Dachis Group News & Articles

Remember the old saying that there’s no such thing as bad publicity? Whoever came up with that obviously never met social media. A new whitepaper from Dachis Group suggests some techniques for using brand advocacy to counteract bad-mouthing. 

Social business consulting firm Dachis Group has raised US$ 7.5 million in venture funding, and the company plans to use the cash to build up its big data social analytics capability.

In this age of social marketing, why not use your employees to help sell the company’s products? A new whitepaper from Dachis Group gives ten steps on how best to do that.

That's right, stop pasting data into Excel spreadsheets, Dachis says its new Collaborative Reporting will offer more time for decision making.

A new infographic from Dachis Group explains exactly how brand advocates deliver value and defines the six most common types of brand advocates marketers will encounter.

Email took a bruising at Dachis’s recent Social Business Summit. Held up as an allegory for the failure of businesses to embrace change, kicked to the side as a hoarder of information and scoffed at as a time suck. But email wasn’t really the point. What all speakers were talking about was the opportunity and challenge that exist today for businesses to reinvent the way they communicate.  

Social software provider Dachis Group is launching a new SaaS application called Campaign Performance Monitor that measures the impact of social campaigns on brand performance. The application is designed to sift and analyze Big Data to enable brands to optimize campaigns while the campaigns are in progress and measure the brand lift generated.

Social marketing is expanding beyond the social media and marketing teams as many companies embrace the concept “employee advocates.” Unless you are in a circle of social media gurus or happen to be one, you might not be aware of this new trend of leveraging employee advocates to promote a brand. However, it seems to be taking root, and social media solution provider Dachis Group has announced a tool that makes it easier to do.

Dachis Group not only announced that it is officially part of the new Facebook Preferred Marketing Developer Platform, but also some new capabilities in its own social analytics platform -- integration with Facebook's Insights API.

When it comes to big data, just how much of it is used to leverage your site’s analytics? Thanks to the Dachis Group and its new SaaS product, Advocate Insight, you can monitor and measure the daily interactions in an effort to identify a brand’s most passionate and engaged customers across their social footprint.

It's all about social today. It's a part of everything we do, both personally and in business. IBM recognizes this and has introduced a number of new initiatives today that will help its clients and partners transform their businesses by taking advantage of social capabilities. Here's what they are doing.

 Back in September, the Dachis Group introduced us to its Social Business Index -- a tool based on deep big data analysis of a company’s global engagement designed to provide companies with insight on optimizing their social spend. This week it has launched a new online service called the Social Performance Monitor (SPM).

In this week's social business headlines, the Dachis Group boldly goes where no company has gone before. Their new Social Business Index (SBI) measures the success of initiatives across over 26,000 brands from over 20,000 companies and over 100 million social accounts worldwide. Why is this important? Read on. 

Evidently it's never too soon for big moves in social business. Four days into the new year, Dachis Group, a social business design firm, has received US$ 30 million dollars in a single round of venture funding.  

MindTouch (news, site) has a new version of their Intranet solution out today, Social Intranet with Workforce by Dachis Group. It is collaboration in the context of true business systems and a clear example of why you need a platform, not just simply an out of the box application to get the capabilities you really need.