Customer Experience Management (CXM) Articles

Curious about the state of email marketing? Silverpop has released the findings of its 2013 Email Marketing Benchmarks Study, which showed that email is still an effective channel for delivering personalized, dynamic messages at the right time.

With the Facebook developer conference happening right now in New York City, it's no surprise we're seeing new developer capabilities. Here are three new updates that everyone will love.

Yahoo is slowly turning its ship around and still has millions of email users, and might attract more with its new magazine-like approach to mail with a new iPad and Android app. 

There are many kinds of customer communities, from fans on Facebook, to private communities that congregate on company forums. But what makes people join up? What keeps them coming back? How can you start getting your customer community engaged?

 Twitter's music app is now live for mere mortals, after its celeb-only launch last week. Prepare to find new music or your favorites, via the power of social media and popular apps.

A fitting end to a day filled with talk of changing business models for the content industry, this final panel at the GigaOm/paidContent conference took a look at five startups to see how they are rethinking content delivery. 

The DAM spring arrived in the last week, at least here in the eastern U.S. And, in digital asset management news, Yangaroo integrates with Pacific Media Tech, Picturepark hearts 2012, ADAM releases an update to its product information management system, Netflix hearts HTML5 and a digital asset to explain digital asset management. 

Nokia has a lot of minus signs in its latest quarterly figures but its losses are far smaller than during the company's dark times, with Lumia sales firmly on the rise, but not enough to spark a Windows Phone revolution.

Content sharing and reader tool Pocket (formerly known as Read it Later) has updated its mobile application to improve how well content is shared and viewed.

In an effort to help publishers increase the chances that their ad purchases will be effective, UK-based Atex, a provider of software and services for media-rich companies, is working with audience intelligence vendor Enreach to provide a platform for simplifying and increasing premium ad value through sales automation and audience analysis tools. 

Social Enterprise Intelligence provider, Mzinga has announced Mzinga Publisher 6.0, the newest version of its team-based content authoring tool for elearning.

The new proactive customer experience management (CXM) of the future and how you can prepare for it now.

Independent video ad platform BrightRoll is partnering with global interconnection and data center company Equinix to release VideoRTB+, a real time bidding (RTB) solution reduce latency and lower bidding times for online video ads.

We've been hearing a lot lately about Marketing Automation and how businesses can provide better web experiences to their customers through its use. But what is Marketing Automation? A feature? A platform? We asked our panel this very question and received some very interesting responses.

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