Customer Service News & Analysis
| Monday Feb 3, 2014
Ever since Microsoft bought Yammer in June 2012 and announced plans to integrate it with SharePoint, there has been considerable interest in the social network and getting the most out of it. Now GoodData has entered the fray. It researched how companies use Yammer in the enterprise, and offers four suggestions for improvement.
| Monday Feb 3, 2014
How do you know your customers are getting their problems solved quickly and easily? This is a question that has challenged many support websites. The traditional approach has tended to involve customer satisfaction and visitor volume metrics.
| Thursday Jan 30, 2014
As humans, we yearn for connection -- and while our tools will always change, the principles and desires that drive us stay the same. As our communications tools improved, the radius of our connections increased -- until the whole world was at our fingertips. Now, we are moving into a time when our connected devices are helping us connect to the world around us, in ways we couldn't dream of.
| Friday Jan 17, 2014
How do you define customer experience -- and, more importantly, how do you create the best customer experience model? I started wondering about both concepts while working on an assignment to increase sales from the digital channel of a hospitality giant.
It seems like everyone is interested in the idea of “great customer experiences." But both businesses and scholars have struggled to understand what that really means, and have fared even worse at attempts to measure the outcomes of the "Customer Experience."
| Thursday Jan 2, 2014
The Internet of Things promises to make everything that everyone owns Internet enabled. But many of the reasons for doing so -- such as collecting data on customers or marketing to customers when they are doing most anything -- are kind of creepy. Who wants every interaction with everyday items tracked by faceless companies? That’s what scientists do with the animals they study.
But one area shows potential for making the Internet of Things work for the customer: service and support.
| Wednesday Dec 25, 2013
Social media. It seems like yesterday it was just a fad, something naysayers insisted would never catch on. Now, look at it — all grown up, attracting more users than ever and worth billions of dollars. In 2013, social media evolved faster and further, turning itself into a viable platform that influences what we do and how we share.
| Tuesday Dec 17, 2013
It's that time of year when companies start planning for the new year. As they look back on the past 12 months, for every goal met, there are many left unfulfilled. It's not uncommon for companies to operate "in the now" — reacting to the market and digital trends that present themselves. But wouldn't it be nice if you had the time to adequately prepare for the road ahead so your teams could work proactively? Why not make some resolutions now that will help everyone work smarter in 2014?
| Friday Dec 13, 2013
Brand Republic has highlighted its top marketing events of the year, covering the genius and perils of marketing and social media. Here are the lessons to be learned when it comes to engaging, selling or increasing your visibility on the web.
Some of the best marketing and social media moments of the year came from spur of the moment decisions or short-term windows of opportunity, proving that marketers and social media managers for businesses of any size always need to be ready to act.
| Thursday Dec 12, 2013
Social media and customer service go hand-in-hand these days. We know consumers are likely to turn to social media to ask brands questions, complain, praise or to just say hi.
Though brands are more active on social media than ever before, they still struggle to engage with customers. To help us better understand how brands are connecting on social, we consulted the Sprout Social Index. It looks at channel growth, brand responsiveness and consumer behavior across more than 160 million inbound messages on 20,000 brand profiles and fan pages.
| Thursday Dec 12, 2013
Do you enjoy kicking your customers? Don't cringe at the question. It's not as crazy as it seems.
I'm still nursing bruises from three companies -- a major department store, a national automotive service club and a local home heating oil company -- that apparently think inflexibility, excuses and a failure to compromise are the keys to customer service.
And yet, while many companies stumble when it comes to serving their customers, others shine -- even during this busy time of year, according to ClickFox, a provider of experience analytics.
| Tuesday Dec 10, 2013
A month ago, we reported on the state of the multichannel customer experience. Despite brands' ability to create a presence across mobile, social and desktop channels, a Zendesk survey found that a majority of customers felt as if brands weren't necessarily using these channels to deliver a consistent or seamless customer experience.
As if answering the need for better support experiences, Zendesk has introduced capabilities to conduct proactive customer surveys and email campaigns through new integrations with SurveyMonkey and MailChimp.
| Monday Dec 9, 2013
Customer service can be the key to long-term retail success during the holidays — and more important even than sales, according to Kana Software, a provider of customer experience management solutions.
Kana is out this week with a new release of its Enterprise solution. The new version offers multilingual knowledge management, including translations and multi-language searching, and enhanced reporting that could provide more information to agents, quicker.
| Thursday Dec 5, 2013
Companies have increased their budgets to handle customer complaints and can now offer continual contact through email, text and chat as well as by phone. But that hasn't changed much: customer satisfaction over a company's ability to solve a complaint is no higher today than it was in the 1970s. That’s a key takeaway from a new report on “customer rage.”
| Wednesday Dec 4, 2013
In the world of social media management, there's never a dull moment. Algorithms change, new platforms arrive and there is always new functionality to figure out. Such is the case with a new feature Facebook is rolling out, but hasn't provided any information about. I'm talking about Facebook page ratings.
| Wednesday Nov 27, 2013
For the past 32 years, the Butterball Turkey Hotline has offered advice to anyone overwhelmed by the prospect of cooking the perfect holiday bird. Last year, the company introduced a smartphone app, Facebook live chats, Pinterest posts and other social media tools. The big news this year is that for the first-time ever, Butterball has hired men as part of its line-up of expert turkey cookers — a response to the fact that men are taking a more active role in the kitchen.
But what does any of this have to do with contact centers?