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Dam News & Analysis

Week in Review: Cloud Security Exposed + Using ROI to Gauge Social

Oracle's Digital Marketing Showcase
Oracle touted marketing cloud integration at its annual conference, while Larry had to do his own demo.

Enterprise Marketing Struggles 
Teradata's digital marketing survey reveals integration challenges.

DON'T Use ROI to Measure Social Success?
ROI has some challenges when it comes to technology investments.

No Integration, No Laundry
Social can't succeed without business process integration.

More IPO Woes for Box
Is it the market -- or is it Box?

Tough Week for Cloud Security
Rackspace's reboot of its public cloud left customers in the dark.

A Marketer's Guide to Selecting a Web CMS
Learn how to streamline enterprise content publishing.
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Week in Review: Cloud Security Exposed + Using ROI to Gauge Social

Oracle's Digital Marketing Showcase
Oracle touted marketing cloud integration at its annual conference, while Larry had to do his own demo.

Enterprise Marketing Struggles 
Teradata's digital marketing survey reveals integration challenges.

DON'T Use ROI to Measure Social Success?
ROI has some challenges when it comes to technology investments.

No Integration, No Laundry
Social can't succeed without business process integration.

More IPO Woes for Box
Is it the market -- or is it Box?

Tough Week for Cloud Security
Rackspace's reboot of its public cloud left customers in the dark.

A Marketer's Guide to Selecting a Web CMS
Learn how to streamline enterprise content publishing.
Get the Guide Now

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Your DAM Project's Approved: Now What?

2014-29-September-All-Systems-Go.jpgAt last -- your company heard you, all those meetings and presentation are finally paying off. Your DAM project has officially been given a go by the CMO. That day kicks off a long journey: let’s see how to make it easier and feel shorter.

Week in Review: B2B Analytics Analyzed + Best Ever Collaboration Tool

Avoid LinkedIn's Penalty Box
Think twice before you hit "share" on this social network.

Make Sense of B2B Marketing Analytics
You know analytics work. Do you know how they really work?

Best Enterprise Collaboration Tool Ever
The debate is over. Collaboration will never be better than this tool.

Social Business Collaboration's Caveats
Don't launch a social business tool unless you've considered options.

Inside HP's Big Data Play
Why did HP bring Autonomy and Vertica under one big roof?

Worthy $8.3 Billion Investment?
Inside SAP's move to acquire business travel management software provider Concur.

A Marketer's Guide to Navigating the Internet of Things
Reach users across all the devices & maintain a cohesive view of the customer.
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DAM Experience Starts With User's Expectations

2014-25-September-Waiting-for-Customers.jpg“The first step in exceeding your customer’s expectations is to know those expectations” -- Roy H. Williams

The content-driven experience is ultimately the expression of the relationship between a DAM and the user. This dynamic is often overlooked when developing the rules or practices that drive a Digital Asset Management (DAM) system. The ability to easily deliver or find the right content, at the right time is the goal of DAM and the cornerstone of delivering positive customer experience internally and externally. The perception of experience, however, is affected by expectations. Understanding and integrating those expectations into the design of the DAM infrastructure is key.

Week in Review: Does Technology Sap Productivity? + SharePoint's Cloudy Days

iPhone 6 Opps for Marketers
Apple's iPhone 6 is officially on the streets. Here's why digital marketers should drive by.

Content Marketing Chief's Message
Those who don't have a plan -- and revisit it -- won't succeed in content marketing.

Can Yammer Save SharePoint?
Microsoft's social integration future in SharePoint is all about Yammer.

When Technology Hurts Us
Is technology actually sapping our workforce productivity?

Box the ECM Killer?
Box may be writing Enterprise Content Management's obituary

Cloudy Times for SharePoint
Movement to the SharePoint cloud was all the buzz at the SPTechCon -- and so were SharePoint risks.

Turbo Charge Your Marketing Efforts with Big Data
How leading marketers are using Big Data to boost conversions & drive profitability.
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Oracle Digs into DAM with Acquisition of Front Porch Digital

Oracle is deepening its DAM pockets.

The IT and customer experience software giant this week announced it will acquire a content storage management solutions provider of large-scale media assets.

Oracle officials promised that the Lafayette, Colo.-based digital asset management provider, Front Porch Digital, will provide big data technologies that help enterprises handle "complex volumes of digital media content."

