Dam News & Articles

At Wednesday’s OpenText Content Day, a recurring theme was heard: today’s customer is setting new expectations and businesses need to respond.

Digital Asset Management (DAM) may have one of the most entertaining acronyms, but it’s so much more and over time it has evolved from the management of basic image elements to the management of an expansive collection including textual, digital and multimedia content. This month as we examine DAM’s role and strategies within the enterprise, it’s clear that it’s not just the media that matters, it’s the devices and screens that display media that play a role in how digital assets are rendered and archived. While you might not think that digital asset management is a part of your life, chances are it’s probably already woven into the content you create and share everyday.

This week we plan for the upcoming Henry Stewart DAM Conferences, look at the role DAM plays for university advertising assets, check out the Picturepark SDK public release and learn how to use -- not abuse -- digital assets on websites.

The theme of this month’s issue is digital asset management, a technology that I know very little about. What I do know is that they help web managers manage photographs, videos and other graphic media assets, so let me offer some reflections on these.

It's been one of those weeks where a little bit of everything was vying for our attention. A little digital asset management, a little content strategy, a little social business, a touch of SharePoint -- you get the drift.

Here are some riveting reads for your holiday weekend:

• Digital Asset Management for Enterprise Intranets
• 5 Steps to Creating More Effective Content
• Driving Adoption in Social Business: More Thoughts from the Front Lines
• Social Media Marketers Search for Answers to Age-Old Questions

Most Popular

• The Employee is the New Customer
• Managing Records in SharePoint 2010: An ARMA Report Review
• Mobile Apps or Mobile Web? Siteworx's Tim McLaughlin Speaks Out
• Debunking Myths About Facebook Timeline Engagement
• Alert: What's Coming for Open Source CMS in April 2012

Editor's Picks

• 5 Steps to Creating More Effective Content
• Microsoft's Vision for Social & What That Might Mean for SharePoint
• 10 CRM Buying Issues for Your Customer Experience Management Strategy
• Digital Asset Management: Let's Not Forget Why it Started
• Google's Project Glass Offers A Squint into the Future

Around the Web

• 'How Creativity Works': It's All In Your Imagination
• Chat Seen as Customer Service of the Future
• Science Probes Why Tweets Go Viral
• Four Challenges Facing Today's CMOs and How to Overcome Them
• Social Business: The Experience Requirement – Getting Beneath the Advice

Featured Events (all events | post your event)

• Apr 11 -- OpenText Content Day New York
• Apr 11 – (Webinar) Creating Great Mobile Websites, Quickly
• Apr 12 -- (Webinar) Building Rich Web Experiences with Open Source
• Apr 18 -- Forrester's Marketing Leadership Forum Los Angeles
• Apr 26 -- (Webinar) Why Enterprise CMS Project Fail — And What You Can Do About It

Featured Jobs (all jobs | post your job)

• Project Manager in Seoul at SDL
• ScrumMaster in Auckland at SilverStripe
• Senior Online Content Manager in Georgia at Digital Sherpa
• Interactive Project Manager in NewYork at Bridgeline Digital
• IS Business Analyst in Ohio at Hyland

At Oracle OpenWorld in Japan, Oracle announced new BI applications certified on Oracle Exalytics and supported on iPad and iPhone devices, a new release of the Oracle Enterprise Performance Management System, and the general availability of Oracle Endeca Information Discovery.

When people think about the institutional challenges faced in higher education, they might consider graduation rates, diversity, research and fundraising. We all know there’s a lot going on at colleges and universities, but many might be unaware of the marketing and public relations side of running a top-notch school.

Digital Asset Management is a specialist sub-set of Content Management, one which has developed along it's own evolutionary past. It has grown out of the needs of the traditional publishing industry to manage photographic images for print publications, and developed into an adjunct of web content management to manage still images, video and audio files as "rich media" content for web sites and other media.

This week we look at why DAM started, its role in social media strategy, what you should know before starting a DAM initiative and benefits of DAM software.

I was exposed to the need for DAM a few days ago. While wrestling with some clothes in a changing room my eye was drawn to some small graphics about the care and attention this business put into making its products.

Beautifully art directed, fantastic copy -- they stopped me in my tracks and I wanted to share them.

We recently attended AdobeSummit and DrupalCon, Modula4 announced integration platforms, NetXposure 6.1 rolled out added functionality and features and the PublishingNOW! DAM-based publishing platform was unveiled.

The Adobe Digital Marketing Summit is over, but the customer experience lessons learned continue on. I had the opportunity to speak with Adobe VP of Enterprise Marketing, Kevin Cochrane, on some of these lessons and where Adobe sees the future of digital marketing. Here's what I learned.

At DrupalCon in Denver, DPCI, Achieve Internet and Blink Reaction were three of the vendors offering Drupal solutions for the enterprise.

This week our experts continued contemplating the customer, both internal and external. While the interactions may be different between the two, we were reminded once again that making things clear, making things simple and providing a clear goal or reward are always appreciated.

A few of our writers were also trying to establish exactly how and where social fits in the enterprise, and if all the beer you drink at SxSWi is a justified business expense (hint: no).

Read on.

There might be no better way to illustrate how important social media is to marketing than the attention that’s been paid to Facebook Pages’ transition to the Timeline format. For better or worse, it’s hard to hear this talked about by professional communicators without getting the sense that the world is being turned upside-down.