David Diamond News & Analysis
| Wednesday Feb 12, 2014
Most organizations use digital asset management to manage images. It has always been this way and it will likely continue to be this way for some time. After all, images are the thing DAM does best.
But it’s time to stop using DAM to manage images because you could be doing so much more.
| Monday Jan 27, 2014
Given the proliferation of content marketing, it can be hard to find reliable non-vendor educational content on a specific subject. For David Diamond at digital asset management (DAM) vendor Picturepark, the answer – at least for digital asset management (DAM) education – lies in a hashtag.
| Thursday Jan 16, 2014
Just like golf clubs, mobile phones and martinis, social media has become essential to business. Yet despite a proven ability to build business networks, many business professionals still consider social media to be a “marketing thing.” These people need to be convinced or replaced.
| Wednesday Jan 1, 2014
It's a New Year -- the perfect time to take one more long, analytical look back at 2013 -- through a sampling of 25 of the most popular CMSWire stories of the year.
We have selected some of the best of the best stories, based on reader interest. The list does not include SharePoint related stories, a topic that warranted the separate ranking we shared with you yesterday.
So sit back, relax and catch up on all your favorite CMSWire content as you map your strategy for a successful 2014.
| Tuesday Dec 24, 2013
It's been an interesting year in the customer experience management (CXM) space, a broad category that encompasses external marketing, e-commerce and a host of related concepts. Building on Forrester's definition of customer experience — "how customers perceive their interactions with your company” — CMSWire offered readers plenty of insight about experiences that are useful, usable and enjoyable.
Take a look at our Top 10 stories of the year. We hope they help you deliver exceptional customer experiences — and, ultimately, acquire new customers, retain more customers and improve efficiency.
| Monday Dec 23, 2013
Not many companies would be brave enough to hire a man who writes arguments about why not to buy its software. But David Diamond speaks the truth about digital asset management (DAM) -- the good, the bad and the ugly. The DAM he writes of is an aspirational DAM, the one whose promise brought him to the industry, the one he still believes in and the one he pushes the industry to deliver. And by writing about it with humor, in plain, jargon-free language, he wins some champions of his cause along the way.
We're just happy for us (if not for him) that he always breaks his New Year's resolution.
| Wednesday Dec 11, 2013
Why listening to customers can sometimes be a bad thing
“We listen to our customers” is a claim we hear from product makers frequently. It’s supposed to assure us that the company has in mind the best interests of its users. But what if listening to customers is actually the last thing a company should be doing?
| Wednesday Dec 4, 2013
My wish for 2014 is that the value of creativity and inspiration will stop playing a supporting role to the pursuit of ROI and measureable goals. Ideas are the only reason a business exists. And while the people that come up with ideas most often might not have C-suite titles, they are often the most important people on payroll.
Let’s stop pretending that business is a numbers thing. Business is an ideas thing, and it’s time the ideas people were better appreciated and compensated for their intangible gifts -- gifts that are not easily replaced, and gifts that cannot be taught in degree programs. -- David Diamond, director of global marketing for Picturepark; author of DAM Survival Guide.
Title image by Amodiovalerio Verde (Flickr).
| Tuesday Oct 29, 2013
Local libraries are going digital at the same time organizations are building their own internal digital asset repositories, so who's to say those librarians can't help companies organize it all?
| Tuesday Oct 22, 2013
Digital asset management (DAM) is one of those things that few people jump into with much enthusiasm. DAM is an extra layer of policy that no one wants to define, an ongoing expense that no one wants to pay and a training requirement for which no one has time. And let’s face it: digital asset management isn't that much fun.
| Wednesday Sep 11, 2013
Conventional wisdom has it that competition is good for consumers. People say it helps drive things forward and keeps manufacturers on their toes. But in some situations, collaboration might be the better corporate strategy for long-term survival—at least for the players in emerging markets.
| Monday Aug 19, 2013
Beauty and usability are typically not words associated with digital asset management software, and for good reason. Have you seen the user interfaces of most DAMs?
| Wednesday Jul 10, 2013
The opposite of digital asset management might well be digital liability management. When a digital asset is erroneously released -- whatever the circumstance -- it can become a corporate liability in no time. If you've always fantasized about your shared content going viral, release the wrong asset and watch what happens. Just ask the NSA.
| Wednesday Jun 12, 2013
Have we lost patience with learning about technical topics? Or are we just so inundated with nonsensical “content” that there just aren't enough hours in the day?
| Thursday May 16, 2013
Digital Asset Management software has been around for more than two decades. In fact, Photoshop 1.0 was released only a few years before the first commercial DAM software became available. Since those days, Photoshop has become so popular that the product name is now used as a verb by people who have never even used the program. By contrast, DAM remains something we must explain over and over.