Customer Experience Management (CXM) Articles

The Twitter experience has been evolving for some time now. While it has helped brands engage with their audience in new ways, collecting the insights associated with individual experiences can still be a challenge. Today, Fan Appz, has added new suite of Twitter experiences to its real-time customer feedback platform. The new experiences are designed to make it easier for brands to engage with fans and followers on Twitter while collecting valuable customer feedback they can use to be better marketers.

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The self-service advertising platform on Twitter has just become more inclusive as it's now generally available for U.S. users.

Stop us if you’ve heard this before: the age of on-demand marketing is coming. Although it’s been touted for years, and some could argue it’s already here, McKinsey & Company has visualized the real Golden Age, and it’s right around the corner.

Yahoo continues its attempt to reinvent itself with a variety of updates and features, which now include Yahoo Stream Ads and an interactive billboard ad.

In-Page Analytics innovator, ClickTale has received US $17 million from Amadeus Capital Partners to invigorate product development and company expansion.

Every month we like to serve up a little open source CMS roundup, and like most months in this busy segment, May is packed with interesting tidbits.

Digital asset management provider North Plains, which has been giving itself a major makeover in the last year, is now out with updates for its key products -- version 17.5 of media production environment Xinet, version 9.1 of digital asset management system Telescope and version 2.6 of brand management solution On Brand. The focus of the updates, the company said, is on improving interoperability, usability and efficiency. 

Personalization has become the name of the game in the world of Web Content Management/Web Experience Management (WCM/WEM). CMSWire thought it would be interesting to briefly review how five leading WCM/WEM vendors -- Adobe, Ektron, eZ Systems, Hippo and SDL are offering personalization features and functions.

Let's start with two grounding statements for context: markets are communities and communities are markets. And from an open or social business perspective, a customer community does not necessarily mean it's a destination on the web, computers or mobile devices that's only accessible with personal IDs and passwords. 

Customers who have completely shifted towards mobile now expect information to be available on any device, in context, when they need it, a Forrester report has found. Their so called mind shift makes them perpetually into mobile, and any companies serving this kind of customer should act quickly to address their needs, the report suggested.

What makes a great story?

All month, we’ve discussed how to grow and engage online communities. But how can companies use social data analytics to move beyond listening and engaging with customers to drive business and create advocates? We spoke with the folks at SDL to learn more about the future of social analytics.
 

 Google Now has landed on the iPad and iPhone in an update to the company's search app, bringing Google's power to match your thirst for local, relevant and useful information on the go. 

How can a company supply the proliferating channels looking for constant content marketing? A new report from the Altimeter Group has some suggestions.