HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Customer Experience News & Analysis

Discussion Point: How Will the IoT Change Our Lives?

Thumbnail image for discussion-pointYou can't escape the buzz about the Internet of Things (IoT). From ubiquitous sensors and constant connectivity to wearable tech and appliances that seemingly think autonomously, the potential is limitless.

We're rapidly developing a digital nerve system as sophisticated and complex as anything in the human body.

Proponents boast that the IoT will shape our futures and transform the ways we work, live and play. But will it — and, if so, how? To find out, we turned to four industry experts, including two that rank on Appinions list of the IoT's top 10 movers and shakers. (Appinions is an influence marketing platform designed to help B2B businesses identify, manage and measure the people and ideas that impact companies and their products.)

One Web CMS Is Never Enough

2014-28-July-Recycling-Mountain.jpgWeb CMS is not a new technology by any stretch of imagination so why do so many still struggle with content management: on a personal basis, as a small-to-medium business or a large corporation? The cause of the struggle more times than not are the content silos and multiple Web Content Management Systems (Web CMS) used within one organization. We know these content silos suck up both time and money, but we still continue to create them.

The Role of Content in Self-Service Design

Quality content plays a critical role in self-service design. Often a small change in a link, heading or sentence, can lead to dramatically higher task completion. 

Stay on Track: Avoid Valueless B2B Content Marketing

digital marketing, Stay on Track: Avoid Value-Less B2B Content Marketing

Forrester's report on B2B content marketing concludes that B2B marketers don't focus enough on a buyer's lifetime cycle and need to establish a formal editorial board to advance content marketing programs.

So let's get to work.

CMSWire caught up with Laura Ramos, the author of the Forrester report, "Compare Your B2B Content Marketing Maturity," for a Q&A on the topic.

This Week: Forrester's Digital Experience Wave + Yammer Aversion

No Leaders In Forrester DX Wave
Forrester says no one leads in Digital Experience Delivery Platforms. Are they right?

Master Customer Experience 
Customer experience is morphing once again. Better keep up

Do People Even Use Yammer? 
The problem's not in the product, but with adoption.

Microsoft Wins in Apple-IBM Deal?
There may be a silver lining for Microsoft after the big deal.

Who's Who in Internet of Things
These 10 are the industry's leaders, said a marketing influence platform provider.

The Next EFSS Leaders
Who will succeed in enterprise file sync and share -- and who will fade away?

Real-Time Analytics Made for Content Marketers
Why it's crucial for marketers to respond in real-time.
Download the White Paper

sponsored item

Most Popular

Editor's Picks

Around the Web

Featured Events (all events | post your event)

Featured Research 

What it Takes to Provide a Seamless Customer Experience

At the heart of creating a unified conversation across all digital channels are three core technology areas: web content management, e-commerce and mobile platforms. Each of these areas has its own nuances, but it’s the aggregate -- the integration of all three -- that will determine a brand’s ability to prosper in the age of the customer.

CMOs and CTOs are being asked to work together like never before to solve the technology integration riddle in order to achieve high levels of engagement, personalization and loyalty.

3 Things You Probably Forgot in Your Mobile Strategy

2014-25-July-Water-Test.jpgMobile has moved beyond a “channel” and become a behavior. A verb. A necessity. It’s safe to say that if you haven’t moved to mobile in some form -- advertising, app, responsive name, you name it -- you've fallen way behind. So I’m going to assume we’re all on the same page and have at least dipped our toe in the mobile waters.

Mobile is now the dominant channel in online advertising. And while many companies at least have a mobile site, most are missing that clear strategy for mobile customer acquisition.

Dealing with the Reality and Myths of Omnichannel

2014-25-July-Solstice-Brazil.jpg

If you sell stuff in your and your partners’ stores and via e-commerce, you have probably heard today’s buzzword -- “omnichannel” -- meaning that your customers should be able to use any part of your commerce chain as if it were a single entity: find and buy anywhere, pick up anywhere, return anywhere, all of this working seamlessly for the customer and integrated so that transactions anywhere are recorded and available everywhere.

You’re being told that your customers want and will soon demand this kind of transparency, and that if you aren't there now, you had better get cracking. You’re also hearing that getting there will take time, a lot of it -- Macy’s started in 2008 and is just now beginning to reap the benefits -- and will be a complex, expensive and “significant technology integration challenge.” By this time, you may be feeling that rush of panic as you contemplate how you can possibly keep up with this brave new world of real and virtual commerce.

