HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Customer Experience Management (CXM) Articles

SMBs Going Global with Mobile

2014-9-october-global-currency.jpg

Gone are the days when a company launched locally, slowly expanding into other markets. Today, businesses are thinking globally from the start, thanks to the ever-expanding use of mobile technologies.

BIA/Kelsey’s US SMB Spending Forecast revealed that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the remaining 70 percent going to digital/online media, performance-based commerce and customer retention business solutions.

Today, TapSense, an independent mobile advertising exchange released its annual eBook: "A Complete Guide to Mobile Marketing 2015" which provides insights, forecasts and advice on what the mobile landscape will look like in 2015. The report covers mobile advertising industry predictions for 2015 in relation to The Internet of Things, mobile payments, real-time bidding, mobile video advertising and businesses using mobile to think globally. 

What's New in October for Open Source CMS

Wordpress is the biggest name in open source content management systems (CMS), powering more than 47 percent of the entire Internet, according to BuiltWith.

And last month more than 900 WordPress developers, content creators, and users gathered in Sofia, Bulgaria for the largest European WordPress conference to date, WordCamp Europe. The first WordCamp was held last year in Leiden, The Netherlands.

But if you missed it, don't worry. You have other chances to learn about the world's most popular CMS, including a Big Media and Enterprise Wordpress meetup in San Francisco on Nov. 4 at the Automatic Lounge, 132 Hawthorne St. It's open to developers, product managers, and editorial teams who run large, high-traffic WordPress sites. 

Next month, Wordpress is also holding VIP Training Days, its intensive, one-day, in-person training courses led by a team of WordPress.com instructors. The sessions will be held Nov. 4 to 6 in San Francisco and Nov. 11 to 13 in New York City.

The courses are designed for both self-hosted and WordPress.com VIP sites/superusers/developers. Most of the material will focus on core WordPress functionality/features.

What else is new in open source CMS this month?

Conductor Update Targets Digital Marketers #C3NY

Conductor released updates to its web presence management platform Searchlight today — the opening day of its annual C3 Conference in New York City. The updates are designed to help marketers create "more holistic campaigns" and manage "their overall web presence," according to Conductor officials.

Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (08-Oct-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: How Structured Collaboration Delivers Better Business Outcomes

Join CMSWire and ThinkTank on October 21st for a one-hour webinar on new enterprise collaboration strategies.
 

> Register Now

sponsored item

 

Social Media: More Powerful Than Mother Nature

2014-08-Oct-Deb-Miller-lake.jpg

I took my annual holiday in the Adirondacks last month to spend time with Mother Nature at her finest.

Yes, it was incredibly beautiful and, no, I did not disconnect from the grid as I had planned. In fact, I took the time off as an opportunity to upgrade my mobile, Internet and TV services.

Here is my first-hand customer experience story that took me on an omnichannel journey through brick-and-mortar store visits, multiple phone center calls and, ultimately, to the promised land of social media.

3 Rules of Respectful Data-Driven Marketing

2014-8-october-privacy

Technology’s recent surge in big data capabilities has also spawned a number of concerns – perhaps most notably the issue of privacy — and whether or not it actually exists.

Most technology executives have similar attitudes on the subject. Google CEO Eric Schmidt remarked, “If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.” Sun Microsystems former CEO Scott McNealy even went as far as saying, "You have zero privacy anyway. Get over it."

Do You Really Want To Do Content Fake Marketing?

The poster children of the latest content marketing craze are Coke and Red Bull. That should be a warning signal in itself.

Salesforce Enhances Sales Cloud1 With New Mobile Apps

Salesforce officials call their latest enhancement to their CRM platform a transformation of existing, long-time CRM features to "full-blown apps."

The launch this week comes on the heels of news that Salesforce users want, well, mobile capabilities. And hence the investment in mobile continues with an update to Sales Cloud1 with new mobile sales apps delivered on the Salesforce1 Platform. The apps include Today, Tasks, Notes, Events and Sales Path.

"Tasks and notes have been features within CRM for many many years," Mark Woollen, senior vice president of Sales Cloud Product Marketing for salesforce.com, told CMSWire. But what Salesforce is doing is leveraging these features as "full-blown mobile apps," he added that are "powerful" and work "end to end seamlessly."

5 Ways to Celebrate #CXDay

2014-07-october-bouquet-of-roses

As far as buzzwords go, this one takes the proverbial cake.

