Dan Lewis News & Analysis
| Thursday Jul 11, 2013
Properly monetizing mobile advertising is indeed the holy grail of the current shift to the consumption of content via smartphones and tablets. Whereas in the past (and even to this day), advertisers will localize content based on IP address, browser language settings and other readily available information; this information is but scratching the surface of the potential for mobile advertising.
| Wednesday May 30, 2012
| Tuesday May 29, 2012
In 2012, mobility is no longer a fantasy, rather it's the norm. Yet there are so many areas within the space that are still immature, especially the enterprise.
| Monday May 21, 2012
As the divide between personal and work mobile devices erodes, let's take some time to explore some companies and ideas that may drive changes in the mobile world for the rest of 2012.
| Monday Dec 19, 2011
The rapid shift in platform dominance among smartphone sales in the consumer market over the past 3 years, as clearly seen in NPD’s report on US Smartphone sales 6 days ago, shows how quickly RIM’s decline has occurred.
| Wednesday Dec 7, 2011
As organizations look to further enable their mobile workers in 2012, there are a number of challenges -- whether real or perceived -- that are standing in the way. One of the most fundamental challenges that I have heard time and time again over the past year is the lack of a sound information architecture to meet these demands.
| Monday Dec 5, 2011
As the boardroom begins to get more infatuated with mobility, there still seems to be a natural fascination with native apps, even for enterprise mobility. Whereas a native app for your organization may seem very glamorous and cutting edge, there are 2 simple areas for your CXO to consider.