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Dam News & Analysis

Finding the Perfect Balance Between SaaS and In-House DAM

2014-04-June-Bearded-Juggler.jpgIt's a delicate balance to develop a hybrid strategy for Digital Asset Management. While Cloud SaaS solutions appeal to many organizations as a way to reduce costs and infrastructure, there are compelling reasons not to move all assets to the cloud. The secret to finding this balance lies in understanding what assets should be moved to the cloud and what should stay in-house.

Don't Lose Your Assets in the Siberia of DAMs

2014-27-May-siberia.jpgA typical journey through DAM-land is full of surprises, detours and missed turns. But the biggest challenge of all may be finding assets that are lost in the vast Siberia of DAMs and pretend-DAMs within your organization.

One of the most desired (and basic) postulates of a Digital Asset Management system is the ability to search and find assets.

So even before you decide to buy and implement a new DAM system to take advantage of much needed search and find functionality, take a look at your vast DAM landscape and try to figure out in which corners your assets reside.

Change Management for DAM

2014-27-May-Cherry-Blossoms.jpg"It may be hard for an egg to turn into a bird: it would be a jolly sight harder for it to learn to fly while remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary, decent egg. We must be hatched or go bad." -- C.S. Lewis

The month of May brings with it great evidence of change. Spring's effects finally can be seen in the colorful blooms in our gardens. Everything smells better with the newfound flora. Everything feels better with the welcome change to warmer weather. And the students graduating from colleges and universities enter a world filled with new change and opportunity. Change is everywhere and we are unable to stop it. We must change, we allow it, we embrace it and let it happen.

Another great reminder of change was evident in the annual Henry Stewart DAM New York conference that took place on April 30 – May 2. For three days, DAM practitioners, professionals and vendors came together to share their wisdom, engage in vigorous debate and exhibit the latest and greatest that DAM has to provide.

The Rise and Fall of the Imperial Enterprise DAM

2014-20-May-Darth-Vader-Valet.jpgWhen management gets wind of an up and coming software application and decides it's necessary for business objectives, the results are often the same. A decision is made to adopt one product -- to the exclusion of all others -- which everyone will be expected to use.

I think it's folly to impose a monolithic solution to cover the entire Digital Asset Management needs of an enterprise. An integrated, best of breed approach is more likely to succeed.

Understanding the Financial Implications of a SaaS DAM

Understanding the Financial Implications of a SaaS DAMYou have spent the time gathering requirements and fully understand the needs of your organization and have determined that a SaaS DAM solution is the right fit for your company.

Before you sign that contract you may want to make a trip down to the accounting department to fully understand the financial implications of a SaaS DAM solution. And you should be prepared to make a strong argument for adding budget to your operating budget.

What DAM Manager Cares About Text? #DAMNY [Video]

Crowd by Asa Aarons.jpgNot everyone can define Digital Asset Management (DAM). But everyone who uses the web depends on it, in one way or another. As the organizers of the 11th annual DAM NY conference in New York City last week explained, DAM Managers are "firmly in the front line of 'digital first responders.'"

"Digital assets are now central in every aspect of business engagement. From product development to brand assertion to content sales, and investor relations, digital assets are out there delivering knowledge and collecting insights. Managing those digital assets well is vital for organizational success — day in and day out." -- Henry Stewart Events

DAM is all about rich media: digital photographs, animations, videos and music.

So there's no point in wasting time with words. We're going to share the experience of attending the conference on The Art and Practice of Managing Digital Media in the way DAM aficionados understand best — with sound and images.

Getting a Grip on Rich Media: Digital Asset Management 101 #DAMNY

If you're still struggling to define digital asset management (DAM) to someone who claims he doesn't need it, try this: Just say Pinterest.

"Think of Pinterest as a DAM," John Price, product marketing manager at Open Text, told an audience of DAM practitioners during a panel discussion at DAMNY today. DAM offers a way to catalog, file and permanently store digital assets, which must also be available for instant access … just like Pinterest.

And, as other conference attendees were quick to note, like many other social networks and consumer facing sites, from Instagram to Flickr.

On the final day of this two-day event for digital asset managers, the mood was upbeat, enthusiastic and just a bit boastful. Organizers and attendees agree that DAM has moved beyond its origins as a software tool to manage and distribute completed brand assets or images to become "a vital spoke in a large wheel of enterprise technology."

