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David Hillis News & Analysis

CMSWire Tech Super Bowl: Seattle vs. New England


Forget the Patriots vs. Seahawks. Starbucks vs. Dunkin Donuts. Tom Brady against Russell Wilson.

The 49th Super Bowl of the National Football League -- set for Sunday, Feb. 1 -- also features an undercard of two respected tech cities going head to head.

With that, we bring you today the first CMSWire Tech Super Bowl.

The matchup: two Web CMS industry players:

David Hillis, vice president of business development for Seattle's Ingeniux.

Tom Wentworth, chief marketing officer of Burlington, Mass.-based Acquia, which moves into Boston later this year.

Community Management: Impacting Organizational Change #CMAD

Today is Community Manager Appreciation Day (#CMAD), and people across the world are celebrating the role these community leaders play in building brands, engaging customers and improving the overall customer experience.

“CMAD is a great opportunity for community practitioners to look up from their busy days and take some time to connect with peers,” Hillary Boucher, community manager at TheCR Network, told CMSWire. “Only 27 percent of community managers that we surveyed for the 2014 Community Manager Salary Survey found their position through traditional job listings. This means it's essential for community managers to invest in their professional networks."

Jeremiah Owyang, founder of Crowd Companies, initiated Community Manager Appreciation Day in 2010 to "recognize and celebrate" the efforts community managers worldwide play in respect to improving customer experiences.

Google Price Cuts, Amazon Restructuring Shake Up the Cloud


An information technology research firm has announced a decline in its cloud price index (CPI), attributing the fall to price cuts at Google and reductions of up to 43 percent on bandwidth by Amazon Web Services (AWS).

451 Research's Cloud Price Index fell 1.32 percent over the past eight weeks to $2.53 at the start of December due to price cuts of up to 79 percent by Google and the AWS restructuring. The London-based research firm created its cloud pricing index last month.

What's the Hottest Trend in Intranets?

Social Business, The Hottest Trend in Intranets is ICEIntranets may be the new hot topic in web experience management, but when it comes to building your intranet, think ICE. ICE stands for Intranet, Community and Extranet. When delivered on the same platform these three pillars of collaboration provide holistic engagement, reduce development and software costs, and simplify user experience for employees and customers alike.

6 Ways to Drive Intranet Engagement to Unleash Corporate Knowledge

intranets, employee enagement, social business The adage “build it and they will come” has never rung true for intranets. Many intranets built with the best intentions fall into disuse for lack of employee engagement. But it does not need to be that way.

Web CMS Trends in 2013: Multi-Touch, Cloud, Social CRM

As another year closes and a new year rises, it is time to make my annual predictions for the web content management industry in 2013. This year, rather than focusing on specific predictions, it is more useful to look at the trends that will impact the industry. 2013 will be a year where the trend-line dictates the future.

The Impact of Tablets on Web Publishing or the Riddle of the Sphinx

shutterstock_64982614.jpg Everyone knows the mobile web is growing at light speed, introducing new opportunities and challenges in web management. However, when I look at my client’s web analytics, the leading device accessing their website is not a smartphone, it’s a tablet. Apple iPad consistently ranks as the #1 device for viewing web content.

Adobe recently released some research that backs this up. Adobe’s “The Rise of Tablets" (pdf) projects that tablet visits will surpass all smartphone visits by January 2013 and generate over 10 percent of all website visits by early 2014. Tablet web traffic is growing 200 percent faster than smartphones. The iPad commands the tablet market. Last year Comscore reported that the Apple iPad accounted for over 97 percent of tablet web traffic.

Understanding Mobile Advertising

shutterstock_97595567.jpg So you have built your mobile website or app and now you want to monetize it. You have a few options: you can sell apps on iTunes or other stores, charge a subscription or paywall, or make your content free and subsidize it with advertising.

The best approach will be determined by your audience, the value of your content or service and your distribution model.

David Hillis' Predictions for Web Content Management in 2012

It’s that time again. With 2011 coming to a close and 2012 swiftly approaching, it’s time once again to make my predictions for what the coming year holds for the content management industry.

In the Post-PC World, the Cloud Is the New PC

When Steve Jobs proclaimed that the post-PC era had arrived, most people assumed it was the mobile phone that was the cause of this transition. Yet, alongside the mobile phone, the heir apparent in the post-PC world is the cloud. Mobile is expanding the cloud, and the relationship between mobile devices and cloud computing is changing everything, from how consumers manage their information to how developers build and manage applications on the Internet.

There are a few key mobile trends that are contributing to rapid growth in cloud computing.

CXM: Bridge Content, Commerce and Community with Taxonomy

There is a saying in the software industry that goes, “Choose two: fast, cheap, or good.” The same can be said of content, commerce and community -- otherwise known as the three C’s of web experience. It’s difficult to make two of these elements work together; three is a herculean task. But it doesn’t have to be.

Social Business Means Mobile Business

A perfect storm. Mobile and social have converged.

Why Smaller May be Better for Social Business Communities

When asked about the quality of his tanks, Joseph Stalin famously quipped, “Quantity has a quality all of its own.” Today most people running social networks and communities have the same outlook. The value of the network is measured solely on the number of members -- and bigger is always better. These networks pay very little attention to user profiles or to the quality of the communications.

When Planning Your Mobile Strategy, Think Deep

Mobile strategy often starts with ambitious plans for native apps or new mobile web sites. This makes sense, but falls short of supporting the most important element of a mobile strategy -- Deep Linking.

WEM: Type is the New Cool in Web Design

Typography is the single most import element of web design. Type has impact. It can make your content sing, or die. It delivers your message, embodies your brand and is the conduit for web experience.

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