SALT LAKE CITY -- Adobe will spotlight its Marketing Cloud and digital experience enhancements on a full stage here -- fuller than ever.
There will be record attendance at the annual Adobe Summit Digital Marketing Conference this week at the Salt Palace Convention Center. More than 6,000 digital marketers, technologists, e-commerce and omnichannel professionals will attend — about 20 percent more than last year.
There are good reasons for the record attendance. The $1 billion Adobe Marketing Cloud is getting kudos from top industry analysts at Forrester and Gartner. Both company's rated the platform No. 1 in their latest marketing cloud industry reports.
"We've talked about marketers needing to reinvent themselves last year," said Loni Stark, senior director of strategy and product development for the technology at the heart of Adobe's digital platform, Adobe Experience Manager. "We know that just doesn't happen. Reinvention is a journey around the customer journey. It's a personal journey, and we'll be talking about what that journey looks like and the future of digital marketing."