HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Customer Experience News & Analysis

Build an Online Community - and Customers Will Come

2014-01-October-shadow-of-a-woman.jpg

Most businesses recognize customer communities can build brand trust, improve support, reduce costs and even enhance marketing efforts and generate new product ideas. That's the conclusion of a new report from Get Satisfaction, an online community platform.

Get Satisfaction surveyed more than 800 professionals in support, marketing and product teams in businesses of all sizes. The not-so-surprising conclusion — given that the company markets a customer engagement platform — is that more businesses recognize social platforms are a good way to engage with brands. 

“Adoption has really started to take off and people understand the value,” said Get Satisfaction CEO Rahul Sachdev. “61 percent of folks have adopted an online community and 58 percent of those adopted it in the last two years.”

Enterprise Marketers Still Struggling with Tech Integration

2014-30-september-digital-minefield.jpg

This part goes with that one. Now that one connects there. Wrap that one into the next one. And plug it in over there.

It's a minefield of digital marketing technology for enterprises — and a challenge they haven't quite mastered yet.

Teradata Corporation learned this in its survey of 400 enterprise digital marketers and subsequent report, "Enterprise Priorities in Digital Marketing," which hit the streets today.

Digital marketers confirmed "that there’s a long way to go in terms of integration, of both data and of technologies," Michael Lummus, director of digital marketing solutions of Teradata Marketing Applications, told CMSWire.

Act-On Marries Marketing Automation, Web Phone Calls

digital marketing, Act-On Software Marries Marketing Automation with Web Phone Calls

People still make phone calls?

Act-On Software believes so. And the marketing automation provider is teaming up with a company whose platform tracks calls from websites and provides call analytics.

Act-On and Ifbyphone partner today in a merger where marketing automation meets call tracking. The companies announced the news today at the SMX East conference in New York. The merger enables Act-On's digital marketing customers, officials from each company say, to leverage Ifbyphone’s data to track calls from website visitors.

How to Build a Content Marketing Program from Scratch

2014-30-September-Start-Up.jpgA lot can change in a year. One year ago, I was the lone attendee from SAP at Content Marketing World 2013. We were looking for a way to create content that would resonate with our target audience and a strategy that would align with our goals.

Starting a successful content marketing initiative is an exciting and sometimes overwhelming undertaking. There are different ways to go about creating a program and the key is finding what will work best for your business.

Discussion Point: What's the Best Way to Rank Software?

customer experience, Discussion Point: What's the Best Vendor Software Ranking Method?

If you're in the software world -- who isn't, right? -- you've heard of the Gartner Magic Quadrant and Forrester Wave reports that rank software vendors.

But they aren't the only ones measuring vendor performance. There are crowdsourcers like these guys and these guys. Other research firms produce reports.

Each ranks software vendors differently. And each never fail to advance industry conversation.

Vendor software rankings come with debate. They even come with lawsuits.

Your DAM Project's Approved: Now What?

2014-29-September-All-Systems-Go.jpgAt last -- your company heard you, all those meetings and presentation are finally paying off. Your DAM project has officially been given a go by the CMO. That day kicks off a long journey: let’s see how to make it easier and feel shorter.

Dave Ramsey: On Winning, Losing and Getting Personal

Connecting with Bill Sobel

What does Seth Godin — who writes the most popular marketing blog in the world — have in common with Dave Ramsey — financial author, radio host, TV personality and motivational speaker? They're two of the three co-hosts of Business Gets Personal, an event this week in New York City.

On Thursday, Ramsey, Godin and Gary Vaynerchuk, founder of Wine Library TV — a daily video blog about wine — will host Business Gets Personal at Lincoln Center in Manhattan. It will offer keynotes, panels and networking opportunities. The subtitle of the event: People, Passion and Perspiration.

Focus on Customer Convenience and Effort, Not Experience or Satisfaction

You’re out of coffee. You have two choices. Ask your neighbor or drive to the local convenience store. Your neighbor, John, is nice but boy does he love to talk. You drive to the convenience store. 

We don’t always want to engage. We don’t always want an experience. Sometimes, we just want to get things done as quickly and easily as possible.

How Google's Universal Analytics Help Segment Customers

2014-29-September-orange-segments.jpg

Segmentation is not new in analytics. In fact, it’s not new to marketing. Every product or service is meant for a segment in one way or another.

But the concept of “another way” has grown substantially thanks to digital media – and marketers are still learning how to manage segments well.

Week in Review: B2B Analytics Analyzed + Best Ever Collaboration Tool

Avoid LinkedIn's Penalty Box
Think twice before you hit "share" on this social network.

Make Sense of B2B Marketing Analytics
You know analytics work. Do you know how they really work?

Best Enterprise Collaboration Tool Ever
The debate is over. Collaboration will never be better than this tool.

Social Business Collaboration's Caveats
Don't launch a social business tool unless you've considered options.

Inside HP's Big Data Play
Why did HP bring Autonomy and Vertica under one big roof?

Worthy $8.3 Billion Investment?
Inside SAP's move to acquire business travel management software provider Concur.

A Marketer's Guide to Navigating the Internet of Things
Reach users across all the devices & maintain a cohesive view of the customer.
Get the Guide Now

sponsored item

Most Popular

Editor's Picks

Around the Web

Featured Events (all events | post your event)

Featured Research 

 

Razorfish Exec Shares Tips on Data-Driven Marketing

2014-25-September-Butsaya SS.jpg

What today's marketers can do, want to do and intend to do often doesn't match what they actually do in data-driven marketing.

In yesterday's CMSWire Webinar "How to Avoid Failing as an Always-On Marketer," Jack Lynch, vice president for data science at Razorfish, shared observations and advice based on his 20 years of experience with marketing technologies and analytics. The webinar was co-sponsored by Razorfish and Adobe.

Sounds of Silence Hamper CEOs on Social

Maybe they’re stuck in their ways, busy or just plain shy. Whatever the reason, there’s not much tweeting going on at the top.

A new survey shows that Fortune 500 CEOs aren’t using Twitter and nearly 70 percent shun all five major social media networks. And the decision may be costing them.

Can B2B Firms Really Get Anything Out of Social?

customer experience, Can B2B Organizations Really Get Anything Out of Social?

B2B and social media. Ok, we know. If you're in B2B marketing, there's a chance you may be rolling your eyes.

Bringing back your Facebook impression stats to the CEO of a multi-billion manufacturing company probably won't get you the major holiday bonus.

But social is where potential customers can be. And social is where they get talking.

"While many B2B firms support their customers through onsite and phone support, social -- and especially online communities -- offers an opportunity for B2B to connect with their customers when they need the support and insights 24X7," said Vanessa DiMauro, CEO and managing director of Leader Networks, a research and consulting firm that helps organizations craft social business and online communities strategies. 

DiMauro's organization released a report, The Social Consumer, that included surveys sent to 927 people (90 percent of them in the US) and "highlights that engagement represents the real needs and wants of the social consumer," DiMauro told CMSWire. 

It's even helpful for B2B, she said. 

Look Who's Talking ... And It's Not Americans

Who talked the most during Social Media Week? Don't bet on the US.

Americans accounted for 50 percent fewer of online conversations than the leading country during Social Media Week, which ends today in 11 cities worldwide. 

Who won? India, by a big margin.

Happy Pockets, Happy CXers, Happy Birthday and Happy Pairings

The latest in communicating, freelancing, marketing, certifying, and joining from the Crisp City and The Hub, the Golden City, The Wake, the Grey City, the Mother State, Lil B Town, and The City So Nice They Named It Twice.

Displaying 121-135 of 5922 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >