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Damny News & Analysis

What DAM Manager Cares About Text? #DAMNY [Video]

Crowd by Asa Aarons.jpgNot everyone can define Digital Asset Management (DAM). But everyone who uses the web depends on it, in one way or another. As the organizers of the 11th annual DAM NY conference in New York City last week explained, DAM Managers are "firmly in the front line of 'digital first responders.'"

"Digital assets are now central in every aspect of business engagement. From product development to brand assertion to content sales, and investor relations, digital assets are out there delivering knowledge and collecting insights. Managing those digital assets well is vital for organizational success — day in and day out." -- Henry Stewart Events

DAM is all about rich media: digital photographs, animations, videos and music.

So there's no point in wasting time with words. We're going to share the experience of attending the conference on The Art and Practice of Managing Digital Media in the way DAM aficionados understand best — with sound and images.

Getting a Grip on Rich Media: Digital Asset Management 101 #DAMNY

If you're still struggling to define digital asset management (DAM) to someone who claims he doesn't need it, try this: Just say Pinterest.

"Think of Pinterest as a DAM," John Price, product marketing manager at Open Text, told an audience of DAM practitioners during a panel discussion at DAMNY today. DAM offers a way to catalog, file and permanently store digital assets, which must also be available for instant access … just like Pinterest.

And, as other conference attendees were quick to note, like many other social networks and consumer facing sites, from Instagram to Flickr.

On the final day of this two-day event for digital asset managers, the mood was upbeat, enthusiastic and just a bit boastful. Organizers and attendees agree that DAM has moved beyond its origins as a software tool to manage and distribute completed brand assets or images to become "a vital spoke in a large wheel of enterprise technology."

"DAM has finally grown up," Tracy Askam, vice president of rich media solutions at HP Autonomy told the crowd. "It provides content where and when users need it."

DAM Lowdown: Netx - ConceptShare Integrate, ADAM 5 Release, DAMNY Recap

Well, that DAM week is over. And, in recent digital asset management news, Netx combines with ConceptShare, ADAM 5 and TACTIC 4.0 emerge, DAMNY 2013 is now a memory and Brandworkz unveils multiple version outputting.

How is Digital Asset Management Like a Cocktail? It's All About Balance #DAMNY

When is a digital asset management system like a good mixed drink? When it’s optimally integrated with other systems that act as complementary liquids do in a fine cocktail.

Goodbye, DAM Silos. Hello, Global Scale and Added Value #DAMNY

It’s hard to find anyone who brags about how many departmental silos they have, but, as noted by the Keynote Panel at the Henry Stewart DAM conference this week at the New York Hilton, plenty of silos still exist in companies managing digital assets. 

Brandspaces: The Next Move for Rich Media Assets #DAMNY

Everything has a brand. Theresa Regli of the Real Story Group urged those attending the Henry Stewart DAM event in New York to question what the brands are that surround them on a daily basis. Not just the Nike swoosh or Coca Cola. Think of where you live. What visuals would tell the story of your city so that a person who never visited could identify it?

DAM Lowdown: DAM NY 2011, North Plains Upgrades TeleScope, New Widen Whitepaper

The DAM Lowdown returns this week with: Multiple Reports from the DAM NY 2011 Conference, an Update to the TeleScope DAM Platform from North Plains, a New Whitepaper from Widen and a New Web Module from Modula4 for Canto Cumulus.

Live From New York - Key Factors in Enterprise DAM Selection #damny

Theresa Regli, principal at The Real Story Group, spoke here at the Henry Stewart DAM event in New York, providing her in-depth insight to help companies get more out of their Digital Asset Management (DAM) initiatives. Her speech was engaging and enlightening, and provided a thorough analysis regarding the current challenges implementing an enterprise DAM strategy.

Comcast's Richard Buchanan Kicks Off Henry Stewart DAM NY #damny

Richard Buchanan, vice president of Comcast, kicked off the Henry Stewart DAM Conference (DAMNY) with a keynote speech about the changing environment of video on demand -- one of Comcast's prime area of focus.

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