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Dachis Group News & Analysis

Sprinklr Increases Social Media Reach with TBG Buy

Social media management firm Sprinklr announced today that it has bought TBG Digital, a company that considers itself a pioneer of corporate advertising on Facebook and Twitter. The move is designed to amplify Sprinklr’s reach across social media and will add an estimated 100 new employees to its 400-person global roster, according to a written release published by Sprinklr.  

Connecting: Sprinklr's Social Nerd Talks Digital Tech

Connecting with Bill Sobel

Two years ago, Esteban Contreras sold most of his earthly possessions on Craigslist, walked away from a city he loved – New York – and moved to Canada. He happily resettled about 30 minutes from Vancouver, British Columbia but stayed connected with his adopted hometown by by advising and working with NYC based Sprinklr, a provider of social media management tools.

We told you about Sprinklr last month when it bought Austin, Texas-based Dachis Group, a social analytics company, and formed the largest independent end-to-end social relationship platform in the market. Contreras is director of strategy at Sprinklr.

He's a native of Guatemala, but he has little concern for geography — and said he's "glad we live in a day and age in which it is possible to work from virtually anywhere."

And he's probably just as glad we live in an age when it's possible for one person to do so many interesting things. Before moving to Canada, Contreras was the first social media marketing manager at Samsung USA.

He's also the author of the book "Social State," founder of Social Nerdia Consulting, which focuses on the convergence of technology, marketing and social, and an advisor to multiple tech startups.

Sprinklr Buys Dachis Group to Boost Technology, Talent

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Two powerhouses in the social management space are joining to form the largest independent end-to-end social relationship platform in the market. Sprinklr, a New York City provider of social media management tools, is buying Austin, Texas-based Dachis Group, a social analytics company, the companies announced today.

Terms of the deal were not disclosed, but Jeff Dachis, founder and CEO of Dachis Group, told CMSWire this morning that "everyone is happy with the outcome."

Andrew Jones, an analyst at Altimeter Group who focuses on social media management and cross-channel customer engagement, said the deal "makes sense." The companies are "very complementary," he explained, "not only in terms of technology but in terms of the talent at Dachis Group. Dachis has roots as a consultancy, which Sprinklr will be able to leverage in its business."

By acquiring Dachis, Sprinklr adds industry leading brand analytics and content optimization to a platform Forrester Research already rates as “the most powerful technology on the market.”

CMSWire's Top 10 Hits of 2013: Social Business

Top 10 gold

Social business has gone mainstream. In global companies of all sizes, in just about every industry, companies are using social business technologies help people connect, communicate and share information. In the past four years, social technologies have transformed the way we live and work, explained Peter Kim, chief solutions architect at Austin, Texas-based Dachis Group, a provider of a social analytics software platform, and co-author of the book Social Business By Design.

In 2013, CMSWire authors have been on top of the concept, offering a wealth of stories on everything from email and employee engagement to gamification, collaboration and leadership. Take a look at our Top 10 social business stories of the year.

Dachis Group Debuts Real Time Marketing

Dachis Group Debuts Real Time MarketingDachis Group has debuted its appropriately named Real Time Marketing tool for engaging people across channels as it happens, and it includes the ability to target the right conversations and optimize campaigns.

Are Internal Social Business Professionals Worth More?

According to a recent Dachis Group and the Social Business Council survey, executives in internal social business roles, including knowledge management and IT, continue to earn more than social business execs in marketing and corporate communications. Why is internal social business worth more than external marketing?

Dachis Group Advises Making Brand Friends Online, You'll Need Them Someday

Remember the old saying that there’s no such thing as bad publicity? Whoever came up with that obviously never met social media. A new whitepaper from Dachis Group suggests some techniques for using brand advocacy to counteract bad-mouthing. 

Social Business Firm Dachis Group Nabs US$ 7.5 Million in Funding

Social business consulting firm Dachis Group has raised US$ 7.5 million in venture funding, and the company plans to use the cash to build up its big data social analytics capability.

Want Social Media to Work for Your Company? Turn Your Employees into Advocates

In this age of social marketing, why not use your employees to help sell the company’s products? A new whitepaper from Dachis Group gives ten steps on how best to do that.

Throw Away Excel: Dachis Group Offers Collaborative Reporting

That's right, stop pasting data into Excel spreadsheets, Dachis says its new Collaborative Reporting will offer more time for decision making.

6 Types of Brand Advocates and Why They Matter

A new infographic from Dachis Group explains exactly how brand advocates deliver value and defines the six most common types of brand advocates marketers will encounter.

The Email Warning, End of the Org Chart, Advent of Complexity #sbs2012

Email took a bruising at Dachis’s recent Social Business Summit. Held up as an allegory for the failure of businesses to embrace change, kicked to the side as a hoarder of information and scoffed at as a time suck. But email wasn’t really the point. What all speakers were talking about was the opportunity and challenge that exist today for businesses to reinvent the way they communicate.  

Dachis Group Campaign Performance Monitor Gives Real Time Feedback on Social Campaigns

Social software provider Dachis Group is launching a new SaaS application called Campaign Performance Monitor that measures the impact of social campaigns on brand performance. The application is designed to sift and analyze Big Data to enable brands to optimize campaigns while the campaigns are in progress and measure the brand lift generated.

Dachis Group Releases Employee Insights: Is Employee Advocacy the Next Big Thing in Social Marketing?

Social marketing is expanding beyond the social media and marketing teams as many companies embrace the concept “employee advocates.” Unless you are in a circle of social media gurus or happen to be one, you might not be aware of this new trend of leveraging employee advocates to promote a brand. However, it seems to be taking root, and social media solution provider Dachis Group has announced a tool that makes it easier to do.

Dachis Group Integrates Facebook Insights into Social Performance Platform

Dachis Group not only announced that it is officially part of the new Facebook Preferred Marketing Developer Platform, but also some new capabilities in its own social analytics platform -- integration with Facebook's Insights API.

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