Customer Experience Management (CXM) Articles

In the most recent version of its Digital Publishing Suite, Adobe has added previewing and embedding capabilities as well as updating older features, such as iPhone support and analytics.

It’s hard to find anyone who brags about how many departmental silos they have, but, as noted by the Keynote Panel at the Henry Stewart DAM conference this week at the New York Hilton, plenty of silos still exist in companies managing digital assets. 

Of course you've heard of the coveted Aragon Research Hot Vendors report, and only the most compelling new technologies or those leveraging cloud, mobile, content or video can pass muster. This year, Alfresco, MZinga, Accellion and SpringCM, among others, have been named in the second annual report.

If you need help calculating the ROI of a community, there are tons of resources that can provide processes and best practices, but where can you find ROI in the first place? Where should community evangelists look, and where will ROI be easiest to prove?

Advertisers and marketers who use Facebook will now be able to boost their company’s profile and encourage more fan interaction through a Promoted Likes feature.

Gaining visibility into a customer’s buying journey is nothing new to marketers. In fact, understanding the journey has been a standard practice since the time marketers primarily distributed messages through print ads -- and with good reason. 

It’s been a DAM brief week. And, in digital asset management news, Nuxeo releases a desktop sync client, North Plains refreshes several of its key products, Parliament decides to help -- or not -- intellectual property orphans, and Google comes up with a clunky-sounding name for afterlife options. 

There doesn't seem to be much of a recession in the tablet space. According to figures just released by International Data Corporation growth in the market is estimated to be 142% year-on-year with Microsoft climbing into fifth position on the back of Surface.

Social media giant Facebook has just reported earnings of $1.46 billion and a profit of $219 million as it continued to grow its global user base in the first quarter of 2013. Recent efforts have seen the company increasing its mobile focus as it aims to utilize its massive on-the-go user base.

Four vendors who are making an impact in the digital marketing industry have been highlighted in a new report from Gartner.

Let me start with a basic reality of life: people are self-centered. We all are.

It used to be that business on the Internet was a lot like Las Vegas. What happened there, stayed there. But over the past few years, the web has become a hub to online business, resulting in millions of online transactions, interactions and marketing campaigns. Businesses and marketers have become more savvy, and it’s become much harder to decipher fact from fiction.

IBM has announced a new partnership with customer intelligence vendor BlueKai for tag management. Through the partnership, BlueKai will integrate its Data Management Platform with IBM’s tag management solution, Data Digital Exchange (DDX), which is part of IBM’s Digital Analytics suite. 

 The big changes by LinkedIn from April are rolling on into May with another raft of updates for the social business site. This time, a new update lets users add media content to their profile pages to better get a message or your skills across. 

.NET based CMS Orchard has reached the 4,000,000 download mark for modules and themes (the CMS itself has 480,000 downloads), and is now readying its next release, version 1.7, for a June 2013 launch. It's a major release, and it will debut features like drag and drop multiple image imports, image processing and integrated slideshows.