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Customer Experience Management (CXM) Articles

Syncplicity Defines File Sharing Success [Video]

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How do software vendors measure success? It depends whom you ask. Sales managers will brag about record-breaking quarters. CFOs will extol big bottom lines. Product development managers will rave about functions and features.

Jeetu Patel, general manager of EMC Syncplicity, has an entirely different answer. “Engagement,” he said. “Deep user engagement is our first and our most important metric,” he says. He’s deliberate as he speaks. “Syncplicity is not interested in selling shelfware.”

2 Vendors Try to Make DAM Friendlier for SMBs

Digital Asset Management (DAM) systems get a bad rap. They're often criticized as pricey, overly complicated, hard to navigate and difficult to manage and use.

Research from Microsoft shows only 30 percent of small- to mid-sized businesses (SMBs) have adopted a DAM solution because of costs, implementation and maintenance concerns. However, two DAM vendors are taking steps to address those concerns.

Mobile iOS Integration Drives Creative Cloud Update #AdobeMAX

Adobe is touting its major enhancements to its Creative Cloud today at its Adobe Max conference at the Nokia Theatre in Los Angeles.

The releases have drawn some early praise for its connection to mobile and the ability to do work in programs like Photoshop and Illustrator on the go.

It's only for iOS, though -- at least for now.

Building Authentic Experiences on the Internet of Things

Remember the days when the biggest user interface (UI) challenge was how to get your website to work both in Internet Explorer and Netscape?

It’s a matter of opinion whether those were the good old days or bad old days, but one thing is clear. Now that mobile dominates online interactions, content creation has become a lot more concise and nuanced -- and the Internet of Things (IoT) is about to complicate matters. In the not-too-distant future, “do you speak my language” is going to mean more than it ever has before.

To gain a foothold in the IoT, savvy brands must think about global content in new ways, and understand that devices themselves are part of the localization equation. Otherwise, brands risk being the equivalent of stuck in the desktop era -- and we all know how that will turn out.

Have Retail Analytics Crossed the Line from Cool to Creepy?

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A body of new solutions for retail businesses promises to both excite and upset consumers. These solutions deliver in-store (or near store) content to consumers that a vendor has decided might want to buy a product in the store.

The drivers are analytics software solutions that crunch data from a plethora of sources -- social, digital, point-of-sale and customer service -- in close to real time.

Consumers are organized into profiles or personas that can be scored by their propensity to buy a particular product at a point in time. Using these profiles, marketing professionals create and distribute personalized content that engages and, in theory, excites consumers enough to prompt a purchase. 

But could the technology just as easily agitate or annoy potential customers?

Salesforce CRM Users Embrace the Cloud, Mobile Tech

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Some people get freaked out by the thought of going to the cloud. We heard that last month at the SharePoint Technology Conference, for sure.

It's not the case in Salesforce's CRM world, at least according to a survey of 1,000 Salesforce users conducted by a Salesforce partner.

New York City-based Bluewolf, a global business consulting firm, today released its third annual State of Salesforce report. It found that 70 percent of Salesforce CRM users are diverting budget from on-premise to cloud-based solutions, down slightly from about 75 percent last year.

"In my view the security debate should have been retired years ago," said Eric Berridge, CEO of Bluewolf, which claims to be “born in the cloud” and was Salesforce.com’s first consulting partner more than 14 years ago. "The cloud and Salesforce.com specifically are serving some of the largest and most demanding global organizations on the planet, with tens of thousands of users, complex regulatory and compliance issues and multiple layers of both security and redundancy."

Week in Review: Cloud Security Exposed + Using ROI to Gauge Social

Oracle's Digital Marketing Showcase
Oracle touted marketing cloud integration at its annual conference, while Larry had to do his own demo.

Enterprise Marketing Struggles 
Teradata's digital marketing survey reveals integration challenges.

DON'T Use ROI to Measure Social Success?
ROI has some challenges when it comes to technology investments.

No Integration, No Laundry
Social can't succeed without business process integration.

More IPO Woes for Box
Is it the market -- or is it Box?

Tough Week for Cloud Security
Rackspace's reboot of its public cloud left customers in the dark.

A Marketer's Guide to Selecting a Web CMS
Learn how to streamline enterprise content publishing.
Get the Guide Now

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Week in Review: Cloud Security Exposed + Using ROI to Gauge Social

Oracle's Digital Marketing Showcase
Oracle touted marketing cloud integration at its annual conference, while Larry had to do his own demo.

