum Got Its Groove Back
• Budgeting for Enterprise Search - Time for the Guessing to End
• Four Reasons Why You Should be Thinking About Customer Journeys
• The State of the Mobile Enterprise [Infographic]
• Five Reasons Why DAM is No Photoshop

Around the Web

• Transforming Company Culture through Social Business
  
• Amy's Baking Company Social Media Meltdown: The ABC's of Social Media
• 5 Tips You Don’t Want to Hear About Social Business
• The Dark Side of Community Management
• The Big Hole in Big Data
   

Featured Events (all events | post your event

• May 22 -- Tweet Jam: Understanding & Implementing Customer Journeys #CXMChat
• May 29 -- (CMSWire Webinar) How Social Business Tools Are Accelerating Sales & Marketing
• Jun 04 --  Webinar: Optimize Your Customer Experience Through Responsive Web Design
• Jun 13 -- SDL Innovate San Jose
• Jun 17 -- E2 Conference Boston

Featured Jobs (all jobs | post your job)

• Senior Technology Analyst at International Finance Corporation, Member of The World Bank Group
• Senior Intranet Sales Consultant in UK at Interact Intranet
• Customer Services Marketing Manager in Atlanta at Alfresco
• Software Developer, Business Applications in San Francisco at Engine Yard
• Communications Manager in San Francisco at Zynga
   

This week was certainly a busy one in the customer experience space. We shared thoughts on the inevitable cashless society and talked customer journeys -- why you should be thinking of them and how to handle them in today's complex mobile, digital world. Over in Social Business we discussed the slow advance of social business while in Information Management we talked big data. 

Digital marketing is all about knowing who your customer is, engaging with them and turning this interaction into revenue for your company. But responding to social media posts isn't the only way to identify who these people are, as can be seen through a couple of this week's digital marketing releases.

Leading marketing automation vendor Marketo floated its initial public offering this week and raised nearly US $80 million as its shares were traded on the NASDAQ exchange.