Every four years, the world watches in anticipation to see who will rise victorious in the World Cup. Here in the US, we’ve spent the past month pretending our best to be avid soccer or futbol fans. (Kidding, of course, as our affinity for the “beautiful game” has clearly grown since 2010.)
But to be honest, the competition this year has been amazing. Teams have spent years building a solid foundation of teamwork, talent and coaching prowess to earn spots in the World Cup. Countless hours of preparation have come down to a few inches to determine who wins or loses — responsiveness and agility capture the golden opportunity.
Just like the World Cup teams, our marketing organizations have prepared to be agile enough to take advantage of every opportunity to connect users to our brands, convert new customers and engage with social media.