Dam News & Analysis
| Friday Aug 15, 2014
We live in an image rich world. We take thousands of pictures on our personal devices with ease. And brands are committed to visual storytelling now more than ever.
Like many organizations, you may find yourself at a crossroads between how you’ve managed digital content up until now and how you plan to address future digital asset management (DAM) needs.
| Thursday Aug 14, 2014
Creating unique digital experiences aren't easy. If we look at how organizations address the challenges of content creation and management, it quickly becomes clear that we're struggling to match our content production capabilities with the speed of the market. If an organization is slow to collaborate, unable to share digital assets, or labors to fully utilize its content technology and tools to be productive, it will be slow to deliver digital experiences at the right time, place and channel. Here are three quick tips to improve collaboration and reenergize creative and marketing.
| Wednesday Aug 13, 2014
Digital asset managers often find themselves in the difficult situation of trying to explain or defend the arcane arts of DAM systems management to both business owners and asset creators. Business owners know they need DAM, but can have trouble justifying the resources to fully support it, let alone take it to the next level.
But once the conversation turns to how we can support digital storytelling through integrated content management, we find that we can better align the role of DAM with the business vision. This is a better story to tell than droning on about the importance of metadata (and yes, metadata is still important!).
| Tuesday Aug 12, 2014
While I believe DAM belongs in the same sentence with customer experience management (CXM), “omnichannel,” “engagement” and “marketing automation,” I am also convinced that your creative professionals cannot be productive (and thus have more time to do “engaging” things) if they’re wrestling with how your DAM handles creative files, collaboration and creative workflows. You need to fix this problem before you jump on the Experience Management bandwagon.
| Friday Aug 8, 2014
Despite 2013 being generally acknowledged as the time when both DAM users and software providers saw the need for improved interoperability, very little has happened towards making that goal become a reality. The DAM industry is guilty of self-obsessed and narcissistic behavior or (at best) an apathetic and fatalistic attitude that assumes interoperability is someone else's problem which might never get solved anyway. System developers are more interested in telling you how brilliant their products are; consultants and analysts highlight the issue, but do not offer any solutions.
Meanwhile, the ongoing DAM interoperability crisis smoulders away and users whose assets are sourced from another system (whether another DAM or a different class of enterprise application entirely) continue to grapple with complex and expensive custom integration projects that try to fill a void which should be occupied by a definitive industry-wide standard.
| Thursday Aug 7, 2014
It can be challenging to get an entire organization on board with a new DAM platform. Most of us don’t love change in our routines or embrace it with open arms.
But as businesses race to produce more creative assets to get their brand’s message heard, digital asset management (DAM) software has emerged as the best platform to coordinate assets and ensure that an organization's brand is being presented correctly and consistently.
What can organizations do to not only get people using DAM, but build stickiness into the experience? Here are five steps to achieve strong user adoption for your new DAM software.
| Wednesday Aug 6, 2014
The last thing creative staff want to do is add metadata to their assets and upload them into an asset management system. They want to create, not spend any amount of time performing administrative tasks. And I don't think it's a good use of their time either.
But these tasks are essential. It doesn’t matter how great the content is if you can’t find it, and if you can’t find it, you can’t use it.
| Monday Aug 4, 2014
A tidal wave of content is diluting the web, social media and physical spaces, making the job of a marketer much more difficult. Decent content is now as easy to ignore as awful content. Just as Stephen Colbert and Jon Stewart parody the 24-hour news cycle, the “omnichannel,” “real time,” “engaging,” “targeted” and “viral” content world is now mocked by websites like Clickhole and TrapCrunch. Only outstanding writing, videos and images will have an impact.
Getting people to care about your content doesn't come down to just the act of distribution -- it's about the full life of communications, from creation to preservation. That’s why I believe digital asset management (DAM) plays such a crucial role in marketing. It’s not just about simplification or saving time -- it’s about delivering an experience worth talking about.
| Tuesday Jul 29, 2014
"Without change, there is no innovation, creativity or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.” -- William Pollard
Innovation, an active process of introducing something “new” or “different,” involves a commitment to looking at the world differently and making the conscious effort to change. The decision to implement a Digital Asset Management (DAM) system can be an innovative moment in gaining operational and intellectual control of your digital assets.