“Organizations need a modern, integrated content storage management solution to manage and monetize their valuable rich media assets,” John Fowler, executive vice president of Oracle Systems, said in a statement. “We will continue to build on Front Porch Digital’s success and unique capabilities, which complement Oracle’s existing high performance and scalable engineered storage solutions.”

Week in Review: Super Digital Marketing + Gmail Password Issues

Superman Sitecore?
Sitecore vows to be a digital marketing superpower at its annual conference.

Forrester's Cross-Channel Winners
For cross-channel campaign management, these providers climbed to the top of Forrester's mountain.

Social Software's Wise Choices
Gartner tabbed 17 vendors who stand out in this market.

We Look Smarter with Office 365
Why you look brighter if you got first access to Office Delve

Gmail's Password Issues
You may want to change your Gmail password -- now

Stop the Web CMS Baloney
Vendors must focus more on how their products can make people’s lives easier.

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Atlassian Celebrates Growth, Collaboration Releases #Summit2014

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Atlassian is making some noise in the enterprise collaboration world at its annual conference in San Jose, Calif., this week.

Among the news -- the launch of a new native mobile HipChat app for iPhone and iPad that uses iOS 8’s new features. HipChat is the former San Francisco-based private chat service for enterprise collaboration that Atlassian acquired in 2012.

Meanwhile, Atlassian officials reported that the company ended its fiscal year June 30 with revenue of $215 million, up 44 percent over the previous year.

Week in Review: More Web Analytics Kings + Hadoop's Big Data Journey

Sprinklr Gets Even Bigger
Once, twice, three times a social media management acquisition.

Web Analytics Leaders
In web analytics vendor rankings, more choices emerge.

Check Out Box Workflow
When Box CEO Aaron Levie introduced Box Workflow, it’s worth taking notice.

Microsoft Office Gets Boost
Microsoft announced an aggressive expansion of its Office store. 

Large File Share Cleanup
CIO be wary: this is not a four-month project

Hadoop's Big Data Roadmap 
Are Hortonworks and Hive community paving Hadoop's future

 

Buyers Guide: Selecting a CMS that Supports Your Business
Key insights and current trends to guide you through the buying process.
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Design Efficiency into Your DAM Workflows

2014-04-September-Flow.jpgAre you maximizing the value of your digital asset management (DAM)? Understanding the complexities of DAM lifecycles and building efficient workflows can be a daunting task. DAM vendors often do a very good job of getting the DAM up and running, but do not have the deep understanding of your assets and business needs.

Sitecore Ups DAM Ante, Partners with Picturepark

Sitecore is boosting the role of digital asset management (DAM) in its web content management system (WCMS) offerings.

Earlier this summer, the CMS provider of customer experience management formed a partnership with DAM vendor ADAM Software. The alliance aimed to integrate ADAM's ability to bring up the correct version of media files with Sitecore's workflow aimed toward specific targets, like a social media ad campaign in a specific country.

Today, the company announced Sitecore website editors can also use Picturepark DAM systems to find and place digital assets onto websites. Picturepark offers on-the-fly image editing, live link updates and Adaptive Metadata management, according to officials at the Aarau, Switzerland-based provider.

Week in Review: Digital Marketing is Hard + Networks Put People First

LinkedIn Conundrum
Two big changes to the social platform has this marketer scratching his head.

Digital Marketing: No Walk in the Park
Get ready for false starts and other struggles along the way

Jive's Social Business Approach
Jive's Summer release promises to put the end user first.

People Rule in This Space
Work like a network? That's just marketing spin.

Google Zaps Microsoft
Google quietly launched a number of upgrades to Google Docs, Sheets and Slides.

VMWare's Big Splash at #VMWorld
VMWare goes big on desktop, mobile and content management.

 

How Seconds Can Cost You Millions
The Problem with Web CMS and How to Fix It
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Why Your DAM Will Be Obsolete

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Social. Mobile. Analytics. Cloud. Big Data. These are the buzzwords that have been used to describe the transformation of all technologies over the past decade. With the evolution of these technologies, we have fundamentally moved from a basic client-server model of computing to a highly distributed, scalable, contextualized and scrutinized computing environment. But how does this concretely affect the future of Digital Asset Management?

CMSWire Tweet Jam: How to Succeed with DAM #DAMChat

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Everywhere we look there's another DAM decision to be made. From creation of strategy, to software selection, to driving adoption, to successful integration, it's no wonder that many of us are left wondering how to actually succeed with DAM. Join in as we discuss the possibilities at our upcoming Tweet Jam!

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