The Jain legend of the blind men and the elephant came up at this week's Dachis Social Business Summit during David Gray's presentation.
The story goes a little like this: six blind men are led up to an elephant, each left in front of a different part. One man feels the tail and says, "It's a rope." Another feels the ear and says, "It's a fan." You get the idea. The story is usually told to show the value of collective intelligence, but I think it works for many of this week's articles as well.
If you segment and analyze your data without keeping in mind the bigger context, you lose value. If you search for information in your DAM system and it's missing context, your results will be irrelevant. If technology continues to explode at a pace faster than people can adapt to, we run the risk of losing perspective on its place in our lives.
Curious? Read on.