David Diamond News & Analysis
| Wednesday Mar 25, 2015
There are few aspects of my professional life that I enjoy less than evaluating enterprise software. Granted, my company sells enterprise software, and I’m in charge of marketing it, so I get the irony here.
But while enterprise software vendors increasingly focus on user experience, we are sorely deficient in prospect experience.
The problem starts like this: I make contact and explain my interests (usually in detail), and then schedule a meeting with someone I presume to have experience with the software. Knowing that everyone’s time is valuable, I do my homework. I do research. I prepare a list of questions. If my questions involve anything more than the basics, I send them ahead of time, just to make sure I give my sales contact the time needed to prepare.
And then comes demo day.
| Wednesday Jan 14, 2015
Among the questions those new to digital asset management ask most is perhaps the most obvious question imaginable: What should I put into my DAM?
The correct answer is that it depends on the policies you’ve developed to govern your DAM. Just like it depends on your goals. And it depends also on the types of assets you want in your DAM. In fact, it depends on all sorts of things that won’t get you any closer to making a decision about what to do with a file that’s beneath your mouse pointer at any given moment.
| Tuesday Dec 30, 2014
If you chose a theme song for Digital Asset Management (DAM) technologies in the past year, it might be "Ball of Confusion."
As you'll see below, our Top 10 stories include headlines on why you need DAM software, why you may not need it and how to choose the right software if you do. However, the broad discussion of this topic by 10 CMSWire authors will help almost anyone find their own path more easily.
| Wednesday Dec 24, 2014
David Diamond believes that the more people know about DAM, the more the Digital Asset Management industry can move forward. He pursues this education strategy on many fronts: with his work at Picturepark, via #DAMTip on Twitter, through the DAM Guru Program which connects DAM experts with people who need help, and in his provocative writings which he shares with the CMSWire community.
| Thursday Nov 13, 2014
Search engine optimization (SEO) tips include website design best practices for how to get Google to rank your content higher in search engine results placement or SERP.
In fact, the preceding sentence is a great example of just how cumbersome this practice has made Web-based communications. By ensuring that I used the phrases, “search engine optimization (SEO) tips,” “website design best practices,” “how to get Google to rank your content higher” and “search engine results placement or SERP,” I’m virtually stuffing Google with the search phrases I want it to associate with my content.
But SEO tips aren’t the point of this article. In fact, SEO is the antithesis to my point.
| Wednesday Oct 15, 2014
The software industry offers so many solutions for so many problems, you’d think you could succeed in business without any training or talent whatsoever. No matter what goes wrong, someone offers a cure.
Among those cure-alls is digital asset management software. Many DAM vendors try to package up DAM as a knight in shining armor that’s a simple double-click away from cleaning up the mess it took you and your coworkers years to make. It’s not your fault, they tell you, it’s society. We’re under stress and pressures that leave us with absolutely no time to do the things we love, like managing digital assets. Fortunately, now there’s a solution!
No there isn’t.
| Tuesday Aug 19, 2014
It’s no secret that I’m a fan of adding information professionals to digital asset management teams. While the rest of us are focused on the how-much and how-to of making a new DAM fly, it’s an information professional’s job to ask, What are you trying to do?
It’s a question that can lead to more successful DAM programs, but it’s a question that is best asked by someone who knows what to do with the answer. And those people are all too often not in the room.
| Thursday Jul 17, 2014
When one compares the user experience of something like Mail Chimp to digital asset management software, it’s easy to see why people complain that DAM software can be cumbersome to use.
And while DAM vendors scramble to repaint their UIs and, in at least a few cases, turn their backs on their legacy apps in favor of flavor-of-the-month “DAM Lite” variants, it’s clear that DAM vendors might not really understand the problem. The issue isn’t that DAMs are ugly, the issue is that the very paradigm upon which we’ve built these systems has become obsolete and, therefore, cumbersome.
| Wednesday May 14, 2014
As form publishers find they are able to ask for less and less personal information (and get away with it), some panic, thinking they're losing the best, cheapest lead stream they know. And, without a doubt, they are. This article continues that discussion started in Free Me From Your Website Forms, but from the perspective of the marketer who now needs an alternate solution.
Professional marketers reading this will likely take one of two positions: They’ll panic at the idea of shuttering the tops of their sales funnels or they’ll see the writing on the wall and think, yep, this is exactly the way things are going.
| Wednesday May 14, 2014
How much would it cost me to buy your name and email address? You probably don’t have a figure in mind but you negotiate the worth of your personal information every time you submit a website form.
| Thursday Apr 17, 2014
DAM education materials used to be scarce. We had Peter Krogh’s now legendary DAM Book, but the book’s “Digital Asset Management for photographers” subtitle left a sizable portion of would-be DAM professionals feeling left out. (Even though they should have read the book anyway.) There were a few other books, but they were either a. also for specific audiences or b. were so old that one had to wonder if, by press time, DAM’s best practices were still yet to be invented.
Things have changed.
| Wednesday Mar 12, 2014
Often surprising to digital asset management (DAM) newcomers is that it can be easier to lose files inside a DAM than it is to lose files that aren't inside the DAM. Worse, the ways in which your content can become “digitally lost” in a DAM don’t require such notable events as equipment failures, thefts or destruction. This article covers some less obvious DAM considerations that lead to DAM users not being able to find the content they need.
| Wednesday Feb 12, 2014
Most organizations use digital asset management to manage images. It has always been this way and it will likely continue to be this way for some time. After all, images are the thing DAM does best.
But it’s time to stop using DAM to manage images because you could be doing so much more.
| Monday Jan 27, 2014
Given the proliferation of content marketing, it can be hard to find reliable non-vendor educational content on a specific subject. For David Diamond at digital asset management (DAM) vendor Picturepark, the answer – at least for digital asset management (DAM) education – lies in a hashtag.
| Thursday Jan 16, 2014
Just like golf clubs, mobile phones and martinis, social media has become essential to business. Yet despite a proven ability to build business networks, many business professionals still consider social media to be a “marketing thing.” These people need to be convinced or replaced.