Customer Experience Management (CXM) Articles

For Webtrends, client experiences are critical to the organization's success. And that means it's about more than selling good technology. 

Customer intelligence provider FirstRain, whose name invokes nourishing precipitation after a dry spell, is looking to refresh productivity in Salesforce through the release of a new set of integrated customer analytics. 

At the end of last week, Google announced its figures for Q1 that showed Google up 16% on the year. Google cited increasing willingness by enterprises to use mobile advertising and Google tools as one of the reasons for the lift. This week it offers upgrades to those marketing tools with enhanced campaign improvements for Google+ and mobile apps.

Creating and sustaining healthy communities is part art and part science. 

With just about every report showing a boom in mobile advertising revenue, that blissful serenity when viewing Tumblr blogs on iPhone or Android is now being blighted by adverts, but not too many to turn users off. 

Yesterday, Katie Ingram wrote that by utilizing both marketing automation and digital marketing, companies can begin to grow alongside the consumer so that they can go where the customer goes. Today, Bizo introduces a new Data Solutions platform designed to let B2B companies better understand and engage with target audiences across their entire marketing funnel. We love it when the fates align.

Cloud computing stalwart Salesforce has unveiled Social.com, the company's home for social ad selling with the added benefit of integrated customer data.

Apple will announce smartphone and tablet sales today that almost any other company (bar Samsung) would be proud of. But, since Apple has built itself and its image up to such heights, they are almost inevitably going to be viewed as a failure by the market. 

Cloud-based software company, Easy WebContent has released Easy WebContent Presenter to help both small and large organizations create more interactive web content.

With a large number of Americans concerned about privacy issues while online, Microsoft has taken steps to launch a new campaign to educate internet users about online privacy and security.

Digital marketing is a complex machine. There are a variety of tools from engagement platforms to analytics that are designed to improve the customer experience and better a company’s revenue results. But how these tools are used can vary. One of the most significant processes (and tools) within digital marketing is marketing automation.

 Yahoo has barely put the welcome mat back in the cupboard for new acquisition Summly, yet it already it has an updated iOS app to make use of the service's summarizing features.

A group of researchers at Altimeter Group have identified four business disruption trends, and how future digital economies will be built, in part, by the me-cosystem. It's the world of data and technology that could deliver more useful, relevant and engaging experiences to individuals.

There's a right way and a wrong way to share your input with software vendors: share it the right way and you can influence the next release. Share it the wrong way, and you could become the squeaky wheel.

No marketer can afford to underestimate mobile’s unique ability to drive interaction and brand engagement.