Customer Experience Management (CXM) Articles

Gaining visibility into a customer’s buying journey is nothing new to marketers. In fact, understanding the journey has been a standard practice since the time marketers primarily distributed messages through print ads -- and with good reason. 

It’s been a DAM brief week. And, in digital asset management news, Nuxeo releases a desktop sync client, North Plains refreshes several of its key products, Parliament decides to help -- or not -- intellectual property orphans, and Google comes up with a clunky-sounding name for afterlife options. 

There doesn't seem to be much of a recession in the tablet space. According to figures just released by International Data Corporation growth in the market is estimated to be 142% year-on-year with Microsoft climbing into fifth position on the back of Surface.

Social media giant Facebook has just reported earnings of $1.46 billion and a profit of $219 million as it continued to grow its global user base in the first quarter of 2013. Recent efforts have seen the company increasing its mobile focus as it aims to utilize its massive on-the-go user base.

Four vendors who are making an impact in the digital marketing industry have been highlighted in a new report from Gartner.

Let me start with a basic reality of life: people are self-centered. We all are.

It used to be that business on the Internet was a lot like Las Vegas. What happened there, stayed there. But over the past few years, the web has become a hub to online business, resulting in millions of online transactions, interactions and marketing campaigns. Businesses and marketers have become more savvy, and it’s become much harder to decipher fact from fiction.

IBM has announced a new partnership with customer intelligence vendor BlueKai for tag management. Through the partnership, BlueKai will integrate its Data Management Platform with IBM’s tag management solution, Data Digital Exchange (DDX), which is part of IBM’s Digital Analytics suite. 

 The big changes by LinkedIn from April are rolling on into May with another raft of updates for the social business site. This time, a new update lets users add media content to their profile pages to better get a message or your skills across. 

.NET based CMS Orchard has reached the 4,000,000 download mark for modules and themes (the CMS itself has 480,000 downloads), and is now readying its next release, version 1.7, for a June 2013 launch. It's a major release, and it will debut features like drag and drop multiple image imports, image processing and integrated slideshows.

The Twitter experience has been evolving for some time now. While it has helped brands engage with their audience in new ways, collecting the insights associated with individual experiences can still be a challenge. Today, Fan Appz, has added new suite of Twitter experiences to its real-time customer feedback platform. The new experiences are designed to make it easier for brands to engage with fans and followers on Twitter while collecting valuable customer feedback they can use to be better marketers.

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

The self-service advertising platform on Twitter has just become more inclusive as it's now generally available for U.S. users.

Stop us if you’ve heard this before: the age of on-demand marketing is coming. Although it’s been touted for years, and some could argue it’s already here, McKinsey & Company has visualized the real Golden Age, and it’s right around the corner.

Yahoo continues its attempt to reinvent itself with a variety of updates and features, which now include Yahoo Stream Ads and an interactive billboard ad.