"DAM has finally grown up," Tracy Askam, vice president of rich media solutions at HP Autonomy told the crowd. "It provides content where and when users need it."

Make DAM Your Single Source of Truth

A wise educator once proclaimed that there is “a place for everything and everything in its place.” Not only is this true today, but it's an absolute necessity where rich media assets compete for attention and use within a multichannel distribution framework. Assets are located, changed into different formats and delivered to television, mobile, print and social media with various degrees of accompanying metadata. To speed the process there needs to be a place -- and specifically a central place -- where all rich media assets may be managed for specific use and distribution. A Digital Asset Management (DAM) system can be that place: the Place of Everything (PoE).

Getting Started with Digital Asset Management

Getting Started with Digital Asset ManagementDAM education materials used to be scarce. We had Peter Krogh’s now legendary DAM Book, but the book’s “Digital Asset Management for photographers” subtitle left a sizable portion of would-be DAM professionals feeling left out. (Even though they should have read the book anyway.) There were a few other books, but they were either a. also for specific audiences or b. were so old that one had to wonder if, by press time, DAM’s best practices were still yet to be invented.

Things have changed. 

SaaS vs. In-House DAM - Which is Right For You?

The choice between cloud-based and in-house DAM used to be easy. Between the high cost of cloud storage and bandwidth, and the limited capabilities of SaaS (software as a service) solutions -- the argument for in-house DAM was clear.

Cost is no longer the sole determining factor. Cloud computing and storage costs have lowered in the last few years, making SaaS a viable choice for many organizations. SaaS DAM vendors have responded to customer needs by offering new features and functionality that directly compete with the capabilities of in-house solutions -- such as integration tools for social media -- which places them squarely on the competitive playing field.

Gartner Names 5 Vendors That Make CRM Cool

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If you still have doubts whether customer relationship management (CRM) is trendy, hip and cool, put your mind at rest. Gartner just released a list of "cool" CRM vendors.

But notions of coolness aside, what's equally as interesting is the evidence of specialization among CRM vendors and the signals that point to their potential growth.  

Connecting: Stealing Content and Other Copyright Issues

Connecting with Bill Sobel

The Internet has turned a lot of honest people into thieves. People who wouldn't dream of walking out of a retail store without paying for a pack of gum have no remorse about stealing online content. Pictures. Blog posts. Funny videos. 

And that's turned copyright issues from "an obscure corner of the law" to "the subject of conversation at picnics and parties," said Christopher Kenneally, director of Business Development at the Danvers, Mass.–based Copyright Clearance Center (CCC), a global licensing and content solutions organization.

Despite what many of us think in this age of incessant sharing, people who create “original works of authorship" — literary, dramatic, musical, artistic, and certain other intellectual works ­— actually have rights. Under copyright laws in the US and other countries, you need permission from the copyright holder to reproduce, distribute, display or perform these works.

So much for making that great aerial picture of a tropical sunset you stumbled upon the background for your Facebook page.

Lost in the DAM

Lost in the DAMOften surprising to digital asset management (DAM) newcomers is that it can be easier to lose files inside a DAM than it is to lose files that aren't inside the DAM. Worse, the ways in which your content can become “digitally lost” in a DAM don’t require such notable events as equipment failures, thefts or destruction. This article covers some less obvious DAM considerations that lead to DAM users not being able to find the content they need.

OpenText Wants to Help Customers Connect with New Experience Suite

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Most businesses seem to understand it's important to create a consistent, multichannel digital presence — at least if the goal is to attract and retain customers. But that's easier said than done.

As the folks at OpenText explain, "The challenge is to extract value from managed content, optimize and personalize that content delivery and bridge the chaotic interactive world with the secure data repositories that reside behind the firewall." And don't forget to deliver these compelling and engaging experiences while adhering to all your established information governance policies and standards, OK?

No wonder why so many customer experience objectives fall flat — and why companies like OpenText are creating new solutions for delivering relevant, interactive experiences on screens of all sizes.

News Bites: DAM Shutterstock, Vizify Yahoo and More

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So much news in just the past week: WebDAM joins Shutterstock, Vizify joins Yahoo, new features come to Evoq Social, an e-commerce package comes to Silverpop and Citrix opens up video for remote support. 

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