Enterprise Marketing Struggles 
Teradata's digital marketing survey reveals integration challenges.

DON'T Use ROI to Measure Social Success?
ROI has some challenges when it comes to technology investments.

No Integration, No Laundry
Social can't succeed without business process integration.

More IPO Woes for Box
Is it the market -- or is it Box?

Tough Week for Cloud Security
Rackspace's reboot of its public cloud left customers in the dark.

A Marketer's Guide to Selecting a Web CMS
Learn how to streamline enterprise content publishing.
Get the Guide Now

sponsored item

Most Popular

Editor's Picks

Around the Web

Featured Events (all events | post your event)

Featured Research 

 

Gabie Boko: Be Bold, Courageous and Creative

Connecting with Bill Sobel

Gabrielle "Gabie" Boko defines leadership as being passionate about an idea that you can change hearts and minds. She thinks almost everyone is an expert in one way or another, and encourages people — especially women — to embrace their inner confidence. 

Boko is the executive vice president of marketing at Irvine, California-based Sage North America, which provides software to small and medium-sized businesses. Before her appointment in July 2013, she held senior marketing roles in a number of major software companies including SAP and Cognos. 

She also has marketing experience in smaller, entrepreneurial start-up businesses in areas such as performance management and business process management.  

News Bites: Predictions, Milestones, Algorithms and Communities

The latest in surveying, partnering, rebranding, collaborating, expanding, shopping and offering from the Golden City, Silicon Valley North, the Watch City, the Emerald City and The Valley of Heart's Delight.

A Look at the Most Important Trend from Fashion Week

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What's on trend this season for the fashion industry? The answer may surprise you.

Try big data. At least that's what a story I recently read suggested.

When I think of Fashion Week in New York, the last thing that likely comes to mind are data scientists sitting in a front row seat on the runway. But maybe I should change my perspective.

The adoption of big data represents a big step toward changing the operating principles of an industry that has for years represented the antithesis of customer-centricity.

Marketo's Real Time Personalization Buy - 10 months Later

It's been about 10 months since B2B marketing automation provider Marketo bought Insightera's real time personalization platform for $19.5 million.

Personalization is still all the rage, and some think it will be for quite some time.

Are digital marketers ready to take the personalization plunge? A Marketo official told CMSWire the number of converts to the former Insightera brand is surpassing financial expectations. And all was well in the numbers for Q2 for Marketo in general.

But is a real time personalization platform in general an automatic, no-brainer dive for digital marketers? Not quite, according to Lori Wizdo, marketing automation analyst for Forrester Research.

Marketing Challenge: Social Recommendations or Content Marketing?

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Why aren't B2B marketers doing more to generate recommendations for their brands? I mean every B2B marketer (or head of sales, for that matter) understands how important positive word of mouth and referrals are, right?

And these days, it’s easy to leverage social media to amplify favorable comments about your brand, products or content. Yet my experience is that few B2B marketers are making it a priority to generate these “social recommendations” as part of their marketing strategy.

Why is that?

Retargeting and Reengagement in Mobile App Marketing

With millions of mobile options in app stores, competition for attention is higher than ever. That's why it's so critical for marketers to engage key audiences to ensure the longevity and visibility of their apps.

Mobile has moved in leaps and bounds over the past year to make an attempt to catch up with other online marketing techniques.

Mobile app marketing success used to be measured by the number of clicks on an advertising source. Then the focus moved to how many people installed the app. Now the industry is starting to realize that engagement and retaining valuable users is key to marketing success.

Mobile marketers are looking beyond the install to get the best value out of their user base.

The Real Secrets About Content Marketing

Remember the good old days when a CMO could build a roster for his digital marketing team and fill it with search gurus and social media ninjas?

It wasn’t that long ago, but back then marketing was obsessed with channels, and more specifically, how ads could best be inserted into each of those channels.

Today, we operate in a converged media space. What we once thought of as a series of separate channels (paid, earned and owned) are really one big channel, and consumers, who see thousands of brand impressions a day, can’t remember where those impressions occurred.

While that might be troubling for an advertising model, the truth is that we live in a world dominated by content marketing. That means consumers don’t care where they find their content, and you shouldn't either, because what really matters is quality of your content operation — not the channel.

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