Customer Relationship Management News & Articles

Social influence moderator, Traackr and Nimble, a customer relationship management platform, have announced a partnership that that will enable companies to better track and engage with influencers in end-to-end marketing campaigns.

Why do some companies continue to grow at unparalleled rates while other companies seemingly fight year after year just to maintain their revenue rate?

The pundits in the CRM world love to point out that, at some point, the term “Social CRM” will go away and we'll just describe those social media-enabled capabilities and operations as “CRM” with no prefix. 

There are many kinds of customer communities, from fans on Facebook, to private communities that congregate on company forums. But what makes people join up? What keeps them coming back? How can you start getting your customer community engaged?

Gartner has just produced some new figures that appear to confirm that customer relationship management (CRM) will have a significant mobile presence by next year.

This week, customer relationship company, SugarCRM has released a new mobile app for all Apple iOS devices, and is previewing the mobile app for the Android platform. 

Four out of every ten customers would rather experience a trip to their Department of Motor Vehicles than contact customer care. With all due respect to your local DMV, that’s a sobering reflection of the state of customer service, but only one of many in a new survey sponsored by Aspect Software, a customer interaction management vendor. 

B2B companies looking to create and sustain superior customer experience need to master four competencies -- purposeful leadership, compelling brand values, employee engagement and customer connectedness. A new insight report from Temkin Group, “Best Practices in B2B Customer Experience,” reviews these competencies as well as the rising importance of customer experience in the B2B marketplace.

Leading up to its annual SugarCon event this month, SugarCRM has announced an expanded partnership with NextPrinciples, a social analytics company.

Customer communities are now an active part of your marketing funnel -- how you nurture them is a choice you must make. 

With a strong process in place and the right amount of vigilance on your part, you can begin working with your customers to turn their stories of success into even more success for your business.

It may have been a holiday weekend in some places, but it was still busy in the document management space. This week we took a look at the paperless office and records management, Accusoft upgraded Content Connect to v7, AvePoint improved governance in SharePoint online, while Zoho integrated new email capabilities with its CRM app.

A community, by definition, is a group bound together by common interest. In your case, it’s an interest in your brand, products and services. And as in any relationship, there are steps you need to take to make your community grow and flourish.

SAP’s Big Data Transition Strategy will be studied in MBA programs a few years from now. The company is disrupting its industry with revolutionary solutions without disrupting its customers. Needless to say, that’s a hard thing to do.

The key to turning a small business into a sales powerhouse is customer relationship management (CRM) according to a new infographic from SalesForce and Intuit.