HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Customer Experience Management (CXM) Articles

Salesfusion Buy Sets Race for Midmarket Marketing Automation

customer experience, Salesfusion's Acquisition Sets Race for Midmarket Marketing Automation

Salesfusion's purchase of LoopFuse today sets up a battle for digital marketers' attention in the midmarket marketing automation space.

The big gain for the now 75-employee Atlanta-based Salesfusion? Better social listening tools, top-notch IT and software-engineering talent and a continued lower-priced marketing automation alternative to the big boys like Marketo (500 employees) and Eloqua (scooped up by Oracle), according to Salesfusion CEO Christian Nahas.

"This was about two things — No. 1, talent," Nahas told CMSWire. "LoopFuse has really talented engineers on its team, and its CEO and I share a vision around the ease of use and smart marketing. And No. 2, this is about predictive analytics, social nurturing, social publishing and social listening tools. This tool will not just tell you that 500 people are talking about you — but the 50 most relevant people, their tone and buying signals."

Hey, Marketer: Stop Thinking About Vendors First

vendor options.jpg

Crash Davis in Bull Durham gave the best advice to a pitcher on a baseball mound: Don't think. "You just got lesson number one," the veteran Minor League catcher (played by Kevin Costner) told his rookie pitcher. "Don't think. It can only hurt the ball club."

It's kinda like that for marketers today facing the giant 947-vendor-plus marketing technology landscape aptly documented by Scott Brinker. Don't think about them.

"Stop thinking about vendors and products," said Gerry Brown, senior analyst for customer engagement and marketing technology at Ovum Research. "Think about the business requirement. The products should be treated as a solution to a business need, rather than an end in their own right."

We complete our series today examining ways to approach the thickly-settled marketing software vendor space. Last week, we discussed avoiding the vendor hype and finding your IT champion.

Internet of Things Delivers Context Just in Time

Internet of Things Makes it Just in TimeOver the past several years, the Internet of Things (IoT) has been making the rounds in tech circles as the next big thing. The plethora of data to come from all of these devices has been part of the big data push. The sheer mass of data to be generated by the IoT is mind boggling given all the sensors we are seeing in our formerly “dumb” machines. Theoretically, with all of that data, impressive predictions can be made based upon tracking trends and behaviors.

For some, the benefits will come from the opposite direction. IoT will provide situational context to everything that we do, enabling systems to provide the information we need exactly when we need it.

Why Agility is the New Marketing Mandate

Why Agility is the New Marketing MandateMarketers today find themselves needing to keep up with an abundance of new opportunities for creating, distributing and accessing content via new technologies, devices and touchpoints. With brand dialogues taking place in real time, expectations are high for marketers to be faster than ever before, relying on new technology to implement timely campaigns and responding to customers on the right medium at the right time.

To be successful in this rapidly evolving landscape, there is a new skill that content marketers should work to develop in 2014 -- agility.

E-Commerce, Content and Closing the Gaps: A Look at Sitecore

Buying online.jpg

Over the past two days, we have looked at different approaches to bridging the gap between content management and e-commerce. In the first part, we saw that e-Spirit has adopted a best-of-breed approach. Yesterday we saw how Elastic Path is using e-commerce APIs to integrate content.

In the final piece today, we look at Sitecore, which has put customers at the heart of the retail process by providing personalized content and user experiences.

Tweet Jam Reminder: Today - The Internet of Things and Customer Experience #CXMChat

320x240_cmswire_tweetjam_logo.png

Rearrange your schedule, cancel that meeting and put down the burrito -- it's time to get ready for our first Tweet Jam of 2014!  In just under an hour we will come together to discuss the Internet of Things. How will business overcome security, software and privacy issues? Should every company jump on the IoT bandwagon? What benefits come with a hyper-connected world? Tune in to find out.

The Internet of Things is Knocking on Your Door

outsideyourdoor.jpgRFID tags are cheap. Sensors are dropping in price. Many factors are aligning to usher in the Internet of Things.

Just Show Me: Customers Like Google Product Listing Ads

Google PLA.jpg

Google can dream all it wants about robots, smart homes and artificial intelligence. But as we explained yesterday in a story about its latest acquisition binge, Google is still basically an advertising company.

And Product Listing Ads (PLAs), which combine images and text, are one of the key tools it has in its increasingly large and sophisticated bag of tricks.

Q1 Planning: Top Digital Marketing, Social Business Conferences & Events (29-Jan-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Supporting Collaboration without Compromising Security
Join Forrester VP/Principal Analyst Rob Koplowitz on Feb 18th to learn how to better connect workers with their content and with each other in a secure environment.

> Download the Report

sponsored item

 

Content Strategies Built for Revenue

Content Strategies Built for RevenueIt’s only the start of a new year, and already there is quite a bit of chatter about content and how it can affect the success of a business. There are debates about the continued effectiveness of content marketing as a strategy, and arguments over whether technology can actually fix anything.

But as we look at marketing -- and how the use of content plays into that -- one of the drivers we have to examine is changing the way we think of success. Rather than looking at “more engagement” -- whether it be “visitors,” “likes” or “followers” -- we should start to examine how content can be tied together to generate revenue.

Siteworx Report: Retailers Missing Opportunity in Mobile Point-of-Sale

More than half of US shoppers used their tablets to research holiday purchases, but desktops and laptops are still the top choice for actual shopping. Those are among the takeaways in the annual State of Mobile Features and Functionality 2014 report by digital experience agency Siteworx.

Web Quality Management Meets Digital Governance in Acquisition

Web Quality Management Meets Digital Governance in ActiveStandards' WelchmanPierpoint BuyMore than one year after a rebranding strategy, Web Quality Management (WQM) provider ActiveStandards of London has scooped up an enterprise digital governance consultancy.

Today it announced in a blog post it acquired Baltimore-based WelchmanPierpoint and will tap its founding partner, Lisa Welchman, to head the new professional services division as President of Enterprise Digital Governance Solutions.

The Next Step in Internet Evolution: The Internet of Things

evolution.jpg

The Internet of Things is a natural next step for the Internet, and is being driven largely by improvements and adaptation of existing technology. 

Content Marketing and CRM: How Shared Content Can Shape Customer Relationships

Content and CRM: How the Content You Share Can Shape Customer RelationshipsThe content you share with customers and potential customers makes an enormous difference in the way prospects see your business and the degree of confidence and trust they have in you, both before and after the sale. The cynics say CRM is about feeding the sales machine, and while this is important, it really sets the stage for what CRM’s really good for --  building relationships and extending the customer lifecycle. Nothing helps in doing this better than sharing knowledge that helps your customers succeed.

IBM Launches New Global Customer Experience Consultancy #IBMConnect

customer experience, IBM Launches New Global Customer Experience Consultancy #IBMConnect

Connecting on a global scale today for Boston Children's Hospital means thousands of stakeholders leveraging IBM's digital global platform — OPENPediatrics — to communicate, collaborate, innovate and share research about their pediatric care.

"Nothing breaks down borders better than caring for critically ill children," physician Jeffrey Burns, Chief of Critical Care at Boston Children's Hospital, told the audience this morning at IBM Connect in Orlando, Fla.

Displaying 286-300 of 4918 results

< Previous 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Next >