DAM brings with it great responsibility for how the organization’s assets will be efficiently and effectively managed and is essential to growth. Any successful DAM implementation requires more than just new technology; DAM requires a foundation for digital strategy. Creating the whole DAM solution -- and connecting it throughout your ecosystem -- means that your digital assets can be part of this innovation by generating revenue, increasing efficiencies and enhancing your ability to meet new and emerging market opportunities for your users.
| Thursday Jul 17, 2014
When one compares the user experience of something like Mail Chimp to digital asset management software, it’s easy to see why people complain that DAM software can be cumbersome to use.
And while DAM vendors scramble to repaint their UIs and, in at least a few cases, turn their backs on their legacy apps in favor of flavor-of-the-month “DAM Lite” variants, it’s clear that DAM vendors might not really understand the problem. The issue isn’t that DAMs are ugly, the issue is that the very paradigm upon which we’ve built these systems has become obsolete and, therefore, cumbersome.
| Monday Jul 14, 2014
Every four years, the world watches in anticipation to see who will rise victorious in the World Cup. Here in the US, we’ve spent the past month pretending our best to be avid soccer or futbol fans. (Kidding, of course, as our affinity for the “beautiful game” has clearly grown since 2010.)
But to be honest, the competition this year has been amazing. Teams have spent years building a solid foundation of teamwork, talent and coaching prowess to earn spots in the World Cup. Countless hours of preparation have come down to a few inches to determine who wins or loses — responsiveness and agility capture the golden opportunity.
Just like the World Cup teams, our marketing organizations have prepared to be agile enough to take advantage of every opportunity to connect users to our brands, convert new customers and engage with social media.
| Wednesday Jul 9, 2014
I dropped my daughter off last weekend for her first overnight summer camp in the beautiful mountains of West Virginia. We stopped at her cabin during our tour of the camp, and she decided to stay behind with her counselor while we finished the tour. When we returned, her counselor informed us she was building a dam in the nearby stream. She was knee deep in the stream with a bunch of other little girls, lifting heavy rocks to stack across to make wading pools. As they built the foundation for the dam, the water continued to rise until they had a deep pool of water to cool off in.
Watching their progress made me think about how to approach building a DAM. What’s the process to deliver a successful DAM project? Much like the little girls in the stream attempting to stack rocks to create wading pools, a DAM project consists of many building blocks to create a successful project.
| Monday Jun 30, 2014
I am not bound to win, but I am bound to be true. I am not bound to succeed, but I am bound to live by the light that I have. I must stand with anybody that stands right, and stand with him while he is right, and part with him when he goes wrong.” -- Abraham Lincoln
Governance is good -- in fact, it is great. Governance, and specifically IT Governance, is defined as, “putting structure around how organizations align IT strategy with business strategy, ensuring that companies stay on track to achieve their strategies and goals, and implementing good ways to measure IT’s performance. It makes sure that all stakeholders’ interests are taken into account and that processes provide measurable results.”
| Friday Jun 20, 2014
The dragons are chained, The Hound is dying, Jon Snow is back in Castle Black and Tyrion Lannister is on a ship to parts unknown. If you watch the hit HBO series Game of Thrones, then you understand.
Last Sunday's season four finale was watched by 7.1 million viewers — and broke illegal download records.
With the next episode months away, we thought we'd give fans a Game of Thrones fix: three brand asset secrets from the fantasy drama TV series.
| Thursday Jun 12, 2014
Pruning shears may seem like a low-tech item, but a leading Swiss manufacturer has a high-tech way to stay ahead of competitors worldwide.
The case study of Felco illustrates how a digital asset management (DAM) system can help companies of almost any type to reduce current marketing costs, update marketing materials and put staff members to better use. The example was explored on Wednesday in a CMSWire webinar.
"The benefits to Felco are really reduced time to market in order to remain competitive, better utilization of resources, and repetitive work is reduced in favor of work of greater added value," said Marketing Asset Manager Catherine Schmid. "We have less translation costs, and we have improved content quality. We are able to do much more for approximately the same cost as before."