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Dam News & Analysis

Have You Audited Your Digital Assets Lately?

Auditing is not just for taxes or financials. If you want to bring clarity to the digital assets you have, auditing is one of the ways to do this. You can audit digital asset whether you have a Digital Asset Management (DAM) solution today or not. The following is what you should think about ...

DAM Lowdown: How Much Are Your Digital Assets Worth?

This week in DAM, we learn how much your digital assets are worth, how to survive DAM and how one company aims to innovate DAM solutions. 

Content Marketing: Best Practices for Integrating Video with Your Web CMS [SPONSORED]

Content marketing is taking the center stage these days as digital marketers work to engage customers with relevant content for each stage of the customer journey. Video content stands out as video experiences provide superior levels of engagement combining different sensory experiences with emotional and informational content.

But managing video is a new practice for many people, and the tools are in a state of constant evolution. This presents challenges and that's before we even start talking about delivering video to the mobile channel.

Source: B2B Content Marketing: 2012 Benchmarks, Budgets & Trends

Video Marketing on the Rise

According to a recent content marketing study 60% of marketers plan to increase their spend on content marketing and the use of video ranks as one of the top five tactics used. Use of video has increased 27% year-over-year since 2010.

With the increased reliance on video content ROI marketers are demanding more from their content management platforms and not always getting what they need. This is where vendors like Brightcove (the sponsor of this article) step in.

Unified Content via Strong Integrations

Brightcove has authored a new white paper entitled: Integrating Video with Your Customer Experience Management Platform. This document lays out the challenges marketers face when utilizing video content alongside other content forms.

The white paper also maps a plan for a "unified content environment" and explains how Brightcove has built strong integrations with Web CMS platforms like Adobe CQ5, Drupal, Ektron, Sitecore, WordPress and others.

If video content management is on your plate this year, jump over and download the free white paper.

Delivering a Successful Customer Strategy for Digital Media

A successful customer strategy will lead to increased sales by offering customers what they want in the way they want it. It is important to invest in getting your customer strategy right from the start rather than jumping into new or existing channels without considering how they fit into the overall customer strategy.

Lean, Mean, Effective Digital Asset Management

How having a marketing technologist on the team helped Coty find the best fit DAM software

No matter what they do for a living, if you’re around people who talk shop long enough, you start to get the impression that everybody’s showing up at work in fatigues.

Between the war between sales and marketing, the clashes between creatives and coders and the battle between accounting and advertising, you’d think that just about everyone who spends their workday sitting at a desk is constantly dodging bullets.

How Much Do Digital Asset Management Professionals Earn?

What to pay a Digital Asset Management (DAM) professional, especially a position your organization may not have had before, is a frequently asked question (FAQ). It is asked even more frequently as the DAM community continues to grow year over year. As a Digital Asset Management (DAM) professional myself, the goal of this blog post is not to state what I earn per year nor start 'salary fixing' what it costs an organization to employ one or more DAM professionals. But I am going to ask you to do something.

Studio One Takes Marketers to Content Leveraging CAMP

studioone-logo.JPG Brand marketers seeking to leverage their complete digital content library across disparate distribution channels may want to investigate CAMP (Content Asset Management Platform), a new proprietary dashboard that content creation/distribution technology provider Studio One says offers “plug and play” DAM functionality.

DAM Lowdown: Picturepark 8.3, Taxonomy Lessons, Hoarding Rich Media

This week, we take a closer look at the role of taxonomy in digital asset management, product news from Adobe and Picturepark and how to avoid media hoarding.

Picturepark 8.3 Makes DAM Friendlier With Ease of Use, Collaboration Features

Picturepark, a Swiss vendor of browser-based DAM software, is trying to make digital asset management a more friendly process with the latest version of its SaaS and on-premises software. Picturepark 8.3 features upgrades aimed at improving both overall ease of use and collaborative discussions and workflows.

Digital Asset Management: Are You a Rich Media Hoarder?

shutterstock_91988876.jpg Images, videos and documents, oh my!

When you’re in charge of managing a large collection of rich media files it’s easy to become a rich media hoarder. Since data storage is cheap, and image capturing devices and content creation apps are aplenty, many professionals find themselves rapidly amassing an unmanageable stockpile of files.

Picturepark Connects DAM Solution to SharePoint

Picturepark, a Swiss vendor of browser-based DAM software, is now providing a digital asset management layer for Microsoft SharePoint. The layer, known as SharePoint Connector for Picturepark, allows SharePoint users to leverage approval workflow, security, and asset processing functions from Picturepark without leaving SharePoint.

OpenText, Autonomy Lead Digital Asset Management Pack in Forrester Wave

While Forrester Research classifies the entire digital asset management (DAM) market as “immature” in the Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, OpenText and Autonomy are judged as “leaders of the pack” for having strong, enterprise-class solutions.

DAM Lowdown: Forrester Wave, Brandspaces, Maturity Model, a New Partnership

This week, we look at the Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, what went down at the Henry Stewart DAM event in New York, a partnership between ADAM Software and ConceptShare, how to measure maturity in the young DAM marketplace and a new white paper from Widen.

Forrester Wave for Digital Asset Management: Market Matures from Confusion into CXM

As the digital asset management (DAM) market evolves, DAM is shifting from a poorly-defined, siloed application to an integrated customer experience management (CXM) tool with four distinct use cases. In its Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, Forrester Research details the current state of the still-maturing DAM marketplace.

This Week: Better Mobile in the Enterprise + A DAM Maturity Matrix

Creating great mobile experiences is our focus this month. While it's one of the most discussed topics for external web experience strategies, it's also something we need to consider for our employees and partners. To guide some of your thinking consider these discussions:

For the internal customer:

For the external customer:

Also this week, we checked out the new DAM Maturity Matrix and some cool vendors in content management and enterprise collaboration.

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