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Dam News & Analysis

DAM Lowdown: Forrester Wave, Brandspaces, Maturity Model, a New Partnership

This week, we look at the Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, what went down at the Henry Stewart DAM event in New York, a partnership between ADAM Software and ConceptShare, how to measure maturity in the young DAM marketplace and a new white paper from Widen.

Forrester Wave for Digital Asset Management: Market Matures from Confusion into CXM

As the digital asset management (DAM) market evolves, DAM is shifting from a poorly-defined, siloed application to an integrated customer experience management (CXM) tool with four distinct use cases. In its Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, Forrester Research details the current state of the still-maturing DAM marketplace.

This Week: Better Mobile in the Enterprise + A DAM Maturity Matrix

Creating great mobile experiences is our focus this month. While it's one of the most discussed topics for external web experience strategies, it's also something we need to consider for our employees and partners. To guide some of your thinking consider these discussions:

For the internal customer:

For the external customer:

Also this week, we checked out the new DAM Maturity Matrix and some cool vendors in content management and enterprise collaboration.

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Brandspaces: The Next Move for Rich Media Assets #DAMNY

Everything has a brand. Theresa Regli of the Real Story Group urged those attending the Henry Stewart DAM event in New York to question what the brands are that surround them on a daily basis. Not just the Nike swoosh or Coca Cola. Think of where you live. What visuals would tell the story of your city so that a person who never visited could identify it?

ADAM Software Partners with ConceptShare to Address Cross-media Collaboration

Media workflow/marketing solutions provider ADAM Software is partnering with collaboration platform vendor ConceptShare to develop cross-media collaboration solutions. The companies hope to aid marketers in communicating faster and more efficiently around media files.

Measuring Maturity for Digital Asset Management Solutions

The Real Story Group and the DAM Foundation announced the DAM Maturity Model (DAM3), a structured way to measure technology, human, information and system dimensions of DAM solutions.

Is the Work Being Done What Needs to Be Done?

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This week's features had a common thread that tied many of them together: it's time to take a step back and reassess the work that we are doing.

Questions were raised about perspective: is the push towards connectedness and social business a fad comparable to the Dot-com bubble? How well do you know your customers? Your organization?

Do you have the answers to these questions? Read on.

The Social Enterprise: What's the DAM Point?

We have come a long way from corporate wikis. Today, smart enterprises are leveraging advanced social platforms to promote communication and openness.

Marketers and DAM: Taking the Relationship to the Next Level

shutterstock_76834957.jpg Back in 2008, Real Story Group’s Theresa Regli referred to the digital asset management industry as being stuck in a “bridesmaid” role. As Regli put it:

despite the continued 'on-the-cusp' feel of the DAM industry, it has yet to explode. And, frankly, we question if it ever will. DAM's growth has been more like that of a trusty, stable bond investment than a late-'90s software stock. All the better, perhaps, if DAM grows slowly but surely, even if it's a bit in the shadows."

The DAM Shift: Enriching the Online Customer Experience

The Chief Marketing Officer (CMO) role is evolving in most companies with the growth of analytics, CMS, mobile and today’s hottest topic -- the online experience.

DAM Solutions: Don't Let Your Digital Assets Be Wasted

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The Space Shuttle Enterprise flew past my apartment as I wrote this. That's nice, you say, but what does that have to do with information management?

It takes a lot to make people in New York look up, but they did. People came out on the streets and on their rooftops to catch a glimpse of this one time phenomena. They captured it with photos and in video. These are images they might want to show their grandkids some day. But if the format they recorded in is no longer existent and they did not have the foresight to convert their files, these images will just be a story to share.

This week our experts shared their knowledge on DAM and challenged us to think about these questions a little more.

Read on.

Does Your Digital Asset Management Solution Scale?

shutterstock_28728091.jpg One thing many people do not think about enough is whether something will scale (up, out, in and/or down) as needed. Scalability is critical for any organization to consider if they plan to grow and thrive, not just survive. Otherwise, staying with decisions made in the short term will affect the organization rapidly in the long term.

DAM's New Role: Enabling Engaging Web Experiences

Digital Asset Management (DAM) platforms are playing a critical role in marketing departments. Since more companies have turned to the Web as the primary marketing channel to accelerate revenue and build brands, managing a growing mountain of digital assets has become a challenge.

Is Google Drive a Digital Asset Management System in the Cloud?

This week Google launched their long awaited Google Drive service that offers cloud storage of images, videos and documents. The service is free for up to 5 GB of storage, with paid plans offering from 20 gigabytes up to 16 terabytes of storage for a monthly fee.

Digital Asset Management: Who is Preserving Our Digital Legacy?

shutterstock_79347715.jpg No one is arguing that we aren't an increasingly digital culture, both at work and at home. The digital assets that we create for business, personal and educational purposes are quickly replacing the books, tapes, CDs, newspapers and magazines that most of us grew up with.

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