You’re not alone.

News Bites: LinkedIn Buys Bizo, Appboy's Testing, More

NEWS BITES.jpg

This week,  LinkedIn acquired Bizo, Appboy is offering Multivariate Testing, Interxion released a single cloud connector and there's an updated Certain mobile app for event management.

Marketo Q2 Results Show Growth of Marketing Automation

digital marketing, Marketo Reports Numbers Growth in Marketing Automation Space

It's probably too early to tell if Marketo's latest customer experience-driven offering will be a slam dunk.

But it isn't hurting the company.

On the heels of its latest major platform announcement -- its new customer engagement platform unveiled at its annual Marketo Nation Summit in April -- the San Mateo, Calif.-based marketing automation provider reported revenue growth this week for its second quarter.

“Across the board, we delivered a strong quarter as customers adopted our customer engagement platform and purchased new applications such as our Real Time Personalization product, which we released early in the quarter,” Phil Fernandez, chairman and CEO of Marketo, said in a statement. "From new customers in the business-to-consumer category such as Unilever and 3-Day Blinds, to major business-to-business leaders such as Cisco, Principal Funds and SGK, marketers are choosing our innovative solutions to build individual and personal long-term relationships with their customers.”

Googlebot Imposters Attack, Hack and Spam Your Site

2014-24-JULY-SPIDERBOT.jpgContent producers spend a lot of time worrying about Google's search algorithms. But maybe it's time to think less about how frequently Google crawls your site -- and more about the potential damage from evil Googlebot imposters, who assume Googlebot’s identity to gain privileged access to websites and online information.

According to new research released today by Incapsula, a web security firm, millions of these “evil twins” are used for distributed denial-of-service (DDoS) attacks, hacking, spam, content theft and other shady activities on a daily basis.

Marc Gaffan, Incapsula’s co-founder and Chief Business Officer, shared a disturbing statistic. "For every 25 Googlebots that visit your site, you will also be visited by a fake Googlebot," he said.

Why worry? Because more than 23 percent of these fake Googlebots are designed to wreak havoc on your website.

LinkedIn's New Marketing Tool Offers Testing, Personalization

Marketers using LinkedIn as a tool can now personalize and test content in the newsfeed without having to originate posts on their LinkedIn company page, the professional social media network announced today.

An expansion of LinkedIn's "sponsored updates" product, the new solution is called "direct sponsored content."

Sponsored updates are LinkedIn native advertisements, where company-created content is distributed to targeted audiences on the site. To assist companies with creating and distributing sponsored updates, two new kinds of content marketing partners were created in April -- sponsored update partners and content partners.

Should You Be One of Facebook's 1.5 Million Marketers?

digital marketing, Should You Be One of Facebook's 1.5 Million Marketers?

Facebook's total revenue grew to more than $2.9 billion and advertising revenue climbed 67 percent from a year ago, its CEO said in a earnings conference call last night.

And for its growth, Facebook thanks the 30 million small businesses and its 1.5 million active marketers who use the world's No. 1 social media platform.

"To continue delivering the best returns for marketers, we’ve been very focused on improving the quality of the ad experiences for our community," CEO Mark Zuckerberg (left) said. "Our goal here is to make ads as interesting and useful as your friends' content on Facebook. We're investing heavily in this area, and this quarter we launched a number of efforts to improve the quality and relevance of our ads, including our new ads preferences tool, interest-based advertising and improvements to News Feed designed to reduce low-quality content."

CMSWire Tweet Jam: The Omnichannel Challenge #CXMChat

320x240_cmswire_tweetjam_logo.png

Customers have as many paths to interact with your brand as you have fingers on your hands. So what can businesses do to provide a seamless experience no matter what channel they're on -- and is this even possible? Find out at this month's Tweet Jam!

Retailers Face Challenges, But With Effort Comes Rewards

2014-24-July-Pittsburgh-Bicycle-Challenge.jpgThe term “channel” in a retail context has as many meanings as the disparate paths between merchant and consumer. As the variety of channels continues to grow -- online, offline, mobile, kiosk, call center, website, store -- retailers are challenged with meeting the expectations of consumers who pick and choose channels as their needs demand. Retailers want to provide these consumers with a consistent and seamless experience -- many explicitly claiming strategies to enable an "omnichannel experience" -- but converting the intention into crisp execution has significant challenges.

Displaying 121-135 of 5672 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >