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Dam News & Analysis

Marketers and DAM: Taking the Relationship to the Next Level

shutterstock_76834957.jpg Back in 2008, Real Story Group’s Theresa Regli referred to the digital asset management industry as being stuck in a “bridesmaid” role. As Regli put it:

despite the continued 'on-the-cusp' feel of the DAM industry, it has yet to explode. And, frankly, we question if it ever will. DAM's growth has been more like that of a trusty, stable bond investment than a late-'90s software stock. All the better, perhaps, if DAM grows slowly but surely, even if it's a bit in the shadows."

The DAM Shift: Enriching the Online Customer Experience

The Chief Marketing Officer (CMO) role is evolving in most companies with the growth of analytics, CMS, mobile and today’s hottest topic -- the online experience.

DAM Solutions: Don't Let Your Digital Assets Be Wasted

shutterstock_22179358.jpg

The Space Shuttle Enterprise flew past my apartment as I wrote this. That's nice, you say, but what does that have to do with information management?

It takes a lot to make people in New York look up, but they did. People came out on the streets and on their rooftops to catch a glimpse of this one time phenomena. They captured it with photos and in video. These are images they might want to show their grandkids some day. But if the format they recorded in is no longer existent and they did not have the foresight to convert their files, these images will just be a story to share.

This week our experts shared their knowledge on DAM and challenged us to think about these questions a little more.

Read on.

Does Your Digital Asset Management Solution Scale?

shutterstock_28728091.jpg One thing many people do not think about enough is whether something will scale (up, out, in and/or down) as needed. Scalability is critical for any organization to consider if they plan to grow and thrive, not just survive. Otherwise, staying with decisions made in the short term will affect the organization rapidly in the long term.

DAM's New Role: Enabling Engaging Web Experiences

Digital Asset Management (DAM) platforms are playing a critical role in marketing departments. Since more companies have turned to the Web as the primary marketing channel to accelerate revenue and build brands, managing a growing mountain of digital assets has become a challenge.

Is Google Drive a Digital Asset Management System in the Cloud?

This week Google launched their long awaited Google Drive service that offers cloud storage of images, videos and documents. The service is free for up to 5 GB of storage, with paid plans offering from 20 gigabytes up to 16 terabytes of storage for a monthly fee.

Digital Asset Management: Who is Preserving Our Digital Legacy?

shutterstock_79347715.jpg No one is arguing that we aren't an increasingly digital culture, both at work and at home. The digital assets that we create for business, personal and educational purposes are quickly replacing the books, tapes, CDs, newspapers and magazines that most of us grew up with.

DAM Irony and the Evolving Ecosystem

Back in the early days of Digital Asset Management, one of the major benefits touted was the advantage of all your digital assets in a single place. The ability to collect, manage and organize digital media in a single repository was huge.

DAM Lowdown: Building Rich Customer Experiences, Tweet Jam Recap, Evolving Needs of Publishers

We had a DAM busy week with our Tweet Jam and articles that examined DAM for managing image libraries, the future of digital asset management, the changing needs of publishers and maximizing the potential of localized marketing.

Dropbox Connector for Picturepark Released

Dropbox Connector for Picturepark ReleasedPicturepark announced the release of its Dropbox Connector, which integrates its digital asset management software with the popular Dropbox file sharing solution.

The Road to Digital Asset Management

shutterstock_58984612.jpg In my practice and within my profession, I am often asked where DAM is headed and what needs to be done to foster a greater sense of community. In the DAM course I teach at San Jose State University, I empower my students with the knowledge that community is created by action and shared beliefs, and DAM is no different to this.

How to Maximize the Potential of Localized Marketing

shutterstock_93399937.jpg Eighty-six percent of marketers intend to look for ways to better localize their marketing content, according to a recent survey by the CMO Council. Other findings of the survey reveal the importance that marketers place on localized marketing and demonstrate that more work is needed to make localized marketing effective.

The Time for DAM in Customer Experience is Now

shutterstock_92850838.jpg The intersections of Digital Asset Management (DAM) and Customer eXperience Management (CXM or CEM) is an overwhelmingly understudied and underutilized area -- both in theory, and more so in practice. While it is evident that rich media can play a tremendous role in enhancing customer interactions and overall experience, we are not thinking, doing and talking enough about the use cases, specific product features, processes or strategies for employing DAM under the CXM umbrella.

This Week: The Rise of DAM + Optimizing Web Experiences

Our Digital Asset Management (DAM) Tweet Jam was a great success this week. The group worked to define what DAM means today and then dove into strategy, opportunities and the relationship between DAM and Customer Experience Management (CXM).

The views were varied, the insights great. Read the Tweet Jam Summary to get more info or if you're brave check out the full Tweet Jam archive.

Complimenting a great Tweet Jam, we examined the role of DAM in a series of new articles: 

In May, we'll dive in strategies and best practices for creating and optimizing mobile web experiences. Stay tuned.

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DAM in the Enterprise: What Does it Do, Where Does it Belong?

shutterstock_58670884.jpg As this past week's Tweet Jam showed, while the uses and demands on digital asset management (DAM) have evolved, the foundation remains the same: intelligently managing, distributing and delivering rich media assets. While there is disagreement about where it fits in the enterprise, there is consensus that it is time to take DAM out of its silo and integrate it more fully with other workflows.

We also heard about how ads are reaching us everywhere we go, learned some questions to ask to spur creative thinking and were introduced to fuzzy logic which I admit, I am still a little fuzzy about.

Read on.

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