Customer experience. 

Heck, Forrester Research calls it the age of the customer. Tools are geared around it, and it's the name of some platforms.

The hype's definitely here. But hasn't it always been this way? I mean, really, since the first customer exchange ever, hasn't it always been about customer experience? 

Sometimes it seems we're more in the "Age of Everything Has a Name" than the age of the customer.

We do, however, agree that customers are everything.

That's the premise of "CX Day," a global initiative by the Customer Experience Professionals Association (CXPA), which arrives today with message to "spread the love."

OK, we'll get in on that lovin'.

We take a look back today at some great customer experience-driven pieces from our own CMSWire community over the last 10 months: 

Syncplicity Defines File Sharing Success [Video]

2014-7-october-engaged.jpg

How do software vendors measure success? It depends whom you ask. Sales managers will brag about record-breaking quarters. CFOs will extol big bottom lines. Product development managers will rave about functions and features.

Jeetu Patel, general manager of EMC Syncplicity, has an entirely different answer. “Engagement,” he said. “Deep user engagement is our first and our most important metric,” he says. He’s deliberate as he speaks. “Syncplicity is not interested in selling shelfware.”

2 Vendors Try to Make DAM Friendlier for SMBs

Digital Asset Management (DAM) systems get a bad rap. They're often criticized as pricey, overly complicated, hard to navigate and difficult to manage and use.

Research from Microsoft shows only 30 percent of small- to mid-sized businesses (SMBs) have adopted a DAM solution because of costs, implementation and maintenance concerns. However, two DAM vendors are taking steps to address those concerns.

Mobile iOS Integration Drives Creative Cloud Update #AdobeMAX

Adobe is touting its major enhancements to its Creative Cloud today at its Adobe Max conference at the Nokia Theatre in Los Angeles.

The releases have drawn some early praise for its connection to mobile and the ability to do work in programs like Photoshop and Illustrator on the go.

It's only for iOS, though -- at least for now.

Building Authentic Experiences on the Internet of Things

Remember the days when the biggest user interface (UI) challenge was how to get your website to work both in Internet Explorer and Netscape?

It’s a matter of opinion whether those were the good old days or bad old days, but one thing is clear. Now that mobile dominates online interactions, content creation has become a lot more concise and nuanced -- and the Internet of Things (IoT) is about to complicate matters. In the not-too-distant future, “do you speak my language” is going to mean more than it ever has before.

To gain a foothold in the IoT, savvy brands must think about global content in new ways, and understand that devices themselves are part of the localization equation. Otherwise, brands risk being the equivalent of stuck in the desktop era -- and we all know how that will turn out.

Have Retail Analytics Crossed the Line from Cool to Creepy?

2014-6-October-creepy-doll

A body of new solutions for retail businesses promises to both excite and upset consumers. These solutions deliver in-store (or near store) content to consumers that a vendor has decided might want to buy a product in the store.

The drivers are analytics software solutions that crunch data from a plethora of sources -- social, digital, point-of-sale and customer service -- in close to real time.

Consumers are organized into profiles or personas that can be scored by their propensity to buy a particular product at a point in time. Using these profiles, marketing professionals create and distribute personalized content that engages and, in theory, excites consumers enough to prompt a purchase. 

But could the technology just as easily agitate or annoy potential customers?

Salesforce CRM Users Embrace the Cloud, Mobile Tech

2014-6-october-cloudy-day.jpg

Some people get freaked out by the thought of going to the cloud. We heard that last month at the SharePoint Technology Conference, for sure.

It's not the case in Salesforce's CRM world, at least according to a survey of 1,000 Salesforce users conducted by a Salesforce partner.

New York City-based Bluewolf, a global business consulting firm, today released its third annual State of Salesforce report. It found that 70 percent of Salesforce CRM users are diverting budget from on-premise to cloud-based solutions, down slightly from about 75 percent last year.

"In my view the security debate should have been retired years ago," said Eric Berridge, CEO of Bluewolf, which claims to be “born in the cloud” and was Salesforce.com’s first consulting partner more than 14 years ago. "The cloud and Salesforce.com specifically are serving some of the largest and most demanding global organizations on the planet, with tens of thousands of users, complex regulatory and compliance issues and multiple layers of both security and redundancy."

Displaying 61-75 of 5654 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >