Customer Experience News & Articles

It can’t be said often enough: the companies who use data the best will win the future. 

Consero Group LLC -- 2013 Customer Experience Data Survey.

The customer experience, it's not just a passing thought in digital marketing, it’s a core focus as seen from the countless products dedicated to improving it, which include this week's marketing briefs.

Salesforce has purchased startup Clipboard, which provides a Web content clipping and social bookmarking service.  

 Most web and cloud giants are always after more efficient ways of processing their data. So what magic does Ubalo have that excited Twitter enough to snap up the company more or less out of the blue? 

Customer journeys are nothing new, but understanding the paths that customers take while interacting with your brand has become more complicated. How do organizations use customer journeys to improve the customer experience? Is customer journey mapping still possible with the proliferation of channels and access points available? Join us for this month's Tweet Jam to discuss these issues and more.

Nokia has taken the wraps off the leaking-like-a-sieve Lumia 928 which will be available on Verizon for just $100. Aside from all the cool camera and video features, the slightly more conventional styling makes it look like a grown-up phone compared to some of the toy brick Lumia designs. 

Social media moves pretty fast. Here’s some news you may have missed this week.

Via social media and other channels, marketing has become a conversation. But what is the customer saying? A new report from the Aberdeen Group attempts to find out. 

For all the effort that goes into making some of the awesome YouTube content, the cents from advertising support, even in video form, look increasingly small change for many. The service's new subscription channels could shake up how top content producers work, but content creators have many issues to consider. 

It’s the “end of advertising as we know it.” That’s the conclusion of David Jakubowski, CEO of media intelligence company Aggregate Knowledge (AK), whose new report points to the ways in which analytics are resulting in better reach and more sales for digital advertisers. Or, as the report puts it, referring to the hit cable TV series about the ad business, it’s “math men meet mad men.” 

Have you been building up your Klout score through social activity, informative posts and connections? If so, you could be a Klout Expert, someone wise enough to get your content to the top of search engines thanks to a new initiative by the measuring company. 

The creators of Drupal Commerce, Commerce Guys, have released Commerce Mobile, an iOS app that's designed to improve the online shopping experience through an in-app connection with Drupal commerce websites.

As summer approaches, many of us will hit the gym in the hopes of being swimsuit-ready by Memorial Day. While dragging ourselves out of bed for a 5-mile run before that 9am meeting isn't much fun at first, the more we exercise, the easier it becomes. That’s because we're building up our endurance and creating a habit of early-morning runs. In fact, over time, our bodies even start to wake up naturally in anticipation of that runner’s high each morning and we start to miss it on days when we skip our workout.

You may have noticed an interesting trend recently. As the popularity of visually engaging sites such as Pinterest and Instagram rise, and many mobile apps with user-generated content continue to launch, users are choosing to share on these sites rather than creating blogs. Even brands are turning to Pinterest and Instragram to show off their "behind-the-scenes" experience and to reach a new audience. What does this mean for the future of traditional blogging, as we know it?

Customer engagement can be compared to hanging out with your best friend: the better you know each other, the more fun you will have and the more engaging your time spent together will be. After a while you can almost guess what’s on your friend’s mind, making your conversations worthwhile for the both of you. It’s this constant process of interacting with each other that forges a strong relationship between two people.