Dam News & Articles

Media workflow/marketing solutions provider ADAM Software is partnering with collaboration platform vendor ConceptShare to develop cross-media collaboration solutions. The companies hope to aid marketers in communicating faster and more efficiently around media files.

The Real Story Group and the DAM Foundation announced the DAM Maturity Model (DAM3), a structured way to measure technology, human, information and system dimensions of DAM solutions.

This week's features had a common thread that tied many of them together: it's time to take a step back and reassess the work that we are doing.

Questions were raised about perspective: is the push towards connectedness and social business a fad comparable to the Dot-com bubble? How well do you know your customers? Your organization?

Do you have the answers to these questions? Read on.

We have come a long way from corporate wikis. Today, smart enterprises are leveraging advanced social platforms to promote communication and openness.

Back in 2008, Real Story Group’s Theresa Regli referred to the digital asset management industry as being stuck in a “bridesmaid” role. As Regli put it:

despite the continued 'on-the-cusp' feel of the DAM industry, it has yet to explode. And, frankly, we question if it ever will. DAM's growth has been more like that of a trusty, stable bond investment than a late-'90s software stock. All the better, perhaps, if DAM grows slowly but surely, even if it's a bit in the shadows."

The Chief Marketing Officer (CMO) role is evolving in most companies with the growth of analytics, CMS, mobile and today’s hottest topic -- the online experience.

The Space Shuttle Enterprise flew past my apartment as I wrote this. That's nice, you say, but what does that have to do with information management?

It takes a lot to make people in New York look up, but they did. People came out on the streets and on their rooftops to catch a glimpse of this one time phenomena. They captured it with photos and in video. These are images they might want to show their grandkids some day. But if the format they recorded in is no longer existent and they did not have the foresight to convert their files, these images will just be a story to share.

This week our experts shared their knowledge on DAM and challenged us to think about these questions a little more.

Read on.

One thing many people do not think about enough is whether something will scale (up, out, in and/or down) as needed. Scalability is critical for any organization to consider if they plan to grow and thrive, not just survive. Otherwise, staying with decisions made in the short term will affect the organization rapidly in the long term.

Digital Asset Management (DAM) platforms are playing a critical role in marketing departments. Since more companies have turned to the Web as the primary marketing channel to accelerate revenue and build brands, managing a growing mountain of digital assets has become a challenge.

This week Google launched their long awaited Google Drive service that offers cloud storage of images, videos and documents. The service is free for up to 5 GB of storage, with paid plans offering from 20 gigabytes up to 16 terabytes of storage for a monthly fee.

No one is arguing that we aren't an increasingly digital culture, both at work and at home. The digital assets that we create for business, personal and educational purposes are quickly replacing the books, tapes, CDs, newspapers and magazines that most of us grew up with.

Back in the early days of Digital Asset Management, one of the major benefits touted was the advantage of all your digital assets in a single place. The ability to collect, manage and organize digital media in a single repository was huge.

We had a DAM busy week with our Tweet Jam and articles that examined DAM for managing image libraries, the future of digital asset management, the changing needs of publishers and maximizing the potential of localized marketing.

Picturepark announced the release of its Dropbox Connector, which integrates its digital asset management software with the popular Dropbox file sharing solution.

In my practice and within my profession, I am often asked where DAM is headed and what needs to be done to foster a greater sense of community. In the DAM course I teach at San Jose State University, I empower my students with the knowledge that community is created by action and shared beliefs, and DAM is no different to this.