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Dam News & Analysis

This Week: Social Business Insights & 5 Steps to Effective Content

It's been one of those weeks where a little bit of everything was vying for our attention. A little digital asset management, a little content strategy, a little social business, a touch of SharePoint -- you get the drift.

Here are some riveting reads for your holiday weekend:

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Business Intelligence Applications Dominate Oracle OpenWorld #oowjp

logo-oracle.gif At Oracle OpenWorld in Japan, Oracle announced new BI applications certified on Oracle Exalytics and supported on iPad and iPhone devices, a new release of the Oracle Enterprise Performance Management System, and the general availability of Oracle Endeca Information Discovery.

Digital Asset Management Streamlines School Spirit

shutterstock_91335383.jpg When people think about the institutional challenges faced in higher education, they might consider graduation rates, diversity, research and fundraising. We all know there’s a lot going on at colleges and universities, but many might be unaware of the marketing and public relations side of running a top-notch school.

Digital Asset Management for Enterprise Intranets

shutterstock_64722724.jpg Digital Asset Management is a specialist sub-set of Content Management, one which has developed along it's own evolutionary past. It has grown out of the needs of the traditional publishing industry to manage photographic images for print publications, and developed into an adjunct of web content management to manage still images, video and audio files as "rich media" content for web sites and other media.

DAM Lowdown: Social Media Strategy, Webinar Series, Open Source DAM Solution

This week we look at why DAM started, its role in social media strategy, what you should know before starting a DAM initiative and benefits of DAM software.

Digital Asset Management: Let's Not Forget Why it Started

shutterstock_8311399.jpg I was exposed to the need for DAM a few days ago. While wrestling with some clothes in a changing room my eye was drawn to some small graphics about the care and attention this business put into making its products.

Beautifully art directed, fantastic copy -- they stopped me in my tracks and I wanted to share them.

DAM Lowdown: WoodWing Integration From Modula4, NetX 6.1, Conference Reports

We recently attended AdobeSummit and DrupalCon, Modula4 announced integration platforms, NetXposure 6.1 rolled out added functionality and features and the PublishingNOW! DAM-based publishing platform was unveiled.

The Future is Digital & Adobe Plans to Deliver It #AdobeSummit

The Adobe Digital Marketing Summit is over, but the customer experience lessons learned continue on. I had the opportunity to speak with Adobe VP of Enterprise Marketing, Kevin Cochrane, on some of these lessons and where Adobe sees the future of digital marketing. Here's what I learned.

Delivering Drupal to the Enterprise #drupalcon

Drupalcon 2012 Sponsored By At DrupalCon in Denver, DPCI, Achieve Internet and Blink Reaction were three of the vendors offering Drupal solutions for the enterprise.

Taking Care of the Customer: In the Office and Online

shutterstock_92263249.jpg This week our experts continued contemplating the customer, both internal and external. While the interactions may be different between the two, we were reminded once again that making things clear, making things simple and providing a clear goal or reward are always appreciated.

A few of our writers were also trying to establish exactly how and where social fits in the enterprise, and if all the beer you drink at SxSWi is a justified business expense (hint: no).

Read on.

Where Does Social Fit in Digital Asset Management?

There might be no better way to illustrate how important social media is to marketing than the attention that’s been paid to Facebook Pages’ transition to the Timeline format. For better or worse, it’s hard to hear this talked about by professional communicators without getting the sense that the world is being turned upside-down.

DAM Lowdown: North Plains' Revenue Up, Lightroom Prices Drop Down

While North Plains basks in record revenue in 2011, Adobe dropped the price on Lightroom 4.

Leap Year Means 1 More Social Business Day

While it was possibly unlucky for some in the cloud that 2012 was a leap year, for our feature writers it was a boon. They took full advantage of the extra day to share their insights on what social business means for corporate America, approaches enterprises can take to transform into social businesses and looked at the technology that drives the evolution.

Our experts also reviewed the potential of DAM-API integration, looked further into big data, examined the commodification of content and shared practical steps to making your taxonomy more intuitive. Read on to learn more and to get a sneak peek of next week's features.

Does Your Digital Asset Management System Need an API?

PS102_150x150.jpg Digital asset management (DAM) helps groups of people manage and find all of their digital media in one location, and APIs promise the same benefits -- but to other computer systems. Is an API integration necessary to improve your workflow?

DAM Lowdown: Hasbro Upgrades Legacy System, Speedier Social Marketing

Hasbro is spending millions to update its legacy DAM system and wrangle assets for more than 1,500 brands. Also this week, Widen rolls out Media Collective 6.0, how to streamline social marketing with DAM and an interview with Createsphere panelist Jason Perr.

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